Data/Analytics: Page 69
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Study: 45% plan to use Facebook less amid Cambridge Analytica scandal
When asked about Cambridge Analytica's breach of Facebook data, 43% said they were "very concerned" and 31% said they were "somewhat concerned."
By Erica Sweeney • March 28, 2018 -
ANA: 45% of top marketers are women, but just 13% are people of color
The trade group's inaugural scorecard, which highlights its client-side members' progress in gender equality and ethnic diversity, shows some glaring gaps.
By Erica Sweeney • March 28, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Google will support non-targeting ads for GDPR compliance
A series of solutions designed to help publishers address the regulation includes more control over which third parties measure and serve ads.
By Erica Sweeney • March 26, 2018 -
Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement
Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.
By Erica Sweeney • March 23, 2018 -
IDC: Retail will lead AI spending in 2018
The segment is expected to invest $3.4 billion on a range of AI systems, including automated customer service agents and shopping advisers.
By Erica Sweeney • March 23, 2018 -
Transparent ad targeting boosts engagement by 40%, study finds
Maritz and Harvard researchers examined reactions to applications of personal data in experiments that varied language use on product detail pages.
By Erica Sweeney • March 23, 2018 -
Target lands starring role on NBC's 'Superstore'
Scenes for an episode of the show were filmed inside a real brick-and-mortar location, and featured the brand's bull terrier mascot Bullseye.
By Erica Sweeney • March 23, 2018 -
EMarketer: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat
The current leaders' share of new digital ad revenue is declining and forecast to hit 48% this year, down from 73% in 2016.
By Erica Sweeney • March 20, 2018 -
Study: Men less likely to embrace shopping disruptors like mobile, Amazon
Women shop more with the new technologies and commerce platforms brands are excited about, including connected smart speakers.
By Erica Sweeney • March 20, 2018 -
Two-thirds of consumers with voice-powered devices don't use them for purchases, study says
More established technologies like smartphones have gained a foothold, however, as 57% of consumers now make purchases via their phones.
By Erica Sweeney • March 19, 2018 -
Report: Top Amazon video content drew more than 5M users to Prime
Newly released internal documents reveal how the company measures success on a "cost per first stream" basis, or the cost to convert a customer to Prime.
By Erica Sweeney • March 16, 2018 -
United Airlines sees 140% increase in negative social chatter after dog dies on flight
The brand continues to be the most talked-about airline on social media, dominating 89% of the conversation.
By Erica Sweeney • March 15, 2018 -
Pi Day interest grows and marketers respond
Domino's, Blaze, Pieology, Boston Market and Whole Foods Market are among the 38 brands offering promotions for today's annual event.
By Erica Sweeney • March 14, 2018 -
Absolut, Apple and Calvin Klein among most LGBTQ-friendly brands, study finds
However, over half of marketers allocate between 0% to 4% of their marketing campaigns to LGBTQ consumers each year.
By Erica Sweeney • March 14, 2018 -
Lessons learned from failed digital transformations
The Harvard Business Review delves into why digital transformation efforts by GE, Nike and P&G have struggled.
By Erica Sweeney • March 12, 2018 -
Study: 34% of Gen Zers are leaving social media
The group holds paradoxical views of social media: 41% report it makes them feel anxious, sad or depressed, but 77% see more benefits than drawbacks.
By Erica Sweeney • March 12, 2018 -
Experiences will drive biggest purchases for 54% of millennial women, study finds
Forty-seven percent of women born between 1982 and 2000 know their favorite brand's origin story.
By Erica Sweeney • March 9, 2018 -
TruGreen's Watson-powered ads offer personalized lawn care tips
Consumers can use a series of dialog prompts to start a conversation with an ad backed by IBM Watson, which provides images, videos and interactive buttons.
By Erica Sweeney • March 8, 2018 -
Kantar Media unveils intelligence tool for Amazon search ads
ECommerce Search Ad Insight lets marketers compare campaign performance against their competitors' at the keyword level to identify strengths and weaknesses.
By Erica Sweeney • March 8, 2018 -
REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH
Though the campaign is about closing stores in favor of the outdoors, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp.
By Erica Sweeney • March 8, 2018 -
Report: Facebook offers brand-safe video ad buys for $750K
Advertisers participating in the program won’t be able to target their messages, unlike most of the ads placed on Facebook videos.
By Erica Sweeney • March 6, 2018 -
Report: Marriott consolidates paid media business under Publicis to hone data focus
The news comes as a big win for Publicis, which is repositioning itself as a tech-driven agency, and a big loss for the embattled WPP.
By Peter Adams • March 6, 2018 -
Study: Gen Z females appreciate relevant digital ads more than millennial moms
Those in the younger demographic — some of whom are becoming moms for the first time — are also more anxious and value spontaneity at a higher rate.
By Erica Sweeney • March 6, 2018 -
AppNexus begins enforcing ads.txt by disabling buying from unauthorized sellers
Enforcement began on Jan. 24, when more than 80% of the top 1,000 domains in the marketplace had adopted ads.txt, a jump from two-thirds in Nov. 2017.
By Erica Sweeney • March 1, 2018 -
Opinion
Why marketers must shift the conversation from data privacy to ethical data use
"Privacy" as a term has outlived its usefulness in driving a nuanced discussion around what constitutes appropriate use of data by marketers, writes Acxiom's Jerry C. Jones.
By Jerry C. Jones • March 1, 2018
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