AppNexus begins enforcing ads.txt by disabling buying from unauthorized sellers

Enforcement began on Jan. 24, when more than 80% of the top 1,000 domains in the marketplace had adopted ads.txt, a jump from two-thirds in Nov. 2017.

By Erica Sweeney • March 1, 2018

Why marketers must shift the conversation from data privacy to ethical data use

"Privacy" as a term has outlived its usefulness in driving a nuanced discussion around what constitutes appropriate use of data by marketers, writes Acxiom's Jerry C. Jones. 

By Jerry C. Jones • March 1, 2018

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

NBC will use AI to match advertisers with programming

While the volume of TV ads will be reduced, the remaining inventory will be enhanced with new digital features. 

By Erica Sweeney • March 1, 2018

Facebook repudiates claims that Trump campaign paid lower rates for polarizing ads

The president's director of digital operations during the 2016 campaign recently boasted about gaming Facebook's auction-based system to drive down rates, a claim now being disputed by the social media giant. 

By Erica Sweeney • Feb. 28, 2018

Ferrari, Regions Bank lead the way in leveraging 'everyday influencers,' analysis shows

Both online and off, regular consumers who give recommendations and have large social media networks are proving increasingly popular with marketers. 

By Erica Sweeney • Feb. 27, 2018

How data-driven OOH can help retailers rock store openings and special promotions

Peloton's Sarah Hilston offers five lessons learned from the brand's strategy opening three new stores and running a holiday campaign last year. 

By Sarah Hilston • Feb. 26, 2018

Study: Digital, TV drove 10.8% growth in US advertising last month

Despite declining TV viewership overall, destination live events continue to be a rallying point for marketers, with the Academy Awards recently selling out of ad inventory. 

By Erica Sweeney • Feb. 26, 2018

Data gives established brands a leg up on disruptors, study finds

Incumbent companies own 80% of the world's data, which is starting to help them fight back against outside threats like Airbnb and Uber.  

By Erica Sweeney • Feb. 26, 2018

Facebook streamlines and clarifies Ads Manager metrics

The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives. 

By Erica Sweeney • Feb. 23, 2018

75% of consumers find many forms of marketing personalization creepy, new study says

Forty percent of brands admit to being creepy, and it can be a factor that drives off customers. 

By Erica Sweeney • Feb. 21, 2018

Study: How 1-800-Flowers dominated floral brands on Valentine's Day

The company was the top advertiser in its category by text ad volume around the holiday, earning a clickshare rate of 35.32%.

By Erica Sweeney • Feb. 20, 2018

Report: Netflix might cost TV advertisers up to $6B in lost revenue

The average Netflix viewer misses an estimated 35 commercials per day due to streaming on the platform, resulting in up to 2 billion ad views down the drain. 

By Erica Sweeney • Feb. 16, 2018

TV ad space may not recover from current slump, analysts say

Ad sales on the channel dropped 7.8% to $61.8 billion in 2017, the steepest decline in at least the past 20 years outside of a recession.

By Erica Sweeney • Feb. 15, 2018

Measuring digital video effectiveness is a minefield for brands

With so many measurement metrics, marketers must go back to basics and consider content's ability to deliver desired effects, writes LoopMe's CEO Stephen Upstone.

By Stephen Upstone • Feb. 13, 2018

Badgley Mischka debuts interactive runway app for New York Fashion Week

Audiences at the show can share feedback through "like" and "love" buttons, helping the brand decide which styles to bring to market.

By Robert Williams • Feb. 12, 2018

Study: Facebook and Google represent less than 5% of digital revenue for publishers

Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver. 

By Erica Sweeney • Feb. 9, 2018

Snapchat's redesign reverses slump as user growth, ad revenue surge

Engagement with publishers' Stories grew by more than 40% in Q4 for users on the new bifurcated app.

By Natalie Black (Koltun) • Feb. 7, 2018

What real-time biometric measurement reveals about Super Bowl LII's ads

Tide's ads delivered the highest score when measuring the galvanic skin response of 45 football fans watching the game.

By Erica Sweeney • Feb. 7, 2018

Before marketers jump on the Big Data bandwagon, are they missing out on small insights?

Marketing data and Big Data are often conflated, or the distinction between them is greatly misunderstood, writes Wire Stone's chief strategy officer Neil Michel.

By Neil Michel • Feb. 7, 2018

The final score: Meet the advertising winners and losers from Super Bowl LII

Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018

By the numbers: A look at Super Bowl LII marketing data

It is looking like this year's game could have the second highest ad revenue in history after 2017.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018

Albertsons builds transactional data marketing platform for bigger role in digital grocery

The new suite of services enables CPGs to target shoppers based on their purchases and reach them across Albertsons, Quotient and major digital publishers.

By Erica Sweeney • Jan. 30, 2018

P&G, L'Oreal help launch insights-driven consortium

The new group will provide thought leadership to help marketers discover new ways of conducting market research that make customer insights more accessible.

By Erica Sweeney • Jan. 23, 2018

Just 4% of brands are marketing 'geniuses'

However, even some of the brands with good scores — like Macy's and Nordstrom — are facing strong headwinds in other areas.

By Daphne Howland • Jan. 17, 2018

Study: Majority of marketers miss the mark with multichannel efforts

Data from Kantar Millward Brown highlight a disconnect between what marketers think they're delivering and actual consumer perceptions of those experiences. 

By Erica Sweeney • Jan. 17, 2018