Study: Pillsbury, Puma top brands for most 'talkworthy' marketing

Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.

By Erica Sweeney • April 10, 2018

Nike is running on ... computer vision?

The purchase of a computer vision company comes on the heels of Nike's acquisition of a data analytics firm in late March.

By Alex Hickey • April 10, 2018

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Facebook suspends more data firms over privacy scandal

AggregateIQ and CubeYou have been cut off while the social network investigates their data-gathering activities.

By Robert Williams • April 9, 2018

Study: 38% of consumers think online ads should be shorter than TV

Amid a surge in experimentation around ad length, new research provides some insight into what consumers want. 

By Erica Sweeney • April 6, 2018

Facebook earns MRC accreditation for ad impressions

The news marks a rare, if small, bright spot for Facebook at the moment, though the metric is less significant than others like viewability.

By Erica Sweeney • April 6, 2018

Google's answer to header bidding arrives

Exchange Bidding launches with new reporting capabilities that intend to give publishers better insights and transparency into ad partners' performance. 

By Erica Sweeney • April 5, 2018

Report: Facebook will require certified consent when targeting ads via email data

An in-development Custom Audiences certification tool will require marketers to guarantee that any email addresses used for targeting were obtained legitimately.

By Erica Sweeney • April 2, 2018

Google analyzes Final Four in real time — with minutes to share results with live audience

Googlers analyzed data from the first half of games against historical NCAA data to predict what would happen in the second half — then aired the predictions on live TV.

By Alex Hickey • March 30, 2018

Brands can take emotional appeals to millennials too far

Ace Metrix found that the age group appreciates hearing about brand values but is put off by suggestions to embody them or take actions like volunteering.

By Erica Sweeney • March 29, 2018

Study: 45% plan to use Facebook less amid Cambridge Analytica scandal

When asked about Cambridge Analytica's breach of Facebook data, 43% said they were "very concerned" and 31% said they were "somewhat concerned."

By Erica Sweeney • March 28, 2018

ANA: 45% of top marketers are women, but just 13% are people of color

The trade group's inaugural scorecard, which highlights its client-side members' progress in gender equality and ethnic diversity, shows some glaring gaps. 

By Erica Sweeney • March 28, 2018

Google will support non-targeting ads for GDPR compliance

A series of solutions designed to help publishers address the regulation includes more control over which third parties measure and serve ads.

By Erica Sweeney • March 26, 2018

Sherwin-Williams, Hanes, Powerade lead March Madness social media engagement

Among official NCAA sponsors, Capital One experienced a 2,573% lift between March 11-19 compared to March 2-10.

By Erica Sweeney • March 23, 2018

IDC: Retail will lead AI spending in 2018

The segment is expected to invest $3.4 billion on a range of AI systems, including automated customer service agents and shopping advisers. 

By Erica Sweeney • March 23, 2018

Transparent ad targeting boosts engagement by 40%, study finds

Maritz and Harvard researchers examined reactions to applications of personal data in experiments that varied language use on product detail pages. 

By Erica Sweeney • March 23, 2018

Target lands starring role on NBC's 'Superstore'

Scenes for an episode of the show were filmed inside a real brick-and-mortar location, and featured the brand's bull terrier mascot Bullseye. 

By Erica Sweeney • March 23, 2018

EMarketer: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat

The current leaders' share of new digital ad revenue is declining and forecast to hit 48% this year, down from 73% in 2016. 

By Erica Sweeney • March 20, 2018

Study: Men less likely to embrace shopping disruptors like mobile, Amazon

Women shop more with the new technologies and commerce platforms brands are excited about, including connected smart speakers. 

By Erica Sweeney • March 20, 2018

Two-thirds of consumers with voice-powered devices don't use them for purchases, study says

More established technologies like smartphones have gained a foothold, however, as 57% of consumers now make purchases via their phones.

By Erica Sweeney • March 19, 2018

Report: Top Amazon video content drew more than 5M users to Prime

Newly released internal documents reveal how the company measures success on a "cost per first stream" basis, or the cost to convert a customer to Prime. 

By Erica Sweeney • March 16, 2018

United Airlines sees 140% increase in negative social chatter after dog dies on flight

The brand continues to be the most talked-about airline on social media, dominating 89% of the conversation. 

By Erica Sweeney • March 15, 2018

Pi Day interest grows and marketers respond

Domino's, Blaze, Pieology, Boston Market and Whole Foods Market are among the 38 brands offering promotions for today's annual event. 

By Erica Sweeney • March 14, 2018

Absolut, Apple and Calvin Klein among most LGBTQ-friendly brands, study finds

However, over half of marketers allocate between 0% to 4% of their marketing campaigns to LGBTQ consumers each year.

By Erica Sweeney • March 14, 2018

Lessons learned from failed digital transformations

The Harvard Business Review delves into why digital transformation efforts by GE, Nike and P&G have struggled. 

By Erica Sweeney • March 12, 2018

Study: 34% of Gen Zers are leaving social media

The group holds paradoxical views of social media: 41% report it makes them feel anxious, sad or depressed, but 77% see more benefits than drawbacks.

By Erica Sweeney • March 12, 2018