Experiences will drive biggest purchases for 54% of millennial women, study finds

Forty-seven percent of women born between 1982 and 2000 know their favorite brand's origin story.

By Erica Sweeney • March 9, 2018

TruGreen's Watson-powered ads offer personalized lawn care tips

Consumers can use a series of dialog prompts to start a conversation with an ad backed by IBM Watson, which provides images, videos and interactive buttons. 

By Erica Sweeney • March 8, 2018

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Kantar Media unveils intelligence tool for Amazon search ads

ECommerce Search Ad Insight lets marketers compare campaign performance against their competitors' at the keyword level to identify strengths and weaknesses. 

By Erica Sweeney • March 8, 2018

REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH

Though the campaign is about closing stores in favor of the outdoors, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp.

By Erica Sweeney • March 8, 2018

Report: Facebook offers brand-safe video ad buys for $750K

Advertisers participating in the program won’t be able to target their messages, unlike most of the ads placed on Facebook videos.

By Erica Sweeney • March 6, 2018

Report: Marriott consolidates paid media business under Publicis to hone data focus

The news comes as a big win for Publicis, which is repositioning itself as a tech-driven agency, and a big loss for the embattled WPP.

By Peter Adams • March 6, 2018

Study: Gen Z females appreciate relevant digital ads more than millennial moms

Those in the younger demographic — some of whom are becoming moms for the first time — are also more anxious and value spontaneity at a higher rate.

By Erica Sweeney • March 6, 2018

AppNexus begins enforcing ads.txt by disabling buying from unauthorized sellers

Enforcement began on Jan. 24, when more than 80% of the top 1,000 domains in the marketplace had adopted ads.txt, a jump from two-thirds in Nov. 2017.

By Erica Sweeney • March 1, 2018

Why marketers must shift the conversation from data privacy to ethical data use

"Privacy" as a term has outlived its usefulness in driving a nuanced discussion around what constitutes appropriate use of data by marketers, writes Acxiom's Jerry C. Jones. 

By Jerry C. Jones • March 1, 2018

NBC will use AI to match advertisers with programming

While the volume of TV ads will be reduced, the remaining inventory will be enhanced with new digital features. 

By Erica Sweeney • March 1, 2018

Facebook repudiates claims that Trump campaign paid lower rates for polarizing ads

The president's director of digital operations during the 2016 campaign recently boasted about gaming Facebook's auction-based system to drive down rates, a claim now being disputed by the social media giant. 

By Erica Sweeney • Feb. 28, 2018

Ferrari, Regions Bank lead the way in leveraging 'everyday influencers,' analysis shows

Both online and off, regular consumers who give recommendations and have large social media networks are proving increasingly popular with marketers. 

By Erica Sweeney • Feb. 27, 2018

How data-driven OOH can help retailers rock store openings and special promotions

Peloton's Sarah Hilston offers five lessons learned from the brand's strategy opening three new stores and running a holiday campaign last year. 

By Sarah Hilston • Feb. 26, 2018

Study: Digital, TV drove 10.8% growth in US advertising last month

Despite declining TV viewership overall, destination live events continue to be a rallying point for marketers, with the Academy Awards recently selling out of ad inventory. 

By Erica Sweeney • Feb. 26, 2018

Data gives established brands a leg up on disruptors, study finds

Incumbent companies own 80% of the world's data, which is starting to help them fight back against outside threats like Airbnb and Uber.  

By Erica Sweeney • Feb. 26, 2018

Facebook streamlines and clarifies Ads Manager metrics

The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives. 

By Erica Sweeney • Feb. 23, 2018

75% of consumers find many forms of marketing personalization creepy, new study says

Forty percent of brands admit to being creepy, and it can be a factor that drives off customers. 

By Erica Sweeney • Feb. 21, 2018

Study: How 1-800-Flowers dominated floral brands on Valentine's Day

The company was the top advertiser in its category by text ad volume around the holiday, earning a clickshare rate of 35.32%.

By Erica Sweeney • Feb. 20, 2018

Report: Netflix might cost TV advertisers up to $6B in lost revenue

The average Netflix viewer misses an estimated 35 commercials per day due to streaming on the platform, resulting in up to 2 billion ad views down the drain. 

By Erica Sweeney • Feb. 16, 2018

TV ad space may not recover from current slump, analysts say

Ad sales on the channel dropped 7.8% to $61.8 billion in 2017, the steepest decline in at least the past 20 years outside of a recession.

By Erica Sweeney • Feb. 15, 2018

Measuring digital video effectiveness is a minefield for brands

With so many measurement metrics, marketers must go back to basics and consider content's ability to deliver desired effects, writes LoopMe's CEO Stephen Upstone.

By Stephen Upstone • Feb. 13, 2018

Badgley Mischka debuts interactive runway app for New York Fashion Week

Audiences at the show can share feedback through "like" and "love" buttons, helping the brand decide which styles to bring to market.

By Robert Williams • Feb. 12, 2018

Study: Facebook and Google represent less than 5% of digital revenue for publishers

Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver. 

By Erica Sweeney • Feb. 9, 2018

Snapchat's redesign reverses slump as user growth, ad revenue surge

Engagement with publishers' Stories grew by more than 40% in Q4 for users on the new bifurcated app.

By Natalie Black (Koltun) • Feb. 7, 2018

What real-time biometric measurement reveals about Super Bowl LII's ads

Tide's ads delivered the highest score when measuring the galvanic skin response of 45 football fans watching the game.

By Erica Sweeney • Feb. 7, 2018