53% of consumers believe brands can do more to solve social problems than governments

Almost two-thirds of respondents surveyed by Edelman now purchase from — or boycott — brands due to their stance on a social or political issue. 

By Erica Sweeney • Oct. 5, 2018

Dawn, Chick-Fil-A Q3 ads achieve 'rare' levels of emotional connection, analysis finds

The most powerful, inspiring and funniest ads in Q3 evoked unusually strong responses from viewers, but overall, ads rarely reached such heights. 

By Erica Sweeney • Oct. 4, 2018

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Google boosts AI customer service offerings with acquisition of startup Onward

Onward's services, which can be used with Salesforce, Shopify and Hubspot, include an AI-powered chatbot that provides tailored answers and product recommendations.

By Erica Sweeney • Oct. 3, 2018

Accenture: 'CMO Collaborators' bring companies together, drive CX

Research shows that 95% of collaboration leaders think their customer experience surpasses competitors, compared to 68% of traditional marketers.

By Erica Sweeney • Oct. 3, 2018

Lowe's will test sharing transactional data with Pinterest

Executives said the goal is to better map the customer journey and deliver more relevant content.

By Natalie Black (Koltun) • Oct. 2, 2018

IBM's interactive AI ads reach more sites, brands

Watson Ads, previously only available on The Weather Channel app and weather.com, can now be deployed on any digital site, with Lego and Behr Paint among the first adopters. 

By Erica Sweeney • Oct. 2, 2018

Analysis: Gucci, Louis Vuitton rated 'genius' digital performers among luxury fashion brands

While the category lags when it comes to omnichannel functionalities, its adoption of social commerce on apps like Instagram is exploding. 

By Erica Sweeney • Oct. 2, 2018

New Data Transparency Label looks like nutrition information panel

Marketing companies are invited to test and comment on the beta version of a new audience segment data standard from ANA, IAB and other industry groups.

By Erica Sweeney • Oct. 1, 2018

YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone

New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.

By Robert Williams • Oct. 1, 2018

Report: Accenture Interactive's revenue jumps 20%

Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months.

By Erica Sweeney • Oct. 1, 2018

Facebook's new in-stream video ad solutions target most engaged viewers

Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.

By Erica Sweeney • Sept. 28, 2018

Google secures new MRC accreditations, updates progress on brand safety and reach measurement

YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions. 

By Peter Adams , Erica Sweeney • Sept. 27, 2018

Survey: 80% of shoppers plan to spend at least as much as last year on holidays

Mobile is likely to dominate the 2018 holiday retail season, as consumers spend more time on devices than watching TV. 

By Erica Sweeney • Sept. 25, 2018

Forbes intros 'CMO Next' list to spotlight chief marketers who are redefining the role

Companies as diverse as Wayfair, Boxed and Levi's are included on the inaugural list, which is drawn from qualitative research and editorial analysis. 

By Erica Sweeney • Sept. 25, 2018

AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium

The firm was a founding member of the consortium, which looks to help advertisers reduce their reliance on Facebook and Google.

By Peter Adams , Erica Sweeney • Sept. 24, 2018

OTT ad spending will leap 40% to $2B in 2018, Magna finds

National linear TV ad spend is also projected to grow 1% thanks to loyalty from categories like pharma and food and beverage. 

By Erica Sweeney • Sept. 24, 2018

Facebook ad spending rebounds but ROI drops significantly, analysis finds

Due to the Cambridge Analytica scandal and ensuing campaign addressing the controversy, consumers may be growing more suspicious of Facebook advertisers.

By Erica Sweeney • Sept. 21, 2018

US ad spend jumped 5.8% in Q2 and is on pace for a record year, forecast says

The U.S. ad market is projected to exceed $200 billion for the first time in 2018 and expand 6.9% from 2017.

By Erica Sweeney • Sept. 21, 2018

Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'

By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar.

By Naomi Eide • Sept. 20, 2018

Pinterest opens influencer API to third-party platforms

Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.

By Erica Sweeney • Sept. 19, 2018

Amazon leaps ahead to become No. 3 digital ad platform, eMarketer says

The e-commerce giant is now forecast to generate $4.61 billion in U.S. ad revenue this year, up from March's projection of $2.89 billion and surpassing Microsoft and Oath for the first time. 

By Erica Sweeney • Sept. 19, 2018

Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives

Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.

By Erica Sweeney • Sept. 14, 2018

76% of voters age 18-34 support Nike's Kaepernick ad, study finds

A separate analysis found that Nike spent about $4 million on TV ads for the campaign, but generated $7.6 million in earned media value. 

By Erica Sweeney • Sept. 14, 2018

Google rolls out video for Showcase ads, shoppable images ahead of holidays

The new features aim to help marketers expand their reach during the holiday shopping season, when 61% of consumers say they're open to buying from new retailers.

By Erica Sweeney • Sept. 13, 2018

97% of consumers expect brands to use technology responsibly, but focus on innovation, study says

The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.

By Erica Sweeney • Sept. 13, 2018