Data/Analytics: Page 61
-
90% of advanced TV cross-screen campaigns see online sales lift, analysis finds
The 4INFO analysis tries to make a case for why marketers should coordinate linear TV, advanced TV and digital campaigns.
By Erica Sweeney • Oct. 12, 2018 -
WPP shops lose AmEx, PepsiCo as clients, compounding on Ford blow
The financial services firm parts ways with Mindshare after 20 years, while Gatorade is dropping VML as it seeks a "differentiated model" in digital.
By Erica Sweeney • Updated Oct. 12, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Less than half of advertisers are confident in data-driven insights, study says
While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales.
By Erica Sweeney • Oct. 11, 2018 -
Facebook's Marketing Partner program integrates smaller agencies, consultants
The goal is to boost creative development by giving smaller agencies faster support and letting marketers assess the performance of creative before releasing it.
By Erica Sweeney • Oct. 11, 2018 -
Facebook dominates video ad spend with 25% share, eMarketer finds
Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion.
By Robert Williams • Oct. 10, 2018 -
NFL scores $280M in ad spend over opening weekend, analysis finds
The number of companies advertising with the league increased by 22% compared to the same period in 2017.
By Erica Sweeney • Oct. 10, 2018 -
73% of video streamers have watched ad-supported OTT, IAB reports
The largest segment of viewers are 18 to 34 years old with incomes exceeding $75,000 a year, and they are also more likely to try new brands.
By Erica Sweeney • Oct. 10, 2018 -
Report: Facebook Pixel adds first-party cookies option for advertisers
An opted-in first-party relationship must be established before any tracking or measurement occurs.
By Erica Sweeney • Oct. 8, 2018 -
NFL viewership jumps 65% on digital platforms, says league
The number of audiences streaming on mobile phones alone has increased 147% compared to last year, according to a new report.
By Erica Sweeney • Oct. 8, 2018 -
Deep Dive
A 2018 holiday marketing guide to data-driven campaigns
Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.
By Shane Schick • Oct. 8, 2018 -
Nike store foot traffic spiked 17% following Kaepernick campaign rollout, Foursquare finds
Breaking the figures down, foot traffic increased 27.3% in blue-voting counties versus 8.5% in red-voting counties in the week after launch.
By Erica Sweeney • Oct. 8, 2018 -
Study: 67% of OTT app users 'churn' in the first two weeks
The apps have an average retention rate of 41.8% for users after seven days, and 43% of apps are abandoned one month after download.
By Erica Sweeney • Oct. 5, 2018 -
Smirnoff's Spotify API earned 630M impressions
At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry.
By Chris Kelly • Oct. 5, 2018 -
53% of consumers believe brands can do more to solve social problems than governments
Almost two-thirds of respondents surveyed by Edelman now purchase from — or boycott — brands due to their stance on a social or political issue.
By Erica Sweeney • Oct. 5, 2018 -
Dawn, Chick-Fil-A Q3 ads achieve 'rare' levels of emotional connection, analysis finds
The most powerful, inspiring and funniest ads in Q3 evoked unusually strong responses from viewers, but overall, ads rarely reached such heights.
By Erica Sweeney • Oct. 4, 2018 -
Google boosts AI customer service offerings with acquisition of startup Onward
Onward's services, which can be used with Salesforce, Shopify and Hubspot, include an AI-powered chatbot that provides tailored answers and product recommendations.
By Erica Sweeney • Oct. 3, 2018 -
Accenture: 'CMO Collaborators' bring companies together, drive CX
Research shows that 95% of collaboration leaders think their customer experience surpasses competitors, compared to 68% of traditional marketers.
By Erica Sweeney • Oct. 3, 2018 -
Lowe's will test sharing transactional data with Pinterest
Executives said the goal is to better map the customer journey and deliver more relevant content.
By Natalie Black (Koltun) • Oct. 2, 2018 -
IBM's interactive AI ads reach more sites, brands
Watson Ads, previously only available on The Weather Channel app and weather.com, can now be deployed on any digital site, with Lego and Behr Paint among the first adopters.
By Erica Sweeney • Oct. 2, 2018 -
Analysis: Gucci, Louis Vuitton rated 'genius' digital performers among luxury fashion brands
While the category lags when it comes to omnichannel functionalities, its adoption of social commerce on apps like Instagram is exploding.
By Erica Sweeney • Oct. 2, 2018 -
New Data Transparency Label looks like nutrition information panel
Marketing companies are invited to test and comment on the beta version of a new audience segment data standard from ANA, IAB and other industry groups.
By Erica Sweeney • Oct. 1, 2018 -
YouTube makes video ads more actionable, driving 3.5% CTR for Vodafone
New lower-funnel call-to-action features make it easier for customers to find a movie showtime, download an app, book a trip or watch another brand video.
By Robert Williams • Oct. 1, 2018 -
Report: Accenture Interactive's revenue jumps 20%
Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months.
By Erica Sweeney • Oct. 1, 2018 -
Facebook's new in-stream video ad solutions target most engaged viewers
Facebook is also introducing ThruPlay, which gives advertisers the ability to optimize and pay only for ads watched to completion or for at least 15 seconds.
By Erica Sweeney • Sept. 28, 2018 -
Google secures new MRC accreditations, updates progress on brand safety and reach measurement
YouTube brand safety verification by DoubleVerify and Integral Ad Science is in expanded beta, where Google claims 99% success rates on auction and reserve functions.
By Peter Adams , Erica Sweeney • Sept. 27, 2018
Previous
