64% of marketers struggle to implement effective brand safety strategies, study finds

Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes. 

By Erica Sweeney • Aug. 23, 2018

Study: Kicking off holiday campaigns in October boosts impressions by 7%

Mobile last year carried a 63% cheaper CPC versus desktop, with Facebook and Instagram being must-have platforms for engaging shoppers. 

By Erica Sweeney • Aug. 23, 2018

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Forrester: Video ad spending will hit $103B by 2023

However, the researcher predicts that consumers' tolerance for video ads will wane and that paid streaming will accelerate.

By Erica Sweeney • Aug. 22, 2018

Balancing act: Using customer data from your loyalty program the right way

How can marketers use customer data to simultaneously encourage brand engagement, create value for consumers and incentivize shoppers to continue sharing their data? Eagle Eye's Lucy Sharman-Munday weighs in.

By Lucy Sharman-Munday • Aug. 20, 2018

Out-of-home ads can boost customer loyalty by 275%, study finds

When brands dedicate 15% or more of their media budgets to OOH, they have a 24% increase in brand trust and 106% increase in perception of quality. 

By Erica Sweeney • Aug. 17, 2018

Gen Z more likely to visit shopping malls, fast-food restaurants, study finds

Foursquare and Carat highlight areas where the young age cohort differs from millennials, who are frequently viewed as "killing" such industries. 

By Erica Sweeney • Aug. 16, 2018

53% of consumers more likely to purchase from brands that are transparent on social media

A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.

By Erica Sweeney • Aug. 16, 2018

The future of marketing design: A people-first approach

Today, marketing is dynamic, personalized and, most importantly, a dialogue that can mobilize cultures. But the lack of a design-driven mindset is still a major barrier, writes RPA's Aninya Ahluwalia.

By Aninya Ahluwalia • Aug. 13, 2018

Yelp beats Q2 projections as ad revenue grows 21% to $226M

The company also reported that the number of active devices using its app grew 15% year-over-year to more than 32 million. 

By Erica Sweeney • Aug. 10, 2018

Organic reach for Facebook influencer content drops 23%, analysis finds

Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million. 

By Erica Sweeney • Aug. 10, 2018

YouTube to soon overtake Facebook as second-most visited site, analysis finds

Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search.

By Erica Sweeney • Aug. 9, 2018

Campbell's VP of digital acceleration races against quickly evolving consumers

In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change.

By Chantal Tode • Aug. 8, 2018

Study: 62% of US consumers say advertisers are becoming better communicators

Kantar Media's 2018 Dimension report also found that 19% of those age 35-44 generally like advertising.

By Erica Sweeney • Aug. 8, 2018

Subway partners with Tastemade on food innovation initiative

The brand looks to tap into the publisher's creator network in order to create menus that are more modern and relevant to local communities.

By Erica Sweeney • Aug. 8, 2018

Only about 1/3 of businesses report full compliance with GDPR rules, study finds

By the end of 2018, 32.7% hope to be compliant but 11.7% are still taking a "wait and see" approach. 

By Erica Sweeney • Aug. 8, 2018

Digiday: Amazon to consolidate disparate ad businesses into single platform

Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates. 

By Erica Sweeney • Aug. 7, 2018

Analysis: Under Armour and The Rock win title for strongest celebrity ambassadorship

An analysis of fashion and retail marketers by Spotted examined audience perception, brand match and risk assessment. 

By Erica Sweeney • Aug. 6, 2018

Study: Millennials drive buzz around Shark Week's 30th anniversary

New data shows the Discovery Channel generated the highest level of excitement in several years following the annual programming event.

By Erica Sweeney • Aug. 6, 2018

Study: Amazon led Q1 programmatic ad spend with a 10% share

Three-quarters of tracked brands placed digital ads programmatically in Q1, while 42% placed native ads programmatically — a 10% increase year-over-year. 

By Erica Sweeney • Aug. 2, 2018

P&G increased working media spend by 4% in recent quarter

While the company has been reducing its media supply chain costs, including through agency cutbacks, it continues to support its brands. 

By Erica Sweeney • Aug. 1, 2018

How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%

The men's apparel company collapsed its bounce rate and lifted sales using TVSquared's analytics and optimization platform.

By Chris Kelly • Aug. 1, 2018

Study: Facebook drops off list of most innovative tech brands

Results from a new consumer survey place Amazon, Apple and Google at the top. 

By Erica Sweeney • July 31, 2018

YouTube tweaks Premium subscription with more free, ad-supported content

While most Premium content can be streamed ad-free, YouTube is opening its paywall slightly to attract more subscribers and potentially more brands. 

By Erica Sweeney • July 31, 2018

Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter

Brand narratives featuring trendier digital elements or cause marketing helped bolster some of the stronger performers.

By Erica Sweeney • July 30, 2018

What media agency woes say about marketers' shifting priorities

Analysts speculate 2018 could mirror the notorious "Mediapalooza" that rattled the ad world several years ago and put an estimated $26 billion in spending up for grabs. But there could be key differences this time.

By Peter Adams • July 30, 2018