Opt-in video a potential remedy for ad fatigue, study finds

Roughly two-thirds of respondents said ads they see are not relevant to them, and 85% have used an ad blocker or are open to the idea.

By Erica Sweeney • July 26, 2018

IPG posts strong Q2 performance, advances growth targets

An outlier in what's otherwise been a tough earnings season for the ad holding giants, the company was bolstered by the healthcare sector. 

By Erica Sweeney • July 25, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Insurance brands slash low-quality ad impressions by 34% with direct purchasing

An analysis of 49 marketers' digital strategies found roughly one-third of ad impressions between March 2016 and March 2018 ran on low-quality sites. 

By Erica Sweeney • July 24, 2018

Analysis: MLB All-Star Game scores revenue home run, despite record low ratings

The event brought in $44.8 million — more than any other professional sports league exhibition game over the past year. 

By Erica Sweeney • July 24, 2018

Intel, NYT pilot SimpleReach's video measurement platform to standardize engagement metrics

The solution collects video data from across platforms, including websites, mobile, social and OTT, to simplify campaign measurement and targeting. 

By Erica Sweeney • July 23, 2018

96% of marketers put 'quality of followers' at the top of influencer checklists, study finds

A World Federation of Advertisers survey revealed that 71% of multinational brands believe disclosure is a vital part of the selection process.  

By Erica Sweeney • July 23, 2018

WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations

The analytics firm, which has worked with major brands including Adidas and Walmart, appears to have received private data from Instagram in 2016. 

By Erica Sweeney • July 23, 2018

Demographics still lead for marketers' data investments, study finds

A Lotame analysis shows marketers are continuing to focus on factors like age and gender, despite the industry's growing push for quality and granularity. 

By Erica Sweeney • July 20, 2018

VentureBeat: Olay doubles conversion rates with AI-powered skincare advisor

The Olay Skin Advisor, which launched in 2016, has also reduced the P&G brand's bounce rate for online visitors by one-third.

By Erica Sweeney • July 20, 2018

Amazon more frequently eschewing agencies for direct brand relationships, Digiday reports

Amazon said agencies still play a vital role, while marketers, including HP, are valuing the deeper view into factors beyond advertising such as shipping and logistics. 

By Erica Sweeney • July 20, 2018

Study: Amazon dominated desktop impressions for Prime Day while Walmart led on mobile

The analysis underscores how shoppers often research a purchase on mobile but complete a transaction on desktop. 

By Erica Sweeney • July 19, 2018

Study: Nike, Fanatics beat Amazon in World Cup jersey search marketing

Fubo.tv dominated on the search phrase "Where can I watch the World Cup," hitting a high of 53% and keeping a lead over Hulu for most of the event.

By Erica Sweeney • July 18, 2018

Pepsi's soccer-themed marketing scores despite Coke being World Cup sponsor

An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability. 

By Erica Sweeney • July 17, 2018

Schlage's switch to programmatic TV buying unlocks 3x increase in ROI

The door hardware maker wanted to take a more surgical approach to understanding its audience and drove a 35% lift in e-commerce sales.

By Peter Adams • July 16, 2018

Google ramps up machine learning to automatically optimize search, other ad formats

In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale. 

By Erica Sweeney • July 11, 2018

Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds

An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon. 

By Erica Sweeney • July 11, 2018

Forrester snaps up 2 companies to bolster cloud-based CX platform

The deals for FeedbackNow and GlimpzIt will boost CX Cloud's instant feedback from physical and mobile devices. 

By Erica Sweeney • July 11, 2018

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

Study: 49% of smart TV users unclear on how their viewing habits are tracked

Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent. 

By Erica Sweeney • July 9, 2018

Discover what really matters to consumers to drive new growth

There are different approaches to gaining customer insights that let companies optimize their positioning and put marketing dollars to good use, says McKinsey & Co.'s Thomas Bauer.

By Thomas Bauer • July 9, 2018

World Cup advertisers should pay more attention to female fans, study finds

Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."  

By Erica Sweeney • July 9, 2018

Study: What some of Q2's most breakthrough ads shared in common

Ace Metrix tested 1,800 ads and found brands like Verizon, Petsmart and Colorado Tourism came out on top for commanding attention and likeability. 

By Erica Sweeney • July 3, 2018

Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards

Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight.

By Erica Sweeney • July 3, 2018

Study: Digital ad rates hit record highs in May, June

The Ezoic Ad Revenue Index previously only saw record highs on Black Friday, when ad rates are typically at their peak for a given year.

By Erica Sweeney • July 2, 2018

Best Western taps IBM Watson to offer personalized travel planning tips

Consumers can book a room, take virtual 360-degree tours of hotels and learn about the chain's rewards program through new AI-powered ads. 

By Erica Sweeney • July 2, 2018