Gap's Hill City brand connects social and programmatic ads via offline data

The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.

By Erica Sweeney • Nov. 29, 2018

Amazon scrutinized for sponsored ads in baby registries, WSJ reports

The ads from companies like Playtex, J&J and Kimberly-Clark blend in with actual wish-list items, leading some to label them as deceptive.

By Erica Sweeney • Nov. 29, 2018

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

NFL sees 19% drop in ad revenue for September-October, study finds

A fumble for the league came amid flat performance for linear TV broadly, with broadcast revenue dropping 7%.

By Erica Sweeney • Nov. 28, 2018

Disney partners with Google for cross-channel video advertising strategy

The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.

By Erica Sweeney • Nov. 28, 2018

Alliance Data explores possible sale of Epsilon marketing services unit

The expertise of companies like Epsilon with managing consumer data could be attractive to agency holding groups as data privacy and personalization grow more important.

By Erica Sweeney • Nov. 28, 2018

Comic Dive: Delay, Deny, Deflect — So What?

Despite bombshell reports and seemingly endless controversies, marketers have yet to pull their ad dollars from Facebook.

By John Hazard and Lisa Burdige • Nov. 28, 2018

MLB names MGM first official gaming partner as sports-gambling space heats up

MGM sportsbooks will leverage the league's statistics feed and have exclusive access to enhanced stats as part of the multiyear deal.

By Erica Sweeney • Nov. 28, 2018

Retailer DXL sees 6.5% engagement boost with AI-powered branded content

Arkadium's new InHabit tool reads articles and automatically inserts a relevant interactive editorial unit, helping DXL generate a 6% click-through rate.

By Erica Sweeney • Nov. 27, 2018

WPP to meld J. Walter Thompson, Wunderman as agency priorities shift

The world's oldest ad agency joins with the digitally oriented Wunderman as its parent company looks to meet a demand for data-driven insights.

By Peter Adams • Nov. 26, 2018

Programmatic advertising expands more slowly than expected, study says

Stricter data laws in Europe and investments in infrastructure by advertisers are two reasons why Zenith has pulled back its forecasts.

By Erica Sweeney • Nov. 26, 2018

Google's ad platform experienced technical problems on Black Friday

Facebook's Ads Manager also experienced an outage for a few hours on the Tuesday before Thanksgiving.

By Erica Sweeney • Nov. 26, 2018

Ahold Delhaize introduces its own digital media lab

The retailer will use the lab to leverage customer data and deliver targeted, optimized ad and marketing campaigns to shoppers. 

By Jessica Dumont • Nov. 21, 2018

Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz

The audio ad market is in flux as consumers spend more time listening to podcasts and streaming music on mobile devices and as the adoption of smart speakers grows.

By Erica Sweeney • Nov. 20, 2018

Halfway across the world, consumers demand brands take political action — but it looks different than in the US

Nearly two-thirds of surveyed UAE consumers think it's important for brands they follow to take a stance on societal issues, but what issues are "acceptable" vary.

By Erica Sweeney • Nov. 20, 2018

Amazon sees 22% jump in 'Thursday Night Football' viewership, MediaPost reports

The tech giant differentiates the Fox TV broadcasts it simulcasts on Prime and Twitch with alternate audio and interactive features.

By Erica Sweeney • Nov. 19, 2018

Sequencing video ads lifts recall 118%, Google finds

20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.

By Erica Sweeney • Nov. 19, 2018

From Heineken to Duracell, brands across categories rapidly expand e-commerce teams

Some manufacturers have grown their headcounts by as much as 500% over the past year, with no signs of the space slowing in 2019, Profitero and Kantar Consulting found.

By Erica Sweeney • Nov. 16, 2018

Customer experience matches innovation in importance, new brand value rankings find

A report from WPP and Kantar Millward Brown shows that brands that prioritize the customer experience are growing 200% more than those that don't.

By Erica Sweeney • Nov. 16, 2018

Holiday marketers focus on ads for Stories and Amazon, study says

Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.

By Erica Sweeney • Nov. 15, 2018

Comic Dive: NFL Blitzed

Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?

By John Hazard and Lisa Burdige • Nov. 13, 2018

Yelp's ad business takes a hit after switching to non-term contracts

Following a strong Q2 for ad sales, Yelp was dinged in Q3 when the new contracts led to cancellations and not enough new advertisers signed on.

By Erica Sweeney • Nov. 12, 2018

Top 5 out-of-home advertising trends

While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.

By Dianna Christe • Nov. 12, 2018

Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities

Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017.

By Erica Sweeney • Nov. 9, 2018

Toyota powers hydrogen fuel-cell car with high reach, data-driven approach

Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.

By Erica Sweeney • Nov. 8, 2018

6-second ads deliver big mobile viewership, but little emotional punch, study says

"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.

By Robert Williams • Nov. 7, 2018