Bad actors exploited ads.txt in scheme targeting high-profile publishers

DoubleVerify, which sussed out the operation late last year, said the fraudsters could've siphoned up to $80 million in ad spending if they hadn't been caught.

By Peter Adams • Updated Feb. 8, 2019

Expectations around brand trust jump 250% year-over-year, study finds

Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high. 

By Erica Sweeney • Feb. 7, 2019

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Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Jeep racks up 106M online views without running Super Bowl ad

The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.

By Erica Sweeney • Feb. 6, 2019

PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds

In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF.

By Erica Sweeney • Feb. 6, 2019

Visual search seen as more trustworthy than other online content, study finds

More than 85% of respondents placed more importance on visual information over text when shopping online for clothing or furniture.

By Erica Sweeney • Feb. 5, 2019

By the numbers: Super Bowl 2019

The big game's ads, broken down by sentiment, social engagement and more.

By Marketing Dive Team • Feb. 4, 2019

Risk-averse advertisers fumble in historically boring Super Bowl

There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019

Super Bowl QSR ads don't always lead to meaningful traffic gains

While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.

By Julie Littman • Feb. 4, 2019

Geico is top spender on YouTube while auto brands slash budgets, analysis finds

With a 51% advertiser renewal rate and big budgets from brands like Samsung and Disney, YouTube appears to be moving past its brand safety issues.

By Erica Sweeney • Feb. 1, 2019

Magna: How machine learning boosts KPIs for video ad retargeting

Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.

By Erica Sweeney • Jan. 31, 2019

Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds

Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.  

By Erica Sweeney • Jan. 30, 2019

How food and drink companies can win over African-American millennials

According to a study from Viant, they are more likely to buy Ruffles and are social drinkers who enjoy the majority of their alcohol away from home.

By Cathy Siegner • Jan. 30, 2019

Comic Dive: Gillette Hits Gender Politics Turbulence

The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.

By John Hazard and Lisa Burdige • Jan. 29, 2019

Kantar: Marketers rethink gender-based targeting, but some are more sluggish

Shifting consumer trends, industry initiatives and movements like #MeToo are spurring more categories to bring balance to their marketing strategies.

By Peter Adams • Jan. 28, 2019

87% of retailers say taking a stand on social issues is worth the risk, survey finds

Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.

By Erica Sweeney • Jan. 28, 2019

Facebook's new brand safety certification promises advertisers more control

Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.

By Erica Sweeney • Jan. 25, 2019

HBO serves CBD lattes for new season of 'High Maintenance'

Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.

By Erica Sweeney • Jan. 24, 2019

Amazon's new metrics help advertisers pinpoint cost of acquiring customers

Pet supply brand BarkBox was able to see that 86% of its Amazon sales since Nov. 1 were from customers who had not purchased its products on the site over the past year.

By Erica Sweeney • Jan. 24, 2019

Kantar: US ad spend reached $151B in 2018, a 4.1% jump

Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.

By Erica Sweeney • Jan. 24, 2019

LinkedIn's new targeting tool tailors campaigns to match users' interests

Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.

By Erica Sweeney • Jan. 23, 2019

Almost half of Amazon advertisers spend more than $40k per month, study finds

Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers. 

By Erica Sweeney • Jan. 23, 2019

Netflix has strongest consumer buzz among brands in annual ranking

Strong performance of Netflix and Amazon Prime on YouGov's Buzz ranking suggests that they are the go-to streaming services in an increasingly competitive space.

By Erica Sweeney • Jan. 23, 2019

Survey: Two-thirds of consumers want brands to keep politics out of Super Bowl

Respondents said they would be more responsive to purposeful ads that focus on issues like disaster relief and helping veterans.

By Erica Sweeney • Jan. 17, 2019

Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say

While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.

By Erica Sweeney • Jan. 17, 2019

Unhealthy food brands spend more on TV ads targeting black, Hispanic youth, study finds

Black teens saw more than twice as many ads for unhealthy items compared to white teens in 2017.

By Erica Sweeney • Jan. 16, 2019