Study: Digital ad rates hit record highs in May, June

The Ezoic Ad Revenue Index previously only saw record highs on Black Friday, when ad rates are typically at their peak for a given year.

By Erica Sweeney • July 2, 2018

Best Western taps IBM Watson to offer personalized travel planning tips

Consumers can book a room, take virtual 360-degree tours of hotels and learn about the chain's rewards program through new AI-powered ads. 

By Erica Sweeney • July 2, 2018

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

53% of B2B marketers think AI will boost marketing success, study finds

However, only 21% of those surveyed are "very confident" in meeting their goals using their current marketing data.

By Erica Sweeney • June 29, 2018

IPG acquires Acxiom's data-marketing business

The ad agency holding group confirmed plans for the deal valued at $2.3 billion on Monday.

By Erica Sweeney • Updated July 3, 2018

Study: 3/4 of marketing agencies move to integrate direct, programmatic media buying

While the majority of marketers have started the merge, only 17% have fully unified their operations, according to a new report.

By Erica Sweeney • June 29, 2018

Study: Jeep, Disney, Coca-Cola top list of most patriotic brands

Airbnb, General Electric, Facebook and the NFL, all ranked in the top 50 for Brand Keys' 2017 list, were absent this year. 

By Erica Sweeney • June 28, 2018

How to breathe new life into a marketing organization

Accenture's Laura Gurski details how marketers can tap into the "living marketing" strategies that have helped grow brands like Meliá Hotels and Halo Top.

By Laura Gurski • June 28, 2018

Study: Online and on TV, consumers prefer longer ads to shorter ones

A new survey by Research Intelligencer and Pollfish goes against the grain of some recent industry research around extra-short ads. 

By Erica Sweeney • June 25, 2018

'Jurassic World' crushes summer blockbuster competition in digital ad impressions

The sequel earned about 575 million digital impressions between May 1 and June 20 despite not having the largest number of digital ad occurrences. 

By Erica Sweeney • June 25, 2018

In Cannes, data's uneasy merger with creativity was on display

At the world's largest celebration of advertising creativity, data's growing role had a mixed reception.

By Chantal Tode • June 25, 2018

Unilever's Weed tops Forbes' list of most influential CMOs

The top 50 marketing chiefs across different industries were selected based on their personal influence on brand awareness.

By Erica Sweeney • June 22, 2018

Why Target would welcome tougher US data regulations

At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.

By Chantal Tode • June 20, 2018

US brands remain 'mediocre' when it comes to CX, Forrester finds

The top 5% of brands remained static and no brand has risen to the top and continued to improve, according to the researcher.

By Erica Sweeney • June 20, 2018

AB InBev debuts first blockchain-based mobile ad campaign

Bud Light, Budweiser and other brands are leveraging Kiip's Single Ledger solution to get a clearer reconciliation of campaign performance data. 

By Robert Williams • June 19, 2018

Magna upgrades global ad growth forecasts, with Facebook and Google as drivers

A string of controversies appears to have had little impact on both companies' momentum, as they reported collective revenue growth of 31% in Q1. 

By Erica Sweeney • June 19, 2018

Study: Only 8% of consumers are 'very satisfied' with promotional emails

Research shows that nearly 70% of marketers use email marketing, but often miss the mark in message delivery.

By Erica Sweeney • June 18, 2018

Maybelline's marketing gets consumers' lips to do the talking

Engagement Labs' Brad Fay lays out three lessons marketers can learn from the beauty brand that's increased its share of conversations both online and off.

By Brad Fay • June 18, 2018

Marketers largely shun single women without children, study finds

Nearly half of surveyed women said that the group is "non-existent" in advertising despite having an estimated purchasing power between $5 trillion and $15 trillion.

By Erica Sweeney • June 17, 2018

Study: Facebook use for news drops 20 percentage points among younger audiences

WhatsApp, which is owned by Facebook, beats out Twitter in many countries when it comes to importance for news.

By Erica Sweeney • June 15, 2018

6-second TV ads command more attention per second than traditional spots

A study found advertisers have also seen a 10% boost from airing short-form ads next to longer, traditional ones during the same block of programming. 

By Erica Sweeney • June 15, 2018

IAB: Podcast ad revenue grew 86% in 2017 to hit $314M

Marketers are taking advantage of the channel's ability to reach already engaged consumers anywhere, on practically any device. 

By Erica Sweeney • June 12, 2018

Data-driven ad targeting helped Moe's Southwest Grill increase in-store traffic by 40%

A recent campaign run with the platform Quantcast also resulted in a 19x return on ad spend, according to a case study.

By Erica Sweeney • June 11, 2018

78% of marketers plan investments in connected TV ads, study finds

However, marketers and agencies are split on which metrics are the most important to measuring success. 

By Erica Sweeney • June 8, 2018

82% of marketers plan to increase digital spend, but only 26% are confident in ROI

Nielsen's new CMO Report found that industry professionals are now looking for better insights rather than more data. 

By Erica Sweeney • June 7, 2018

Memorial Day didn't deliver on email marketing performance, analysis finds

Clicks and open rates were lower than for previous Mondays, and emails put a strong emphasis on sales around the holiday. 

By Erica Sweeney • June 4, 2018