VentureBeat: Olay doubles conversion rates with AI-powered skincare advisor

The Olay Skin Advisor, which launched in 2016, has also reduced the P&G brand's bounce rate for online visitors by one-third.

By Erica Sweeney • July 20, 2018

Amazon more frequently eschewing agencies for direct brand relationships, Digiday reports

Amazon said agencies still play a vital role, while marketers, including HP, are valuing the deeper view into factors beyond advertising such as shipping and logistics. 

By Erica Sweeney • July 20, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Study: Amazon dominated desktop impressions for Prime Day while Walmart led on mobile

The analysis underscores how shoppers often research a purchase on mobile but complete a transaction on desktop. 

By Erica Sweeney • July 19, 2018

Study: Nike, Fanatics beat Amazon in World Cup jersey search marketing

Fubo.tv dominated on the search phrase "Where can I watch the World Cup," hitting a high of 53% and keeping a lead over Hulu for most of the event.

By Erica Sweeney • July 18, 2018

Pepsi's soccer-themed marketing scores despite Coke being World Cup sponsor

An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability. 

By Erica Sweeney • July 17, 2018

Schlage's switch to programmatic TV buying unlocks 3x increase in ROI

The door hardware maker wanted to take a more surgical approach to understanding its audience and drove a 35% lift in e-commerce sales.

By Peter Adams • July 16, 2018

Google ramps up machine learning to automatically optimize search, other ad formats

In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale. 

By Erica Sweeney • July 11, 2018

Forrester snaps up 2 companies to bolster cloud-based CX platform

The deals for FeedbackNow and GlimpzIt will boost CX Cloud's instant feedback from physical and mobile devices. 

By Erica Sweeney • July 11, 2018

Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds

An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon. 

By Erica Sweeney • July 11, 2018

How Toyota sparked a 23% lift in purchase consideration among music festival fans

Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views. 

By Erica Sweeney • July 9, 2018

Study: 49% of smart TV users unclear on how their viewing habits are tracked

Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent. 

By Erica Sweeney • July 9, 2018

World Cup advertisers should pay more attention to female fans, study finds

Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."  

By Erica Sweeney • July 9, 2018

Discover what really matters to consumers to drive new growth

There are different approaches to gaining customer insights that let companies optimize their positioning and put marketing dollars to good use, says McKinsey & Co.'s Thomas Bauer.

By Thomas Bauer • July 9, 2018

Study: What some of Q2's most breakthrough ads shared in common

Ace Metrix tested 1,800 ads and found brands like Verizon, Petsmart and Colorado Tourism came out on top for commanding attention and likeability. 

By Erica Sweeney • July 3, 2018

Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards

Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight.

By Erica Sweeney • July 3, 2018

Study: Digital ad rates hit record highs in May, June

The Ezoic Ad Revenue Index previously only saw record highs on Black Friday, when ad rates are typically at their peak for a given year.

By Erica Sweeney • July 2, 2018

Best Western taps IBM Watson to offer personalized travel planning tips

Consumers can book a room, take virtual 360-degree tours of hotels and learn about the chain's rewards program through new AI-powered ads. 

By Erica Sweeney • July 2, 2018

53% of B2B marketers think AI will boost marketing success, study finds

However, only 21% of those surveyed are "very confident" in meeting their goals using their current marketing data.

By Erica Sweeney • June 29, 2018

IPG acquires Acxiom's data-marketing business

The ad agency holding group confirmed plans for the deal valued at $2.3 billion on Monday.

By Erica Sweeney • Updated July 3, 2018

Study: 3/4 of marketing agencies move to integrate direct, programmatic media buying

While the majority of marketers have started the merge, only 17% have fully unified their operations, according to a new report.

By Erica Sweeney • June 29, 2018

Study: Jeep, Disney, Coca-Cola top list of most patriotic brands

Airbnb, General Electric, Facebook and the NFL, all ranked in the top 50 for Brand Keys' 2017 list, were absent this year. 

By Erica Sweeney • June 28, 2018

How to breathe new life into a marketing organization

Accenture's Laura Gurski details how marketers can tap into the "living marketing" strategies that have helped grow brands like Meliá Hotels and Halo Top.

By Laura Gurski • June 28, 2018

Study: Online and on TV, consumers prefer longer ads to shorter ones

A new survey by Research Intelligencer and Pollfish goes against the grain of some recent industry research around extra-short ads. 

By Erica Sweeney • June 25, 2018

'Jurassic World' crushes summer blockbuster competition in digital ad impressions

The sequel earned about 575 million digital impressions between May 1 and June 20 despite not having the largest number of digital ad occurrences. 

By Erica Sweeney • June 25, 2018

In Cannes, data's uneasy merger with creativity was on display

At the world's largest celebration of advertising creativity, data's growing role had a mixed reception.

By Chantal Tode • June 25, 2018