Nike execs see digital as 'the majority' of future business

E-commerce grew by 41% in Q2, and executives said that digitally focused store concepts and initiatives are paying off.

By Cara Salpini • Dec. 21, 2018

Freshpet, Huggies top list of ads that make an emotional connection

The Ace Metrix analysis used natural language processing and machine learning to measure the impact of ads based on a number of emotions.

By Erica Sweeney • Dec. 20, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Planters boosts ad awareness, purchase consideration ahead of the holidays, analysis finds

Nearly 40% of consumers said they would consider purchasing the Kraft Heinz brand as of Dec. 15.

By Erica Sweeney • Dec. 19, 2018

National brands rein in ad spend growth on Facebook, analysis finds

A desire for brand-safe environments is leading some national marketers to slow their pace with the social giant, according to Standard Media Index.

By Erica Sweeney • Dec. 18, 2018

Retailers trim holiday ad spending by 2%, analysis finds

The top 10 biggest spenders are curtailing their TV buys and focusing less on specific days like Black Friday and Cyber Monday.

By Erica Sweeney • Dec. 18, 2018

Response to search ads on Amazon, YouTube differs from on Google, study finds

On Amazon, the most likely reason people click on a search ad is because they are familiar with a brand. 

By Erica Sweeney • Dec. 14, 2018

Connected TV ad requests jump 1,640% in 2018, analysis finds

Roku accounted for more than 87% of ad requests on CTV, with Amazon's Fire TV ranking No. 2 for requests, up from fourth place.

By Erica Sweeney • Dec. 14, 2018

Digital represents 14% of movie ad budgets but drives 46% of revenue, study finds

TV accounted for 82% of marketing budgets and drove just 42% of media-driven box office revenue, while every dollar spent on Facebook brought a nearly $8 return on ad spend.

By Erica Sweeney • Dec. 13, 2018

Just 9% of marketers have an AI-based hyper-personalization strategy, study finds

Complexities in the field are leading 80% of those surveyed to outsource their program or combine outsourcing with in-house functions. 

By Erica Sweeney • Dec. 11, 2018

Move over brands, consumer experiences are the story

Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.

By Tony Toubia • Dec. 10, 2018

YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites

The platform's list of most-liked ads across several categories also includes entries from Nintendo, McDonald's, Nectar and Groupon.

By Erica Sweeney • Dec. 7, 2018

Payless draws negative buzz from millennials over influencer stunt, analysis finds

Older consumers had a more positive impression of the retailer, which recently opened a fake luxury boutique that fooled influencers into thinking discount shoes were high end.

By Erica Sweeney • Dec. 6, 2018

IAB: Companies will spend $19.2B on third-party data and solutions in 2018

A 17.5% uptick in spend over last year comes despite growing scrutiny into how consumer data is leveraged by businesses and laws like GDPR. 

By Erica Sweeney • Dec. 6, 2018

Amazon orders generated by ads jumped 54% over Thanksgiving weekend, study finds

The analysis of more than 1 million orders suggests that brands increasingly must "pay to play" to stand out, or risk losing sales to those who do.

By Erica Sweeney • Dec. 5, 2018

Global ad revenue delivers strongest growth in 8 years with 7.2% increase, per Magna

U.S. digital ad sales rose 16.6% this year, surpassing the $100 billion milestone and accounting for 52% of total ad sales.

By Erica Sweeney • Dec. 4, 2018

Marketer of the Year: Nike

The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.

By Chantal Tode • Dec. 3, 2018

Deal of the Year: IPG buys Acxiom Marketing Solutions

The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.

By Peter Adams • Dec. 3, 2018

Champion of the Year: Syl Saller, Diageo

Diageo's CMO has frequently championed an inclusive approach to marketing and creativity by spearheading diversity initiatives and leading stronger pushes for gender representation throughout the industry.

By Peter Adams • Dec. 3, 2018

Maxwell House's labor-focused campaign drives purchase intent, ad awareness, analysis finds

Since the campaign's launch around Labor Day, brand awareness jumped six percentage points while purchase consideration rose from 17% to 22%.

By Erica Sweeney • Nov. 30, 2018

Retail advertisers increased Facebook spend heading into Thanksgiving, study finds

Retail advertisers spent $629 million on national TV ads from Oct. 29 to Nov. 25, a 4% drop from last year, Kantar Media found.

By Erica Sweeney • Nov. 30, 2018

Gap's Hill City brand connects social and programmatic ads via offline data

The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.

By Erica Sweeney • Nov. 29, 2018

Amazon scrutinized for sponsored ads in baby registries, WSJ reports

The ads from companies like Playtex, J&J and Kimberly-Clark blend in with actual wish-list items, leading some to label them as deceptive.

By Erica Sweeney • Nov. 29, 2018

NFL sees 19% drop in ad revenue for September-October, study finds

A fumble for the league came amid flat performance for linear TV broadly, with broadcast revenue dropping 7%.

By Erica Sweeney • Nov. 28, 2018

Disney partners with Google for cross-channel video advertising strategy

The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.

By Erica Sweeney • Nov. 28, 2018

Alliance Data explores possible sale of Epsilon marketing services unit

The expertise of companies like Epsilon with managing consumer data could be attractive to agency holding groups as data privacy and personalization grow more important.

By Erica Sweeney • Nov. 28, 2018