Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says

More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.

By Erica Sweeney • Oct. 15, 2018

86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts

In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending. 

By Erica Sweeney • Oct. 14, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

90% of advanced TV cross-screen campaigns see online sales lift, analysis finds

The 4INFO analysis tries to make a case for why marketers should coordinate linear TV, advanced TV and digital campaigns.

By Erica Sweeney • Oct. 12, 2018

WPP shops lose AmEx, PepsiCo as clients, compounding on Ford blow

The financial services firm parts ways with Mindshare after 20 years, while Gatorade is dropping VML as it seeks a "differentiated model" in digital.

By Erica Sweeney • Updated Oct. 12, 2018

Less than half of advertisers are confident in data-driven insights, study says

While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales. 

By Erica Sweeney • Oct. 11, 2018

Facebook's Marketing Partner program integrates smaller agencies, consultants

The goal is to boost creative development by giving smaller agencies faster support and letting marketers assess the performance of creative before releasing it.

By Erica Sweeney • Oct. 11, 2018

Facebook dominates video ad spend with 25% share, eMarketer finds

Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion. 

By Robert Williams • Oct. 10, 2018

NFL scores $280M in ad spend over opening weekend, analysis finds

The number of companies advertising with the league increased by 22% compared to the same period in 2017.

By Erica Sweeney • Oct. 10, 2018

73% of video streamers have watched ad-supported OTT, IAB reports

The largest segment of viewers are 18 to 34 years old with incomes exceeding $75,000 a year, and they are also more likely to try new brands.

By Erica Sweeney • Oct. 10, 2018

Report: Facebook Pixel adds first-party cookies option for advertisers

An opted-in first-party relationship must be established before any tracking or measurement occurs.

By Erica Sweeney • Oct. 8, 2018

NFL viewership jumps 65% on digital platforms, says league

The number of audiences streaming on mobile phones alone has increased 147% compared to last year, according to a new report. 

By Erica Sweeney • Oct. 8, 2018

A 2018 holiday marketing guide to data-driven campaigns

Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.

By Shane Schick • Oct. 8, 2018

Nike store foot traffic spiked 17% following Kaepernick campaign rollout, Foursquare finds

Breaking the figures down, foot traffic increased 27.3% in blue-voting counties versus 8.5% in red-voting counties in the week after launch. 

By Erica Sweeney • Oct. 8, 2018

Study: 67% of OTT app users 'churn' in the first two weeks

The apps have an average retention rate of 41.8% for users after seven days, and 43% of apps are abandoned one month after download.

By Erica Sweeney • Oct. 5, 2018

Smirnoff's Spotify API earned 630M impressions

At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry.

By Chris Kelly • Oct. 5, 2018

53% of consumers believe brands can do more to solve social problems than governments

Almost two-thirds of respondents surveyed by Edelman now purchase from — or boycott — brands due to their stance on a social or political issue. 

By Erica Sweeney • Oct. 5, 2018

Dawn, Chick-Fil-A Q3 ads achieve 'rare' levels of emotional connection, analysis finds

The most powerful, inspiring and funniest ads in Q3 evoked unusually strong responses from viewers, but overall, ads rarely reached such heights. 

By Erica Sweeney • Oct. 4, 2018

Google boosts AI customer service offerings with acquisition of startup Onward

Onward's services, which can be used with Salesforce, Shopify and Hubspot, include an AI-powered chatbot that provides tailored answers and product recommendations.

By Erica Sweeney • Oct. 3, 2018

Accenture: 'CMO Collaborators' bring companies together, drive CX

Research shows that 95% of collaboration leaders think their customer experience surpasses competitors, compared to 68% of traditional marketers.

By Erica Sweeney • Oct. 3, 2018

Lowe's will test sharing transactional data with Pinterest

Executives said the goal is to better map the customer journey and deliver more relevant content.

By Natalie Black (Koltun) • Oct. 2, 2018

IBM's interactive AI ads reach more sites, brands

Watson Ads, previously only available on The Weather Channel app and weather.com, can now be deployed on any digital site, with Lego and Behr Paint among the first adopters. 

By Erica Sweeney • Oct. 2, 2018

Analysis: Gucci, Louis Vuitton rated 'genius' digital performers among luxury fashion brands

While the category lags when it comes to omnichannel functionalities, its adoption of social commerce on apps like Instagram is exploding. 

By Erica Sweeney • Oct. 2, 2018

New Data Transparency Label looks like nutrition information panel

Marketing companies are invited to test and comment on the beta version of a new audience segment data standard from ANA, IAB and other industry groups.

By Erica Sweeney • Oct. 1, 2018

YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone

New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.

By Robert Williams • Oct. 1, 2018

Report: Accenture Interactive's revenue jumps 20%

Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months.

By Erica Sweeney • Oct. 1, 2018