State of marketing personalization is getting worse, Accenture finds

Almost half of consumers have left a brand's website and purchased elsewhere due to a poorly-curated experience this year.

By Erica Sweeney • May 4, 2018

Mazda pilots Kantar's new analytics practice focused on providing better data insights

The initiative integrates consumer insights from the WPP shop with brands' own customer data and a range of third-party resources.

By Erica Sweeney • May 3, 2018

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Ad targeting around content most effective at reaching YouTube audiences, study suggests

Viewers found content targeting to be 33% less intrusive than channel- or demographic-based targeting. 

By Erica Sweeney • May 2, 2018

Facebook lures users with new AR/VR experiences, promises of a 'Clear History' tool

The pitch out of F8 this week includes 1,000 Oculus Go VR apps, AR for brands on Messenger and Instagram Stories and an analytics app for brands.

By Erica Sweeney • May 2, 2018

Amazon's ad business jumps in Q1, becomes 'multi-billion dollar' program

Ad sales growth appears to be accelerating, with the company's "other" revenues up 72% for the quarter. 

By Erica Sweeney • April 30, 2018

CPG brands could be making a marketing comeback, IPG CEO says

The ad holding giant saw a 10% increase in spending from the category in Q1 2018, signaling good news for the embattled agency space. 

By Erica Sweeney • April 30, 2018

Marriott, Salesforce partnership personalizes customer experience

The hotel chain will get a 360-degree view of loyalty members so that it can tailor experiences during every interaction. 

By Erica Sweeney • April 27, 2018

IAB: Brands' original digital video efforts attract wider, more diverse audience

Viewers show a strong affinity for direct-to-consumer disruptors like Away, Birchbox and Bonobos, the trade group found. 

By Erica Sweeney • April 27, 2018

Ford eyes big marketing cuts as it drops most sedans from lineup

The automaker increased its cost-cutting goal to $25.5 billion, about half of which is expected to come out of sales and marketing. 

By Erica Sweeney • April 27, 2018

Facebook posts large Q1 ad revenue gains despite data privacy scandal

So far, it appears that advertisers and consumers are sticking with the platform. 

By Erica Sweeney • April 26, 2018

Study: 21% of marketers pull back ad spend due to poor digital measurement

Ninety-five percent of marketing leaders surveyed think digital media reporting must become more reliable. 

By Erica Sweeney • April 26, 2018

Apps and social media platforms lack brand intimacy, study finds

The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM. 

By Erica Sweeney • April 26, 2018

GDPR will help, not hinder, Facebook and Google, competitors say

Both have large-scale, sophisticated solutions to easily obtain user consent, and some report their strict interpretation of the rules will make it harder for smaller companies to compete. 

By Erica Sweeney • April 25, 2018

How marketers can find and convey true brand purpose

Mike Leiser, chief strategy officer and senior partner at Prophet, lays out the questions to consider when looking for meaning beyond offering products and services.

By Mike Leiser • April 24, 2018

Microsoft's MSN sees 201% revenue boost from selling video ads

Microsoft is ramping up video ad sales as marketers demand brand-safe, transparent inventory at scale. 

By Erica Sweeney • April 23, 2018

Autotrader lets shoppers 'Test Drive' refreshed site in digital-heavy campaign

The creative puts viewers on a simulated racetrack illustrating improvements made to the platform and how it uses Kelley Blue Book on each listing. 

By Erica Sweeney • April 23, 2018

Study: Brands with a purpose grow 2x faster than others

Nearly two-thirds of millennials and Gen Zers express a preference for brands that have a point of view and stand for something. 

By Erica Sweeney • April 19, 2018

Nearly half of advertisers suspicious of publishers not using ads.txt, study finds

More than 50% reported the solution for combating online ad fraud makes them more comfortable with programmatic buys.

By Erica Sweeney • April 19, 2018

Google brings AI-powered ad suggestions to AdWords campaigns

Changes going into effect on April 29 could put Google a step closer to monetizing voice as a marketing channel. 

By Peter Adams • April 18, 2018

Time is ripe for Congress to act on data protection legislation, say privacy advocates

The onus now likely falls on federal legislators to spearhead consumer protection laws following Facebook's Cambridge Analytica mishap, experts said during a panel discussion in Washington, D.C.

By Natalie Black (Koltun) • April 18, 2018

IBM, Salon Media pilot blockchain-based ad transparency product

Salon Media is participating to wrangle more control over publisher inventory, while IBM wants to learn more about balancing the role of advertiser and technology provider. 

By Erica Sweeney • April 18, 2018

Cars.com revs up machine learning to predict how fast vehicles will sell

Initial testing of the "Hot Car" tool led to double-digit increases in conversion and showed strength on mobile, in particular. 

By Erica Sweeney • April 18, 2018

How GDPR will affect US brands

Quibit's General Counsel Jack Carvel lays out simple ways to get educated and meet compliance with the looming EU rules — and also the costs of getting them wrong. 

By Jack Carvel • April 17, 2018

Study: Facebook ad revenues grew 62% in Q1 while Snapchat's jumped 234%

The social media giant's ad business appears to be holding up amid fallout surrounding the Cambridge Analytica scandal.

By Erica Sweeney • April 13, 2018

4A's, ad agencies form Advertiser Protection Bureau to take on brand safety

The APB establishes a process for flagging "risky environments" to be investigated by agency-client teams.

By Erica Sweeney • April 11, 2018