Data/Analytics: Page 67
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IAB: 65% of marketers move all or parts of programmatic buying in-house
Improved ad performance, greater transparency and better targeting are just some of the reasons for an uptick in the trend.
By Erica Sweeney • May 23, 2018 -
Cody Boteler/Marketing Dive
Deep DiveWill location-based marketing change in the era of GDPR?
Despite some disruption and confusion thanks, in part, to GDPR's arrival, the benefits could outweigh the negatives for marketers.
By Dianna Christe • May 22, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
P&G's role as top personal care marketer in digital under pressure, study finds
Newer brands like Hello Products are capturing more of the search market because they build their digital presence around ingredients-focused content.
By Erica Sweeney • May 21, 2018 -
Study: Millennial travelers' Instagram use has grown 375% since 2013
While Google remains the top travel website, Instagram's role could expand following the recent introduction of action buttons for booking travel-related tickets.
By Erica Sweeney • May 16, 2018 -
Deep Dive
Where do marketers draw the line on data targeting as privacy concerns grow?
In a more closed environment for consumer information, brands may need to double down on first-party data.
By Shane Schick • May 16, 2018 -
Report: Amazon tests retargeting ads in strike at Google, Criteo
Sellers will be able to bid on ads that would appear on other websites and apps and only pay when the ads are clicked on.
By Erica Sweeney • May 15, 2018 -
71% of consumers worry about brands' handling of personal data, study finds
Amazon tops tech companies for consumer trust when it comes to data privacy at 30%, while Uber comes in lowest at 5%.
By Erica Sweeney • May 14, 2018 -
Pinterest proves popular with dads, pointing to shifting parental role
Forty-two percent of dads in the U.S. use the platform, and they're 3x more likely to have shared boards when compared to other male users.
By Erica Sweeney • May 11, 2018 -
Report: A&E will tie TV ads to business results
Following a six-month test with Data Plus Math, the network plans to offer deals with outcome-based guarantees during this year's upfronts.
By Erica Sweeney • May 10, 2018 -
It's not personal, say 40% of consumers in study on tailored messages
Marketers are walking a tightrope as concern around data privacy grows even as research continues to show consumers want better personalized marketing.
By Erica Sweeney • May 10, 2018 -
ANA: Marketing industry is 'overwhelmingly' female, except for CMOs
The industry is overall "reasonably diverse," the trade group found.
By Erica Sweeney • May 9, 2018 -
More than half of Gen Z favors socially-conscious brands, study finds
The most popular type of media the cohort uses without interruption is streaming video.
By Erica Sweeney • May 9, 2018 -
Study: 83% of marketers question effectiveness of retargeting ads
Poor digital measurement and lack of insights into proper attribution are causing some marketers to pull back on their digital ad spend.
By Erica Sweeney • May 8, 2018 -
Report: Amazon exits Google Shopping campaigns
The e-commerce giant's disappearance from the increasingly important visual search format could open an opportunity for retailers to strengthen their position.
By Chantal Tode , Erica Sweeney • May 8, 2018 -
Forrester: Marketing automation spend will reach $25B by 2023
Supporting technology like AI is projected to grow at 14% CAGR over the next five years as companies seek to streamline and personalize their campaigns.
By Erica Sweeney • May 7, 2018 -
Kellogg's went from zero to 60 on digital thanks to 2 campaigns
Efforts for Pringles and Rice Krispies largely centered on YouTube — a platform where the marketer spent essentially nothing just three years ago — marked a paradigm shift in its strategy.
By Peter Adams • May 4, 2018 -
State of marketing personalization is getting worse, Accenture finds
Almost half of consumers have left a brand's website and purchased elsewhere due to a poorly-curated experience this year.
By Erica Sweeney • May 4, 2018 -
Mazda pilots Kantar's new analytics practice focused on providing better data insights
The initiative integrates consumer insights from the WPP shop with brands' own customer data and a range of third-party resources.
By Erica Sweeney • May 3, 2018 -
Ad targeting around content most effective at reaching YouTube audiences, study suggests
Viewers found content targeting to be 33% less intrusive than channel- or demographic-based targeting.
By Erica Sweeney • May 2, 2018 -
Facebook lures users with new AR/VR experiences, promises of a 'Clear History' tool
The pitch out of F8 this week includes 1,000 Oculus Go VR apps, AR for brands on Messenger and Instagram Stories and an analytics app for brands.
By Erica Sweeney • May 2, 2018 -
Amazon's ad business jumps in Q1, becomes 'multi-billion dollar' program
Ad sales growth appears to be accelerating, with the company's "other" revenues up 72% for the quarter.
By Erica Sweeney • April 30, 2018 -
CPG brands could be making a marketing comeback, IPG CEO says
The ad holding giant saw a 10% increase in spending from the category in Q1 2018, signaling good news for the embattled agency space.
By Erica Sweeney • April 30, 2018 -
Marriott, Salesforce partnership personalizes customer experience
The hotel chain will get a 360-degree view of loyalty members so that it can tailor experiences during every interaction.
By Erica Sweeney • April 27, 2018 -
Ford eyes big marketing cuts as it drops most sedans from lineup
The automaker increased its cost-cutting goal to $25.5 billion, about half of which is expected to come out of sales and marketing.
By Erica Sweeney • April 27, 2018 -
IAB: Brands' original digital video efforts attract wider, more diverse audience
Viewers show a strong affinity for direct-to-consumer disruptors like Away, Birchbox and Bonobos, the trade group found.
By Erica Sweeney • April 27, 2018
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