Data/Analytics: Page 70
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NBC will use AI to match advertisers with programming
While the volume of TV ads will be reduced, the remaining inventory will be enhanced with new digital features.
By Erica Sweeney • March 1, 2018 -
Facebook repudiates claims that Trump campaign paid lower rates for polarizing ads
The president's director of digital operations during the 2016 campaign recently boasted about gaming Facebook's auction-based system to drive down rates, a claim now being disputed by the social media giant.
By Erica Sweeney • Feb. 28, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Ferrari, Regions Bank lead the way in leveraging 'everyday influencers,' analysis shows
Both online and off, regular consumers who give recommendations and have large social media networks are proving increasingly popular with marketers.
By Erica Sweeney • Feb. 27, 2018 -
Opinion
How data-driven OOH can help retailers rock store openings and special promotions
Peloton's Sarah Hilston offers five lessons learned from the brand's strategy opening three new stores and running a holiday campaign last year.
By Sarah Hilston • Feb. 26, 2018 -
Study: Digital, TV drove 10.8% growth in US advertising last month
Despite declining TV viewership overall, destination live events continue to be a rallying point for marketers, with the Academy Awards recently selling out of ad inventory.
By Erica Sweeney • Feb. 26, 2018 -
Data gives established brands a leg up on disruptors, study finds
Incumbent companies own 80% of the world's data, which is starting to help them fight back against outside threats like Airbnb and Uber.
By Erica Sweeney • Feb. 26, 2018 -
Facebook streamlines and clarifies Ads Manager metrics
The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives.
By Erica Sweeney • Feb. 23, 2018 -
75% of consumers find many forms of marketing personalization creepy, new study says
Forty percent of brands admit to being creepy, and it can be a factor that drives off customers.
By Erica Sweeney • Feb. 21, 2018 -
Study: How 1-800-Flowers dominated floral brands on Valentine's Day
The company was the top advertiser in its category by text ad volume around the holiday, earning a clickshare rate of 35.32%.
By Erica Sweeney • Feb. 20, 2018 -
Report: Netflix might cost TV advertisers up to $6B in lost revenue
The average Netflix viewer misses an estimated 35 commercials per day due to streaming on the platform, resulting in up to 2 billion ad views down the drain.
By Erica Sweeney • Feb. 16, 2018 -
TV ad space may not recover from current slump, analysts say
Ad sales on the channel dropped 7.8% to $61.8 billion in 2017, the steepest decline in at least the past 20 years outside of a recession.
By Erica Sweeney • Feb. 15, 2018 -
Opinion
Measuring digital video effectiveness is a minefield for brands
With so many measurement metrics, marketers must go back to basics and consider content's ability to deliver desired effects, writes LoopMe's CEO Stephen Upstone.
By Stephen Upstone • Feb. 13, 2018 -
Badgley Mischka debuts interactive runway app for New York Fashion Week
Audiences at the show can share feedback through "like" and "love" buttons, helping the brand decide which styles to bring to market.
By Robert Williams • Feb. 12, 2018 -
Study: Facebook and Google represent less than 5% of digital revenue for publishers
Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver.
By Erica Sweeney • Feb. 9, 2018 -
Snapchat's redesign reverses slump as user growth, ad revenue surge
Engagement with publishers' Stories grew by more than 40% in Q4 for users on the new bifurcated app.
By Natalie Black (Koltun) • Feb. 7, 2018 -
What real-time biometric measurement reveals about Super Bowl LII's ads
Tide's ads delivered the highest score when measuring the galvanic skin response of 45 football fans watching the game.
By Erica Sweeney • Feb. 7, 2018 -
Opinion
Before marketers jump on the Big Data bandwagon, are they missing out on small insights?
Marketing data and Big Data are often conflated, or the distinction between them is greatly misunderstood, writes Wire Stone's chief strategy officer Neil Michel.
By Neil Michel • Feb. 7, 2018 -
Deep Dive
The final score: Meet the advertising winners and losers from Super Bowl LII
Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
Deep Dive
By the numbers: A look at Super Bowl LII marketing data
It is looking like this year's game could have the second highest ad revenue in history after 2017.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
Albertsons builds transactional data marketing platform for bigger role in digital grocery
The new suite of services enables CPGs to target shoppers based on their purchases and reach them across Albertsons, Quotient and major digital publishers.
By Erica Sweeney • Jan. 30, 2018 -
P&G, L'Oreal help launch insights-driven consortium
The new group will provide thought leadership to help marketers discover new ways of conducting market research that make customer insights more accessible.
By Erica Sweeney • Jan. 23, 2018 -
Just 4% of brands are marketing 'geniuses'
However, even some of the brands with good scores — like Macy's and Nordstrom — are facing strong headwinds in other areas.
By Daphne Howland • Jan. 17, 2018 -
Study: Majority of marketers miss the mark with multichannel efforts
Data from Kantar Millward Brown highlight a disconnect between what marketers think they're delivering and actual consumer perceptions of those experiences.
By Erica Sweeney • Jan. 17, 2018 -
Kantar partners with Second City Works to mix improv and customer understanding
The joint venture, called Brandstage, will work with marketers on new product ideas and customer experiences.
By Erica Sweeney • Jan. 11, 2018 -
Nearly 70% of consumers feel brands should get more political, study finds
This demand exists despite many respondents stating their opinions are rarely if ever influenced by brands' stances.
By Peter Adams • Jan. 10, 2018
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