Data/Analytics: Page 64
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Study: 62% of US consumers say advertisers are becoming better communicators
Kantar Media's 2018 Dimension report also found that 19% of those age 35-44 generally like advertising.
By Erica Sweeney • Aug. 8, 2018 -
Subway partners with Tastemade on food innovation initiative
The brand looks to tap into the publisher's creator network in order to create menus that are more modern and relevant to local communities.
By Erica Sweeney • Aug. 8, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Only about 1/3 of businesses report full compliance with GDPR rules, study finds
By the end of 2018, 32.7% hope to be compliant but 11.7% are still taking a "wait and see" approach.
By Erica Sweeney • Aug. 8, 2018 -
Digiday: Amazon to consolidate disparate ad businesses into single platform
Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates.
By Erica Sweeney • Aug. 7, 2018 -
Analysis: Under Armour and The Rock win title for strongest celebrity ambassadorship
An analysis of fashion and retail marketers by Spotted examined audience perception, brand match and risk assessment.
By Erica Sweeney • Aug. 6, 2018 -
Study: Millennials drive buzz around Shark Week's 30th anniversary
New data shows the Discovery Channel generated the highest level of excitement in several years following the annual programming event.
By Erica Sweeney • Aug. 6, 2018 -
Study: Amazon led Q1 programmatic ad spend with a 10% share
Three-quarters of tracked brands placed digital ads programmatically in Q1, while 42% placed native ads programmatically — a 10% increase year-over-year.
By Erica Sweeney • Aug. 2, 2018 -
P&G increased working media spend by 4% in recent quarter
While the company has been reducing its media supply chain costs, including through agency cutbacks, it continues to support its brands.
By Erica Sweeney • Aug. 1, 2018 -
How Untuckit fine-tuned its TV advertising and cut cost-per-response by 30%
The men's apparel company collapsed its bounce rate and lifted sales using TVSquared's analytics and optimization platform.
By Chris Kelly • Aug. 1, 2018 -
Study: Facebook drops off list of most innovative tech brands
Results from a new consumer survey place Amazon, Apple and Google at the top.
By Erica Sweeney • July 31, 2018 -
YouTube tweaks Premium subscription with more free, ad-supported content
While most Premium content can be streamed ad-free, YouTube is opening its paywall slightly to attract more subscribers and potentially more brands.
By Erica Sweeney • July 31, 2018 -
Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter
Brand narratives featuring trendier digital elements or cause marketing helped bolster some of the stronger performers.
By Erica Sweeney • July 30, 2018 -
Deep Dive
What media agency woes say about marketers' shifting priorities
Analysts speculate 2018 could mirror the notorious "Mediapalooza" that rattled the ad world several years ago and put an estimated $26 billion in spending up for grabs. But there could be key differences this time.
By Peter Adams • July 30, 2018 -
Amazon posts second $2B quarter for ad sales as explosive growth continues
The company is on pace to beat forecasts for how much advertising it will sell this year.
By Chantal Tode • July 27, 2018 -
AB InBev shuffles marketing leadership as Q2 feels pinch from World Cup push
Pedro Earp is replacing Miguel Patricio as CMO as the brewing giant continues to struggle with declining market share for core brands like Budweiser.
By Emma Liem Beckett • July 27, 2018 -
Opt-in video a potential remedy for ad fatigue, study finds
Roughly two-thirds of respondents said ads they see are not relevant to them, and 85% have used an ad blocker or are open to the idea.
By Erica Sweeney • July 26, 2018 -
IPG posts strong Q2 performance, advances growth targets
An outlier in what's otherwise been a tough earnings season for the ad holding giants, the company was bolstered by the healthcare sector.
By Erica Sweeney • July 25, 2018 -
Insurance brands slash low-quality ad impressions by 34% with direct purchasing
An analysis of 49 marketers' digital strategies found roughly one-third of ad impressions between March 2016 and March 2018 ran on low-quality sites.
By Erica Sweeney • July 24, 2018 -
Analysis: MLB All-Star Game scores revenue home run, despite record low ratings
The event brought in $44.8 million — more than any other professional sports league exhibition game over the past year.
By Erica Sweeney • July 24, 2018 -
Intel, NYT pilot SimpleReach's video measurement platform to standardize engagement metrics
The solution collects video data from across platforms, including websites, mobile, social and OTT, to simplify campaign measurement and targeting.
By Erica Sweeney • July 23, 2018 -
96% of marketers put 'quality of followers' at the top of influencer checklists, study finds
A World Federation of Advertisers survey revealed that 71% of multinational brands believe disclosure is a vital part of the selection process.
By Erica Sweeney • July 23, 2018 -
WSJ: Facebook suspends Crimson Hexagon over possible data privacy violations
The analytics firm, which has worked with major brands including Adidas and Walmart, appears to have received private data from Instagram in 2016.
By Erica Sweeney • July 23, 2018 -
Demographics still lead for marketers' data investments, study finds
A Lotame analysis shows marketers are continuing to focus on factors like age and gender, despite the industry's growing push for quality and granularity.
By Erica Sweeney • July 20, 2018 -
VentureBeat: Olay doubles conversion rates with AI-powered skincare advisor
The Olay Skin Advisor, which launched in 2016, has also reduced the P&G brand's bounce rate for online visitors by one-third.
By Erica Sweeney • July 20, 2018 -
Amazon more frequently eschewing agencies for direct brand relationships, Digiday reports
Amazon said agencies still play a vital role, while marketers, including HP, are valuing the deeper view into factors beyond advertising such as shipping and logistics.
By Erica Sweeney • July 20, 2018
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