Data/Analytics: Page 66
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AB InBev shuffles marketing leadership as Q2 feels pinch from World Cup push
Pedro Earp is replacing Miguel Patricio as CMO as the brewing giant continues to struggle with declining market share for core brands like Budweiser.
By Emma Liem Beckett • July 27, 2018 -
Opt-in video a potential remedy for ad fatigue, study finds
Roughly two-thirds of respondents said ads they see are not relevant to them, and 85% have used an ad blocker or are open to the idea.
By Erica Sweeney • July 26, 2018 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
IPG posts strong Q2 performance, advances growth targets
An outlier in what's otherwise been a tough earnings season for the ad holding giants, the company was bolstered by the healthcare sector.
By Erica Sweeney • July 25, 2018 -
Insurance brands slash low-quality ad impressions by 34% with direct purchasing
An analysis of 49 marketers' digital strategies found roughly one-third of ad impressions between March 2016 and March 2018 ran on low-quality sites.
By Erica Sweeney • July 24, 2018 -
Analysis: MLB All-Star Game scores revenue home run, despite record low ratings
The event brought in $44.8 million — more than any other professional sports league exhibition game over the past year.
By Erica Sweeney • July 24, 2018 -
Intel, NYT pilot SimpleReach's video measurement platform to standardize engagement metrics
The solution collects video data from across platforms, including websites, mobile, social and OTT, to simplify campaign measurement and targeting.
By Erica Sweeney • July 23, 2018 -
96% of marketers put 'quality of followers' at the top of influencer checklists, study finds
A World Federation of Advertisers survey revealed that 71% of multinational brands believe disclosure is a vital part of the selection process.
By Erica Sweeney • July 23, 2018 -
WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations
The analytics firm, which has worked with major brands including Adidas and Walmart, appears to have received private data from Instagram in 2016.
By Erica Sweeney • July 23, 2018 -
Demographics still lead for marketers' data investments, study finds
A Lotame analysis shows marketers are continuing to focus on factors like age and gender, despite the industry's growing push for quality and granularity.
By Erica Sweeney • July 20, 2018 -
VentureBeat: Olay doubles conversion rates with AI-powered skincare advisor
The Olay Skin Advisor, which launched in 2016, has also reduced the P&G brand's bounce rate for online visitors by one-third.
By Erica Sweeney • July 20, 2018 -
Amazon more frequently eschewing agencies for direct brand relationships, Digiday reports
Amazon said agencies still play a vital role, while marketers, including HP, are valuing the deeper view into factors beyond advertising such as shipping and logistics.
By Erica Sweeney • July 20, 2018 -
Study: Amazon dominated desktop impressions for Prime Day while Walmart led on mobile
The analysis underscores how shoppers often research a purchase on mobile but complete a transaction on desktop.
By Erica Sweeney • July 19, 2018 -
Study: Nike, Fanatics beat Amazon in World Cup jersey search marketing
Fubo.tv dominated on the search phrase "Where can I watch the World Cup," hitting a high of 53% and keeping a lead over Hulu for most of the event.
By Erica Sweeney • July 18, 2018 -
Pepsi's soccer-themed marketing scores despite Coke being World Cup sponsor
An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability.
By Erica Sweeney • July 17, 2018 -
Schlage's switch to programmatic TV buying unlocks 3x increase in ROI
The door hardware maker wanted to take a more surgical approach to understanding its audience and drove a 35% lift in e-commerce sales.
By Peter Adams • July 16, 2018 -
Google ramps up machine learning to automatically optimize search, other ad formats
In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale.
By Erica Sweeney • July 11, 2018 -
Forrester snaps up 2 companies to bolster cloud-based CX platform
The deals for FeedbackNow and GlimpzIt will boost CX Cloud's instant feedback from physical and mobile devices.
By Erica Sweeney • July 11, 2018 -
Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds
An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon.
By Erica Sweeney • July 11, 2018 -
Drew Ressler [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
How Toyota sparked a 23% lift in purchase consideration among music festival fans
Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views.
By Erica Sweeney • July 9, 2018 -
Study: 49% of smart TV users unclear on how their viewing habits are tracked
Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent.
By Erica Sweeney • July 9, 2018 -
Opinion
Discover what really matters to consumers to drive new growth
There are different approaches to gaining customer insights that let companies optimize their positioning and put marketing dollars to good use, says McKinsey & Co.'s Thomas Bauer.
By Thomas Bauer • July 9, 2018 -
World Cup advertisers should pay more attention to female fans, study finds
Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."
By Erica Sweeney • July 9, 2018 -
Study: What some of Q2's most breakthrough ads shared in common
Ace Metrix tested 1,800 ads and found brands like Verizon, Petsmart and Colorado Tourism came out on top for commanding attention and likeability.
By Erica Sweeney • July 3, 2018 -
Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards
Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight.
By Erica Sweeney • July 3, 2018 -
Study: Digital ad rates hit record highs in May, June
The Ezoic Ad Revenue Index previously only saw record highs on Black Friday, when ad rates are typically at their peak for a given year.
By Erica Sweeney • July 2, 2018
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