Data/Analytics: Page 62
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Survey: 80% of shoppers plan to spend at least as much as last year on holidays
Mobile is likely to dominate the 2018 holiday retail season, as consumers spend more time on devices than watching TV.
By Erica Sweeney • Sept. 25, 2018 -
Forbes intros 'CMO Next' list to spotlight chief marketers who are redefining the role
Companies as diverse as Wayfair, Boxed and Levi's are included on the inaugural list, which is drawn from qualitative research and editorial analysis.
By Erica Sweeney • Sept. 25, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
AT&T withdraws freshly acquired AppNexus from Advertising ID Consortium
The firm was a founding member of the consortium, which looks to help advertisers reduce their reliance on Facebook and Google.
By Peter Adams , Erica Sweeney • Sept. 24, 2018 -
OTT ad spending will leap 40% to $2B in 2018, Magna finds
National linear TV ad spend is also projected to grow 1% thanks to loyalty from categories like pharma and food and beverage.
By Erica Sweeney • Sept. 24, 2018 -
Facebook ad spending rebounds but ROI drops significantly, analysis finds
Due to the Cambridge Analytica scandal and ensuing campaign addressing the controversy, consumers may be growing more suspicious of Facebook advertisers.
By Erica Sweeney • Sept. 21, 2018 -
US ad spend jumped 5.8% in Q2 and is on pace for a record year, forecast says
The U.S. ad market is projected to exceed $200 billion for the first time in 2018 and expand 6.9% from 2017.
By Erica Sweeney • Sept. 21, 2018 -
Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'
By integrating AI into mobile and email efforts, the restaurant chain could differentiate customers and personalize experiences at the bar.
By Naomi Eide • Sept. 20, 2018 -
Pinterest opens influencer API to third-party platforms
Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.
By Erica Sweeney • Sept. 19, 2018 -
Amazon leaps ahead to become No. 3 digital ad platform, eMarketer says
The e-commerce giant is now forecast to generate $4.61 billion in U.S. ad revenue this year, up from March's projection of $2.89 billion and surpassing Microsoft and Oath for the first time.
By Erica Sweeney • Sept. 19, 2018 -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
By Erica Sweeney • Sept. 14, 2018 -
76% of voters age 18-34 support Nike's Kaepernick ad, study finds
A separate analysis found that Nike spent about $4 million on TV ads for the campaign, but generated $7.6 million in earned media value.
By Erica Sweeney • Sept. 14, 2018 -
Google rolls out video for Showcase ads, shoppable images ahead of holidays
The new features aim to help marketers expand their reach during the holiday shopping season, when 61% of consumers say they're open to buying from new retailers.
By Erica Sweeney • Sept. 13, 2018 -
97% of consumers expect brands to use technology responsibly, but focus on innovation, study says
The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.
By Erica Sweeney • Sept. 13, 2018 -
Gartner L2: As Amazon ad budgets grow, leading brands use more nuanced strategies
The analysis of efforts by Levi's and others reveals several best practices while new data from Marin Software says 62% of marketers aren't advertising on the platform.
By Erica Sweeney • Sept. 13, 2018 -
Publicis's Blue 449 tops media agencies for performance in H1, study says
COMvergence found that media account retentions continued to decline overall, however, with just five accounts retained out of the 66 assessed in the year's first half.
By Erica Sweeney • Sept. 12, 2018 -
Traditional brands manage loyalty gains through focus on emotional connections, study says
While digital brands still top the Brand Keys Loyalty Leaders list, non-digital brands moved up an average of 11 positions.
By Erica Sweeney • Sept. 12, 2018 -
Recode: Amazon saturates search, product pages with ads, and brands are buying in
The move helps both big marketers hold their leads — Kellogg has a heavy presence when searching "cereal," for example — and newer companies increase visibility.
By Erica Sweeney • Sept. 12, 2018 -
Young brands beat Sears, J.C. Penney on back-to-school search terms, analysis finds
Target and Office Depot also gained market share by bidding on brand-specific search terms of competitors like Staples and Walmart.
By Erica Sweeney • Sept. 11, 2018 -
Facebook tunes up ads with enhanced tracking, more transparent placement
The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement.
By Erica Sweeney • Sept. 11, 2018 -
Lamps Plus cuts bounce rates by 22% with personalized landing pages
Working with vendor Certona, the brand was able to improve performance with popular channels like Google's product listing advertisements.
By Erica Sweeney • Sept. 10, 2018 -
Deep Dive
Blockchain's ascendance in marketing hits hurdles — but the delay could be temporary
Big names, including Unilever and AB InBev, are dabbling with the distributed ledger technology. But the year has been in some ways quieter than many might have expected following an early explosion of interest.
By Peter Adams • Sept. 10, 2018 -
Analysis: Nike scores 31% sales spike following launch of Kaepernick campaign
A separate survey found that, despite the ad's vocal critics on social media, just 13% of consumers said they were less likely to purchase from the brand.
By Erica Sweeney • Sept. 10, 2018 -
Study: Majority of teens consider a brand's ethics when making purchasing decisions
Lush, The Body Shop and Fairtrade have seen increased support for their ethics practices, while Starbucks, MAC and Primark have declined.
By Erica Sweeney • Sept. 7, 2018 -
Study: Amazon, Ikea splurged on early back-to-school ads
Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV.
By Erica Sweeney • Sept. 6, 2018 -
Marketers prepped for GDPR see improved consumer trust and engagement, study finds
"Laggards," or those without a plan, view the rules as other teams' problems, and are potentially being hindered by their lack of understanding of GDPR.
Sept. 5, 2018
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