Ford eyes big marketing cuts as it drops most sedans from lineup

The automaker increased its cost-cutting goal to $25.5 billion, about half of which is expected to come out of sales and marketing. 

By Erica Sweeney • April 27, 2018

IAB: Brands' original digital video efforts attract wider, more diverse audience

Viewers show a strong affinity for direct-to-consumer disruptors like Away, Birchbox and Bonobos, the trade group found. 

By Erica Sweeney • April 27, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Facebook posts large Q1 ad revenue gains despite data privacy scandal

So far, it appears that advertisers and consumers are sticking with the platform. 

By Erica Sweeney • April 26, 2018

Study: 21% of marketers pull back ad spend due to poor digital measurement

Ninety-five percent of marketing leaders surveyed think digital media reporting must become more reliable. 

By Erica Sweeney • April 26, 2018

Apps and social media platforms lack brand intimacy, study finds

The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM. 

By Erica Sweeney • April 26, 2018

GDPR will help, not hinder, Facebook and Google, competitors say

Both have large-scale, sophisticated solutions to easily obtain user consent, and some report their strict interpretation of the rules will make it harder for smaller companies to compete. 

By Erica Sweeney • April 25, 2018

How marketers can find and convey true brand purpose

Mike Leiser, chief strategy officer and senior partner at Prophet, lays out the questions to consider when looking for meaning beyond offering products and services.

By Mike Leiser • April 24, 2018

Microsoft's MSN sees 201% revenue boost from selling video ads

Microsoft is ramping up video ad sales as marketers demand brand-safe, transparent inventory at scale. 

By Erica Sweeney • April 23, 2018

Autotrader lets shoppers 'Test Drive' refreshed site in digital-heavy campaign

The creative puts viewers on a simulated racetrack illustrating improvements made to the platform and how it uses Kelley Blue Book on each listing. 

By Erica Sweeney • April 23, 2018

Study: Brands with a purpose grow 2x faster than others

Nearly two-thirds of millennials and Gen Zers express a preference for brands that have a point of view and stand for something. 

By Erica Sweeney • April 19, 2018

Nearly half of advertisers suspicious of publishers not using ads.txt, study finds

More than 50% reported the solution for combating online ad fraud makes them more comfortable with programmatic buys.

By Erica Sweeney • April 19, 2018

Google brings AI-powered ad suggestions to AdWords campaigns

Changes going into effect on April 29 could put Google a step closer to monetizing voice as a marketing channel. 

By Peter Adams • April 18, 2018

Time is ripe for Congress to act on data protection legislation, say privacy advocates

The onus now likely falls on federal legislators to spearhead consumer protection laws following Facebook's Cambridge Analytica mishap, experts said during a panel discussion in Washington, D.C.

By Natalie Black (Koltun) • April 18, 2018

Cars.com revs up machine learning to predict how fast vehicles will sell

Initial testing of the "Hot Car" tool led to double-digit increases in conversion and showed strength on mobile, in particular. 

By Erica Sweeney • April 18, 2018

IBM, Salon Media pilot blockchain-based ad transparency product

Salon Media is participating to wrangle more control over publisher inventory, while IBM wants to learn more about balancing the role of advertiser and technology provider. 

By Erica Sweeney • April 18, 2018

How GDPR will affect US brands

Quibit's General Counsel Jack Carvel lays out simple ways to get educated and meet compliance with the looming EU rules — and also the costs of getting them wrong. 

By Jack Carvel • April 17, 2018

Study: Facebook ad revenues grew 62% in Q1 while Snapchat's jumped 234%

The social media giant's ad business appears to be holding up amid fallout surrounding the Cambridge Analytica scandal.

By Erica Sweeney • April 13, 2018

4A's, ad agencies form Advertiser Protection Bureau to take on brand safety

The APB establishes a process for flagging "risky environments" to be investigated by agency-client teams.

By Erica Sweeney • April 11, 2018

Study: Pillsbury, Puma top brands for most 'talkworthy' marketing

Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.

By Erica Sweeney • April 10, 2018

Nike is running on ... computer vision?

The purchase of a computer vision company comes on the heels of Nike's acquisition of a data analytics firm in late March.

By Alex Hickey • April 10, 2018

Facebook suspends more data firms over privacy scandal

AggregateIQ and CubeYou have been cut off while the social network investigates their data-gathering activities.

By Robert Williams • April 9, 2018

Study: 38% of consumers think online ads should be shorter than TV

Amid a surge in experimentation around ad length, new research provides some insight into what consumers want. 

By Erica Sweeney • April 6, 2018

Facebook earns MRC accreditation for ad impressions

The news marks a rare, if small, bright spot for Facebook at the moment, though the metric is less significant than others like viewability.

By Erica Sweeney • April 6, 2018

Google's answer to header bidding arrives

Exchange Bidding launches with new reporting capabilities that intend to give publishers better insights and transparency into ad partners' performance. 

By Erica Sweeney • April 5, 2018

Report: Facebook will require certified consent when targeting ads via email data

An in-development Custom Audiences certification tool will require marketers to guarantee that any email addresses used for targeting were obtained legitimately.

By Erica Sweeney • April 2, 2018