Mellow Mushroom centralizes customer feedback for better experiences

The pizza chain's online portal collects and analyzes 14,000 pieces of customer input monthly from a variety of sources.

By David Kirkpatrick • Aug. 15, 2017

Google's Universal App Campaigns will soon replace all AdWords app install ads

Leveraging machine learning, Universal App Campaigns analyze signal combinations in real-time to drive higher conversions.

By David Kirkpatrick • Aug. 15, 2017

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

The art of the customer interview

To understand demand and grow your business, learn to take cues from your customers, write Linda Deeken and Chris Fosdick of The Cambridge Group.

By Linda Deeken and Chris Fosdick • Aug. 15, 2017

Report: Facebook tests targeting ads based on in-store visits

The new offering could help retailers reach omnichannel shoppers heading into the crucial holiday season. 

By David Kirkpatrick • Aug. 14, 2017

IBM: 61% of CMOs, sales leaders say cognitive computing will disrupt their field

Only 24% of those surveyed report having a strategy in place to implement the next-generation technology.

By David Kirkpatrick • Aug. 9, 2017

ANA: Non-transparent ad production bidding is widespread and costly for advertisers

A new study reveals agencies commonly control the bidding process for production services while also competing for the business.

By Chantal Tode • Aug. 9, 2017

LinkedIn expands marketing program, with eye on targeting, measurement

Three new categories and a slew of tech partners are being added to help marketers boost their ROI, which was cited as a major business challenge. 

By David Kirkpatrick • Aug. 8, 2017

Verizon launches digital-only experiential rewards program

Verizon Up's features are based on customer feedback, with rewards centered around value and experiences.

By David Kirkpatrick • Aug. 8, 2017

There's more to transparency than meets the eye

Simple, monolithic solutions to widespread industry problems are rarely the best ones, writes Collective CEO Kerry Bianchi. 

By Kerry Bianchi • Aug. 8, 2017

Facebook: Ads that enforce gender positivity, not stereotypes, drive results

Brands promoting gender-positive messaging gained 8% to 10% more affinity from U.S. consumers, according to internal data analysis from the social giant.

By David Kirkpatrick • Aug. 7, 2017

Does this come in men's? The e-commerce gender gap

While 80% of e-commerce experiences are inherently gender neutral, a tailored approach is important for the other 20%, according to Critical Mass' Shey Cobley and Kristel Cornell. 

By Shey Cobley and Kristel Cornell • Aug. 3, 2017

Balancing art and science in online merchandising

Automation technology can offer valuable support, but real people will always be needed to craft inspiring product narratives, writes Trevor Legwinski of SearchSpring.

By Trevor Legwinski • Aug. 2, 2017

Study: Video ad viewability and completion rates up 20%

While mobile is increasingly critical to marketer's strategies here, desktop video ads actually outperformed mobile in clickthrough rates. 

By David Kirkpatrick • July 28, 2017

Are we taming the programmatic Wild West? Yes, but much is still missing

Programmatic advertising is slowly starting to make important progress in the area of measurement, but the adtech space still needs to grow up, writes Survata's Chris Kelly.

By Chris Kelly • July 27, 2017

Instagram influencers game its algorithm with collaborative pods

When influencers team up in a pod, engagement numbers are artificially improved causing the platform's algorithm to display their content to more users.

By David Kirkpatrick , Natalie Black (Koltun) • July 27, 2017

Report: MRC may significantly toughen viewability standard

The Media Rating Council viewability standard for digital display requires at least half of an ad be in view, but that may change to 100%.

By David Kirkpatrick • July 25, 2017

5 Ways to Use Social Media Data for Business Insights

Social media analysis can fuel fast, data-driven strategy decisions about your audience to keep your brand one step ahead of the competition.  

July 18, 2017

Study: How Trump appeals to his supporters as a marketer

An analysis of 98 of the president's speeches and remarks in office found rhetoric that leans heavily on emotionally-charged language.

By David Kirkpatrick • July 17, 2017

Accenture acquires digital optimization firm Clearhead

The deal points to how important regular experimentation and testing have become for marketing. 

By David Kirkpatrick • July 14, 2017

Pandora, Foursquare partner for offline attribution

Subway and Mohegan Sun casino are testing if the music platform's ad mix actually drives foot traffic.

By David Kirkpatrick • July 14, 2017

Finish Line sees 49x sales lift with broad Facebook audience targeting

A campaign from the retailer used the platform's new targeting option for dynamic ads to achieve impressive sales results, along with a 9.5x return-on-ad-spend.

By David Kirkpatrick • July 13, 2017

Walmart leans on machine learning across all channels

The technology has become a key tool for Walmart, perhaps to a surprising degree for a brick-and-mortar giant, as it looks to improve customer experiences.

By Dan O'Shea • July 11, 2017

Study: Native ads are soaring as programmatic suffers

New MediaRadar research found the number of native ad buyers increased 74% over the last year, while programmatic was down in Q1. 

By David Kirkpatrick • July 11, 2017

Automating the mixed-media model improves accountability

As marketing budgets have soared, so has the need for accountability — something that comes as no surprise for direct response marketers, writes Hawthorne CEO Jessica Hawthorne-Castro.

By Jessica Hawthorne-Castro • July 11, 2017

IBM names CMO for Watson division

Michael Mendenhall assumed the chief marketer title for the artificial intelligence brand as competition in the space heats up. 

By David Kirkpatrick • July 10, 2017