Data/Analytics: Page 64
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Analysis: Gucci, Louis Vuitton rated 'genius' digital performers among luxury fashion brands
While the category lags when it comes to omnichannel functionalities, its adoption of social commerce on apps like Instagram is exploding.
By Erica Sweeney • Oct. 2, 2018 -
IBM's interactive AI ads reach more sites, brands
Watson Ads, previously only available on The Weather Channel app and weather.com, can now be deployed on any digital site, with Lego and Behr Paint among the first adopters.
By Erica Sweeney • Oct. 2, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
New Data Transparency Label looks like nutrition information panel
Marketing companies are invited to test and comment on the beta version of a new audience segment data standard from ANA, IAB and other industry groups.
By Erica Sweeney • Oct. 1, 2018 -
YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone
New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.
By Robert Williams • Oct. 1, 2018 -
Report: Accenture Interactive's revenue jumps 20%
Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months.
By Erica Sweeney • Oct. 1, 2018 -
Facebook's new in-stream video ad solutions target most engaged viewers
Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.
By Erica Sweeney • Sept. 28, 2018 -
Google secures new MRC accreditations, updates progress on brand safety and reach measurement
YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions.
By Peter Adams , Erica Sweeney • Sept. 27, 2018 -
Survey: 80% of shoppers plan to spend at least as much as last year on holidays
Mobile is likely to dominate the 2018 holiday retail season, as consumers spend more time on devices than watching TV.
By Erica Sweeney • Sept. 25, 2018 -
Forbes intros 'CMO Next' list to spotlight chief marketers who are redefining the role
Companies as diverse as Wayfair, Boxed and Levi's are included on the inaugural list, which is drawn from qualitative research and editorial analysis.
By Erica Sweeney • Sept. 25, 2018 -
AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium
The firm was a founding member of the consortium, which looks to help advertisers reduce their reliance on Facebook and Google.
By Peter Adams , Erica Sweeney • Sept. 24, 2018 -
OTT ad spending will leap 40% to $2B in 2018, Magna finds
National linear TV ad spend is also projected to grow 1% thanks to loyalty from categories like pharma and food and beverage.
By Erica Sweeney • Sept. 24, 2018 -
Facebook ad spending rebounds but ROI drops significantly, analysis finds
Due to the Cambridge Analytica scandal and ensuing campaign addressing the controversy, consumers may be growing more suspicious of Facebook advertisers.
By Erica Sweeney • Sept. 21, 2018 -
US ad spend jumped 5.8% in Q2 and is on pace for a record year, forecast says
The U.S. ad market is projected to exceed $200 billion for the first time in 2018 and expand 6.9% from 2017.
By Erica Sweeney • Sept. 21, 2018 -
Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'
By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar.
By Naomi Eide • Sept. 20, 2018 -
Pinterest opens influencer API to third-party platforms
Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.
By Erica Sweeney • Sept. 19, 2018 -
Amazon leaps ahead to become No. 3 digital ad platform, eMarketer says
The e-commerce giant is now forecast to generate $4.61 billion in U.S. ad revenue this year, up from March's projection of $2.89 billion and surpassing Microsoft and Oath for the first time.
By Erica Sweeney • Sept. 19, 2018 -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
By Erica Sweeney • Sept. 14, 2018 -
Retrieved from Nike on July 12, 2018
76% of voters age 18-34 support Nike's Kaepernick ad, study finds
A separate analysis found that Nike spent about $4 million on TV ads for the campaign, but generated $7.6 million in earned media value.
By Erica Sweeney • Sept. 14, 2018 -
Google rolls out video for Showcase ads, shoppable images ahead of holidays
The new features aim to help marketers expand their reach during the holiday shopping season, when 61% of consumers say they're open to buying from new retailers.
By Erica Sweeney • Sept. 13, 2018 -
97% of consumers expect brands to use technology responsibly, but focus on innovation, study says
The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.
By Erica Sweeney • Sept. 13, 2018 -
Gartner L2: As Amazon ad budgets grow, leading brands use more nuanced strategies
The analysis of efforts by Levi's and others reveals several best practices while new data from Marin Software says 62% of marketers aren't advertising on the platform.
By Erica Sweeney • Sept. 13, 2018 -
Publicis's Blue 449 tops media agencies for performance in H1, study says
COMvergence found that media account retentions continued to decline overall, however, with just five accounts retained out of the 66 assessed in the year's first half.
By Erica Sweeney • Sept. 12, 2018 -
Traditional brands manage loyalty gains through focus on emotional connections, study says
While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.
By Erica Sweeney • Sept. 12, 2018 -
Recode: Amazon saturates search, product pages with ads, and brands are buying in
The move helps both big marketers hold their leads — Kellogg has a heavy presence when searching "cereal," for example — and newer companies increase visibility.
By Erica Sweeney • Sept. 12, 2018 -
Young brands beat Sears, J.C. Penney on back-to-school search terms, analysis finds
Target and Office Depot also gained market share by bidding on brand-specific search terms of competitors like Staples and Walmart.
By Erica Sweeney • Sept. 11, 2018
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