Data/Analytics: Page 65
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WSJ: Yahoo sticks with scanning email to help target ads
The practice has been deemed off-limits by many in the U.S. tech industry.
By Erica Sweeney • Aug. 29, 2018 -
EMarketer: Facebook tops social media usage for all age groups — except teens
Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022.
By Erica Sweeney • Aug. 29, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Gen Zers drop destination retail, auto brands from the conversation, study finds
Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability.
By Erica Sweeney • Aug. 29, 2018 -
Google tests ‘ad strength’ with new metric gauging campaign effectiveness
The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features.
By Erica Sweeney • Aug. 28, 2018 -
Big Tobacco used social influencers to target young people, investigation finds
Influencers were paid to promote products but didn’t disclose the relationships in more than 100 campaigns viewed more than 25 billion times.
By Erica Sweeney • Aug. 28, 2018 -
Study: In-house agencies multiply, setting up shop at 64% of advertisers
The number has increased from 42% a decade ago as brands try to address concerns like control and effectiveness.
By Erica Sweeney • Aug. 28, 2018 -
Survey shows digital-native Gen Z prefers in-person interaction with brands
Most members of the generation own smartphones and laptops, but also often opt to make purchases on desktop.
By Erica Sweeney • Aug. 23, 2018 -
64% of marketers struggle to implement effective brand safety strategies, study finds
Another 64% said that achieving brand safety can negatively impact how quickly a campaign optimizes.
By Erica Sweeney • Aug. 23, 2018 -
Study: Kicking off holiday campaigns in October boosts impressions by 7%
Mobile last year carried a 63% cheaper CPC versus desktop, with Facebook and Instagram being must-have platforms for engaging shoppers.
By Erica Sweeney • Aug. 23, 2018 -
Forrester: Video ad spending will hit $103B by 2023
However, the researcher predicts that consumers’ tolerance for video ads will wane and that paid streaming will accelerate.
By Erica Sweeney • Aug. 22, 2018 -
Opinion
Balancing act: Using customer data from your loyalty program the right way
How can marketers use customer data to simultaneously encourage brand engagement, create value for consumers and incentivize shoppers to continue sharing their data? Eagle Eye’s Lucy Sharman-Munday weighs in.
By Lucy Sharman-Munday • Aug. 20, 2018 -
Out-of-home ads can boost customer loyalty by 275%, study finds
When brands dedicate 15% or more of their media budgets to OOH, they have a 24% increase in brand trust and 106% increase in perception of quality.
By Erica Sweeney • Aug. 17, 2018 -
Gen Z more likely to visit shopping malls, fast-food restaurants, study finds
Foursquare and Carat highlight areas where the young age cohort differs from millennials, who are frequently viewed as “killing” such industries.
By Erica Sweeney • Aug. 16, 2018 -
53% of consumers more likely to purchase from brands that are transparent on social media
A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.
By Erica Sweeney • Aug. 16, 2018 -
Opinion
The future of marketing design: A people-first approach
Today, marketing is dynamic, personalized and, most importantly, a dialogue that can mobilize cultures. But the lack of a design-driven mindset is still a major barrier, writes RPA’s Aninya Ahluwalia.
By Aninya Ahluwalia • Aug. 13, 2018 -
Yelp beats Q2 projections as ad revenue grows 21% to $226M
The company also reported that the number of active devices using its app grew 15% year-over-year to more than 32 million.
By Erica Sweeney • Aug. 10, 2018 -
Organic reach for Facebook influencer content drops 23%, analysis finds
Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million.
By Erica Sweeney • Aug. 10, 2018 -
YouTube to soon overtake Facebook as second-most visited site, analysis finds
Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search.
By Erica Sweeney • Aug. 9, 2018 -
Q&A
Campbell’s VP of digital acceleration races against quickly evolving consumers
In an interview with Marketing Dive, Matt Pritchard discussed his team’s focus on infusing digital throughout the company’s people, processes, partners and platforms at a time of “unprecedented” change.
By Chantal Tode • Aug. 8, 2018 -
Study: 62% of US consumers say advertisers are becoming better communicators
Kantar Media’s 2018 Dimension report also found that 19% of those age 35-44 generally like advertising.
By Erica Sweeney • Aug. 8, 2018 -
Subway partners with Tastemade on food innovation initiative
The brand looks to tap into the publisher’s creator network in order to create menus that are more modern and relevant to local communities.
By Erica Sweeney • Aug. 8, 2018 -
Only about 1/3 of businesses report full compliance with GDPR rules, study finds
By the end of 2018, 32.7% hope to be compliant but 11.7% are still taking a “wait and see” approach.
By Erica Sweeney • Aug. 8, 2018 -
Digiday: Amazon to consolidate disparate ad businesses into single platform
Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates.
By Erica Sweeney • Aug. 7, 2018 -
Analysis: Under Armour and The Rock win title for strongest celebrity ambassadorship
An analysis of fashion and retail marketers by Spotted examined audience perception, brand match and risk assessment.
By Erica Sweeney • Aug. 6, 2018 -
Study: Millennials drive buzz around Shark Week’s 30th anniversary
New data shows the Discovery Channel generated the highest level of excitement in several years following the annual programming event.
By Erica Sweeney • Aug. 6, 2018
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