Study: 85% of millennials have purchased a product after watching a video

Video was the most memorable form of content for 21% of consumers and 29% of millennials. 

By Erica Sweeney • Nov. 7, 2018

Tug-of-war: How disruptors fight to balance brand and performance marketing

As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts. 

By Peter Adams • Nov. 7, 2018

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Facebook properties saw content consumption slide 7% in September, analysis finds

While Facebook's core platform has gained more users, they're using the site less, leading to an estimated 20% decline in content consumption per person.

By Erica Sweeney • Nov. 7, 2018

Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says

The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July.

By Erica Sweeney • Nov. 6, 2018

Forrester: CMOs will use societal controversy to spark consumer energy in 2019

Marketing heads will also be more proactive in championing customer data privacy and using it to differentiate their brands, according to a list of predictions from the research firm. 

By Erica Sweeney • Nov. 6, 2018

Auto brands lead in adoption of interactive, mobile video ads, study finds

As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts. 

By Erica Sweeney • Nov. 5, 2018

NFL blitz: the many players disrupting football advertising in 2018

A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.

By Peter Adams • Nov. 5, 2018

Hilton's new campaign with Anna Kendrick proves a hit with millennials

A YouGov analysis found the number of younger adults who said they would consider booking with the brand has jumped to 33% following its rollout.

By Erica Sweeney • Nov. 1, 2018

AdExchanger: Amazon tests retargeting ads based on search data

The new marketing service marks the first time Amazon search data would be used off of the platform.

By Erica Sweeney • Oct. 30, 2018

Report: J.M. Smucker debuts new marketing model, consolidates agency relationships

The plan includes moving 50 people from specific marketing divisions to the coffee, pet food and snacks and consumer food business units, with a new lead for each.

By Erica Sweeney • Oct. 30, 2018

Ford ads created for brand loyalists drive awareness, purchase intent, study says

The recently launched "Built Ford Proud" campaign features actor Bryan Cranston and touts the brand's history.

By Erica Sweeney • Oct. 29, 2018

Report: Amazon ads remain on Bloomberg, despite company pulling its spend on the site

The dust-up stems from a lengthy report alleging the Chinese government had hacked into Amazon and Apple hardware via microchips, which both companies vehemently deny.

By Erica Sweeney • Oct. 29, 2018

Why advertisers can't take their eyes off the connected TV opportunity

Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.

By Shane Schick • Oct. 29, 2018

Diageo, Scotts and more recognized for achievements in data and analytics

The beverage giant behind brands like Johnnie Walker gained deeper insights across 95% of its media spend with the development of a multi-touch attribution strategy.

By Erica Sweeney • Oct. 28, 2018

The Trade Desk unveils new audience ID solution

Lotame, Rubicon Project and SpotX have said they will work with Unified ID Solution, with hopes that it will help them streamline workflows.

By Erica Sweeney • Oct. 26, 2018

Consumers believe brands intentionally place ads next to unsafe content, study says

When ads appear next to negative content, consumers are 2.8 times less likely to associate with that brand.

By Erica Sweeney • Oct. 26, 2018

Dollar Shave Club's inclusive campaign, space contest lather up results

The razor disruptor experienced a jump in ad awareness, buzz and purchase consideration since "Get Ready" debuted in July, according to YouGov. 

By Erica Sweeney • Oct. 26, 2018

Study: Companies with more mature analytics operations see 9% increase in marketing ROI

National advertisers considered "masters" spend at least 10% of their marketing budgets on measurement and analytics.

By Erica Sweeney • Oct. 25, 2018

Perceived value of products carrying 'Trump' name fell over past 3 years, survey finds

While the Trump name still provides a brand lift for country clubs, hotels and real estate, its value bottomed out in categories like menswear.

By Erica Sweeney • Oct. 23, 2018

Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says

Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences.

By Erica Sweeney • Oct. 23, 2018

Study: 64% of marketers plan to boost digital budgets 'marginally' in 2019

Just 24% plan to increase budgets significantly, according to findings of a new survey by Ascend2.

By Erica Sweeney • Oct. 22, 2018

Chipotle ties TV ad buy on Turner to a guaranteed sales lift

The impact of the campaign across Turner programming will be guaranteed based on a sales lift from the viewers exposed to the ads compared to those who weren't.

By Erica Sweeney • Oct. 22, 2018

Amazon teams with SevenRooms to build restaurant-specific Alexa skills

The seating and guest management upstart hopes to use the voice-powered technology to streamline operations and gather diner data to help personalize experiences. 

By Kristine Sherred • Oct. 22, 2018

IPG outperforms peers, posting strong organic growth for Q3

The acquisition completion of Acxiom Marketing Solutions on Oct. 1 could further strengthen the ad holding giant's business prospects.

By Peter Adams • Oct. 19, 2018

Study: 52% of Gen Z males prefer nontraditional sports

The cohort reports being frustrated that traditional sports are overloaded with marketing messages.

By Erica Sweeney • Oct. 19, 2018