Data/Analytics: Page 60
-
Deep Dive
Why advertisers can't take their eyes off the connected TV opportunity
Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.
By Shane Schick • Oct. 29, 2018 -
Diageo, Scotts and more recognized for achievements in data and analytics
The beverage giant behind brands like Johnnie Walker gained deeper insights across 95% of its media spend with the development of a multi-touch attribution strategy.
By Erica Sweeney • Oct. 28, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
The Trade Desk unveils new audience ID solution
Lotame, Rubicon Project and SpotX have said they will work with Unified ID Solution, with hopes that it will help them streamline workflows.
By Erica Sweeney • Oct. 26, 2018 -
Consumers believe brands intentionally place ads next to unsafe content, study says
When ads appear next to negative content, consumers are 2.8 times less likely to associate with that brand.
By Erica Sweeney • Oct. 26, 2018 -
Dollar Shave Club's inclusive campaign, space contest lather up results
The razor disruptor experienced a jump in ad awareness, buzz and purchase consideration since "Get Ready" debuted in July, according to YouGov.
By Erica Sweeney • Oct. 26, 2018 -
Study: Companies with more mature analytics operations see 9% increase in marketing ROI
National advertisers considered "masters" spend at least 10% of their marketing budgets on measurement and analytics.
By Erica Sweeney • Oct. 25, 2018 -
Perceived value of products carrying 'Trump' name fell over past 3 years, survey finds
While the Trump name still provides a brand lift for country clubs, hotels and real estate, its value bottomed out in categories like menswear.
By Erica Sweeney • Oct. 23, 2018 -
Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says
Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences.
By Erica Sweeney • Oct. 23, 2018 -
Study: 64% of marketers plan to boost digital budgets 'marginally' in 2019
Just 24% plan to increase budgets significantly, according to findings of a new survey by Ascend2.
By Erica Sweeney • Oct. 22, 2018 -
Chipotle ties TV ad buy on Turner to a guaranteed sales lift
The impact of the campaign across Turner programming will be guaranteed based on a sales lift from the viewers exposed to the ads compared to those who weren't.
By Erica Sweeney • Oct. 22, 2018 -
Amazon teams with SevenRooms to build restaurant-specific Alexa skills
The seating and guest management upstart hopes to use the voice-powered technology to streamline operations and gather diner data to help personalize experiences.
By Kristine Sherred • Oct. 22, 2018 -
IPG outperforms peers, posting strong organic growth for Q3
The acquisition completion of Acxiom Marketing Solutions on Oct. 1 could further strengthen the ad holding giant's business prospects.
By Peter Adams • Oct. 19, 2018 -
Study: 52% of Gen Z males prefer nontraditional sports
The cohort reports being frustrated that traditional sports are overloaded with marketing messages.
By Erica Sweeney • Oct. 19, 2018 -
Lufthansa's AI-powered ad campaign personalizes travel experiences
Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.
By Erica Sweeney • Oct. 19, 2018 -
Sponsored by Quad/Graphics
Finally, an enterprise-worthy analytics solution for solving the challenge of advertising on Amazon
An intuitive platform that enables smart Amazon advertising investment decisions at scale.
By John Thielmann • Oct. 18, 2018 -
Facebook takes aim at clickbait, exaggerated and 'spammy' ads
Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.
By Erica Sweeney • Oct. 18, 2018 -
Report: Amazon accused of manipulating reviews for its own products
Marketplace merchants and reviews watchdogs allege Amazon's quickly growing stable of private-label goods has an unfair advantage through access to a program that distributes free products.
By Erica Sweeney • Oct. 18, 2018 -
YouTube advertisers can now target audiences watching on TV screens
Ads for YouTube videos viewed on TV drove an average lift of 47% in ad recall and 35% in purchase intent, according to Ipsos Lab Experiments data.
By Erica Sweeney • Oct. 18, 2018 -
Facebook denies fresh claims that it sat on faulty video metrics info
The social network knew about viewability errors for more than a year before publicly copping to them in the fall of 2016, according to new allegations in an ongoing California lawsuit.
By Peter Adams • Oct. 17, 2018 -
Retailers' digital ad spend to reach nearly $6B from Black Friday to Cyber Monday, survey says
During the shopping holidays, retailers plan to direct 35% of their spend to Google search and display, 18% to Facebook and 15% to Amazon.
By Erica Sweeney • Oct. 17, 2018 -
Sears grabbed just 0.7% of retail click share over the past year, analysis finds
As the retailer files for bankruptcy, Adthena revealed how Amazon, Overstock and Zappos beat the company on its own search terms.
By Erica Sweeney • Oct. 17, 2018 -
Toyota sees 21% performance lift with blockchain optimization for programmatic ads
Leveraging Lucidity's tech, the brand blacklisted sites and apps with high levels of impression and click discrepancy and shifted its budget to better performers.
By Erica Sweeney • Oct. 17, 2018 -
Kantar: Spirit Halloween dominates paid search ahead of the holiday
The seasonal retailer was the most clicked-on advertiser for Halloween-centric keywords from Sept. 1 to Oct. 9, the analysis found.
By Erica Sweeney • Oct. 16, 2018 -
Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says
More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.
By Erica Sweeney • Oct. 15, 2018 -
86.5% of digital display dollars will be programmatic by 2020, eMarketer forecasts
In a sign that marketers are retaining some control over ad buying, direct buys account for 58% of programmatic spending.
By Erica Sweeney • Oct. 14, 2018
Previous
