Data/Analytics: Page 73
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Amazon, Home Depot, Walmart boast top-notch digital experiences
The top three names are by no means new to the industry, but big-box retailers as a group have come a long way in terms of their digital practices.
By Dan O'Shea • Dec. 6, 2017 -
Study: Companies spend more than $20B on third-party audience data, solutions
Omnichannel leads the pack in investment by data type while identity comes in last.
By David Kirkpatrick • Dec. 5, 2017 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Dive Awards
Executive of the Year: Marc Pritchard, P&G
Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.
By Chantal Tode • Dec. 4, 2017 -
Dive Awards
Controversy of the Year: Brand Safety
Some digital marketing practitioners — both legitimate and underground — have played fast and loose with brands' reputations for years. In 2017, the day of reckoning arrived.
By Chantal Tode • Dec. 4, 2017 -
Black Friday Twitter engagements totaled nearly 785M, study says
The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals.
By David Kirkpatrick , Peter Adams • Nov. 28, 2017 -
Dentsu adds Oxyma Group to extend people-based marketing's geographic reach
The deal will see Oxyma merged into Merkle, strengthening the latter's role as a leader in data-driven marketing.
By David Kirkpatrick • Nov. 27, 2017 -
NFL ad revenue performs well despite protest fervor
Inventory totaled $757 million for a 3% year-over-year gain in October, going against industry rumblings that politics are scaring some brands away.
By David Kirkpatrick , Peter Adams • Nov. 27, 2017 -
Study: Holiday advertisers increase spending on digital
A new report brings some early seasonal joy to the beleaguered digital marketing space, with 59% of respondents planning to spend more.
By David Kirkpatrick • Nov. 22, 2017 -
Study: Email marketing strategies must evolve as Black Friday's role shrinks
If driving conversions is the goal, the most promising opportunity isn't necessarily the day after Thanksgiving.
By David Kirkpatrick • Nov. 21, 2017 -
Snickers' algorithm matches discounts to internet 'hanger' levels in real time
The candy brand designed a "Hungerithm" that measures social media sentiment, offering bigger coupons based on how discontent internet users are.
By David Kirkpatrick • Nov. 21, 2017 -
Tech giants dominate BrandZ's first US brand value rankings
Despite the current strengths of American companies, foreign brands like Tencent and domestic startups pose a threat.
By Peter Adams • Nov. 16, 2017 -
Study: Starbucks loses top spot for QSR social conversations
Dunkin' Donuts has also slipped over the past six months, a surprising development as both brands are frequently cited as mobile innovators.
By David Kirkpatrick , Peter Adams • Nov. 16, 2017 -
Gartner: Overall marketing budgets shrink even as digital spending rises
After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year.
By David Kirkpatrick • Nov. 15, 2017 -
Twitter ramps up data business as ad revenue stalls
The embattled company is rolling out a discounted version of its search tweets API, with even cheaper options planned for further down the road.
By David Kirkpatrick , Peter Adams • Nov. 15, 2017 -
Adobe launches 100% programmatic ad campaign
Ads are being bought through real-time bidding across desktop, mobile, social, digital out-of-home, digital audio as well as programmatic, addressable and connected TV ad formats.
By David Kirkpatrick • Nov. 14, 2017 -
Study: Women CMOs are still underrepresented but paid better than male peers
Overall chief marketer compensation is steadily trending upward despite the position's volatility.
By David Kirkpatrick • Nov. 3, 2017 -
Study: Fake news undermines trust in social, digital outlets more than traditional media
Thirty-eight percent of Americans report getting their news from social media, but only 37% recognize the channel as a trustworthy source.
By David Kirkpatrick • Nov. 1, 2017 -
Study: Facebook tops Pinterest, Instagram for last-click social commerce
Nearly half of social media users in the U.S. said they made their most recent purchase from the platform.
By David Kirkpatrick • Oct. 31, 2017 -
Facebook significantly ramps up transparency efforts to cover all ads
A new "View Ads" feature gives users visibility into campaigns run across Facebook's properties, quickly following a similar development from Twitter.
By Natalie Black (Koltun) • Oct. 27, 2017 -
Study: 'Stranger Things' subject lines lift email engagement 74%
Seasonal topics like Halloween and pumpkin spice also deliver a bump in open rates in some countries.
By David Kirkpatrick • Oct. 27, 2017 -
EMarketer: Amazon to hit $1.65B in ad revenue this year
That pace would make it the fifth-largest digital ad platform by revenue in the U.S., ahead of Twitter and Snapchat.
By David Kirkpatrick • Oct. 27, 2017 -
Study: Maybelline leads cosmetics brands in Instagram engagement
ShareIQ found that L'Oreal-owned brand Maybelline has nearly 60 million likes on Instagram — 49x Revlon's count — so far this year.
By David Kirkpatrick • Oct. 26, 2017 -
Technology shows how to win at Cannes Lions, but are the awards worth it?
A study used machine learning and natural language processing to find emotional patterns elicited by campaigns that took home top honors, with some surprising results.
By David Kirkpatrick , Peter Adams • Oct. 26, 2017 -
Study: Use of ad blockers increases 16% in US
The e-commerce industry is feeling the impact of ad blockers as advertisers are unable to get in front of a portion of the growing marketplace.
By Erica Sweeney • Oct. 24, 2017 -
Google Attribution beta expands to hundreds of advertisers
HelloFresh, an early tester, reports a 10% lift in conversions after measuring across search, display and email channels.
By David Kirkpatrick • Oct. 23, 2017
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