Gartner L2: As Amazon ad budgets grow, leading brands use more nuanced strategies

The analysis of efforts by Levi's and others reveals several best practices while new data from Marin Software says 62% of marketers aren't advertising on the platform.

By Erica Sweeney • Sept. 13, 2018

Publicis's Blue 449 tops media agencies for performance in H1, study says

COMvergence found that media account retentions continued to decline overall, however, with just five accounts retained out of the 66 assessed in the year's first half. 

By Erica Sweeney • Sept. 12, 2018

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Traditional brands manage loyalty gains through focus on emotional connections, study says

While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.

By Erica Sweeney • Sept. 12, 2018

Recode: Amazon saturates search, product pages with ads, and brands are buying in

The move helps both big marketers hold their leads — Kellogg has a heavy presence when searching "cereal," for example — and newer companies increase visibility.

By Erica Sweeney • Sept. 12, 2018

Young brands beat Sears, J.C. Penney on back-to-school search terms, analysis finds

Target and Office Depot also gained market share by bidding on brand-specific search terms of competitors like Staples and Walmart. 

By Erica Sweeney • Sept. 11, 2018

Facebook tunes up ads with enhanced tracking, more transparent placement

The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement. 

By Erica Sweeney • Sept. 11, 2018

Lamps Plus cuts bounce rates by 22% with personalized landing pages

Working with vendor Certona, the brand was able to improve performance with popular channels like Google's product listing advertisements. 

By Erica Sweeney • Sept. 10, 2018

Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary

Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected following an early explosion of interest.

By Peter Adams • Sept. 10, 2018

Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign

A separate survey found that, despite the ad's vocal critics on social media, just 13% of consumers said they were less likely to purchase from the brand. 

By Erica Sweeney • Sept. 10, 2018

Study: Majority of teens consider a brand's ethics when making purchasing decisions

Lush, The Body Shop and Fairtrade have seen increased support for their ethics practices, while Starbucks, MAC and Primark have declined. 

By Erica Sweeney • Sept. 7, 2018

Study: Amazon, Ikea splurged on early back-to-school ads

Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV.

By Erica Sweeney • Sept. 6, 2018

Marketers prepped for GDPR see improved consumer trust and engagement, study finds

"Laggards," or those without a plan, view the rules as other teams' problems, and are potentially being hindered by their lack of understanding of GDPR.

Sept. 5, 2018

Hispanic consumers over-index on cause-related purchases, Nielsen finds

The demo also spends more time on social media and is more likely to search for products online and use online reviews compared to non-Hispanic whites. 

By Erica Sweeney • Sept. 4, 2018

Amazon unveils attribution tool while Kellogg's tests new video ad placement

With the crucial holiday season approaching, Amazon is expanding its ad inventory and adding a tool that competes with what Google already offers.

By Erica Sweeney • Sept. 4, 2018

Pernod Ricard ups Amazon ad spend in UK as platform delivers results

The marketer said sales on Amazon grew more than 100% over the past year and that it now grabs a 10% market share for spirits makers on the site.

By Erica Sweeney • Sept. 4, 2018

Facebook compares video consumption habits across its services to help advertisers

In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.

By Erica Sweeney • Aug. 31, 2018

Just 20% of travel planning searches happen exclusively on mobile, survey finds

Around half of respondents used desktops, while 26% used mobile and desktop equally, with paid search campaigns being particularly effective.

By Erica Sweeney • Aug. 31, 2018

McDonald's sees daily app usage jump 20%-40%

The gains follow comments made just a few months ago by CEO Steve Easterbrook indicating customer adoption of the app was "pretty low."

By Robert Williams • Aug. 29, 2018

WSJ: Yahoo sticks with scanning email to help target ads

The practice has been deemed off-limits by many in the U.S. tech industry. 

By Erica Sweeney • Aug. 29, 2018

EMarketer: Facebook tops social media usage for all age groups — except teens

Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022.

By Erica Sweeney • Aug. 29, 2018

Gen Zers drop destination retail, auto brands from the conversation, study finds

Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability. 

By Erica Sweeney • Aug. 29, 2018

Google tests 'ad strength' with new metric gauging campaign effectiveness

The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features. 

By Erica Sweeney • Aug. 28, 2018

Big Tobacco used social influencers to target young people, investigation finds

Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times.

By Erica Sweeney • Aug. 28, 2018

Study: In-house agencies multiply, setting up shop at 64% of advertisers

The number has increased from 42% a decade ago as brands try to address concerns like control and effectiveness. 

By Erica Sweeney • Aug. 28, 2018

Survey shows digital-native Gen Z prefers in-person interaction with brands

Most members of the generation own smartphones and laptops, but also often opt to make purchases on desktop. 

By Erica Sweeney • Aug. 23, 2018