Data/Analytics: Page 59
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Digitalization of audio advertising leaps forward in new deals from iHeartMedia, Pandora's AdsWizz
The audio ad market is in flux as consumers spend more time listening to podcasts and streaming music on mobile devices and as the adoption of smart speakers grows.
By Erica Sweeney • Nov. 20, 2018 -
Halfway across the world, consumers demand brands take political action — but it looks different than in the US
Nearly two-thirds of surveyed UAE consumers think it's important for brands they follow to take a stance on societal issues, but what issues are "acceptable" vary.
By Erica Sweeney • Nov. 20, 2018 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Amazon sees 22% jump in 'Thursday Night Football' viewership, MediaPost reports
The tech giant differentiates the Fox TV broadcasts it simulcasts on Prime and Twitch with alternate audio and interactive features.
By Erica Sweeney • Nov. 19, 2018 -
Sequencing video ads lifts recall 118%, Google finds
20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.
By Erica Sweeney • Nov. 19, 2018 -
From Heineken to Duracell, brands across categories rapidly expand e-commerce teams
Some manufacturers have grown their headcounts by as much as 500% over the past year, with no signs of the space slowing in 2019, Profitero and Kantar Consulting found.
By Erica Sweeney • Nov. 16, 2018 -
Customer experience matches innovation in importance, new brand value rankings find
A report from WPP and Kantar Millward Brown shows that brands that prioritize the customer experience are growing 200% more than those that don't.
By Erica Sweeney • Nov. 16, 2018 -
Holiday marketers focus on ads for Stories and Amazon, study says
Seventy-three percent of brands think mobile will be "more important" or "much more important" than desktop sales this year.
By Erica Sweeney • Nov. 15, 2018 -
Column
Comic Dive: NFL Blitzed
Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?
By John Hazard and Lisa Burdige • Nov. 13, 2018 -
Yelp's ad business takes a hit after switching to non-term contracts
Following a strong Q2 for ad sales, Yelp was dinged in Q3 when the new contracts led to cancellations and not enough new advertisers signed on.
By Erica Sweeney • Nov. 12, 2018 -
Top 5 out-of-home advertising trends
While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.
By Dianna Christe • Nov. 12, 2018 -
Gartner: CMOs spend more on innovation, but use only 61% of martech capabilities
Investments in marketing technology accounted for 29% of budgets this year, up from 22% in 2017.
By Erica Sweeney • Nov. 9, 2018 -
Toyota powers hydrogen fuel-cell car with high reach, data-driven approach
Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.
By Erica Sweeney • Nov. 8, 2018 -
6-second ads deliver big mobile viewership, but little emotional punch, study says
"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.
By Robert Williams • Nov. 7, 2018 -
Study: 85% of millennials have purchased a product after watching a video
Video was the most memorable form of content for 21% of consumers and 29% of millennials.
By Erica Sweeney • Nov. 7, 2018 -
Tug-of-war: How disruptors fight to balance brand and performance marketing
As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts.
By Peter Adams • Nov. 7, 2018 -
Facebook properties saw content consumption slide 7% in September, analysis finds
While Facebook's core platform has gained more users, they're using the site less, leading to an estimated 20% decline in content consumption per person.
By Erica Sweeney • Nov. 7, 2018 -
Amazon's DSP jumps ahead of Google's as most-used by advertisers, study says
The two programmatic buying platforms tied for usage in January, but a new report shows the Amazon Advertising Platform at 41% usage and DoubleClick Bid Manager at 35% usage in July.
By Erica Sweeney • Nov. 6, 2018 -
Forrester: CMOs will use societal controversy to spark consumer energy in 2019
Marketing heads will also be more proactive in championing customer data privacy and using it to differentiate their brands, according to a list of predictions from the research firm.
By Erica Sweeney • Nov. 6, 2018 -
Auto brands lead in adoption of interactive, mobile video ads, study finds
As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts.
By Erica Sweeney • Nov. 5, 2018 -
Deep Dive
NFL blitz: the many players disrupting football advertising in 2018
A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.
By Peter Adams • Nov. 5, 2018 -
Hilton's new campaign with Anna Kendrick proves a hit with millennials
A YouGov analysis found the number of younger adults who said they would consider booking with the brand has jumped to 33% following its rollout.
By Erica Sweeney • Nov. 1, 2018 -
AdExchanger: Amazon tests retargeting ads based on search data
The new marketing service marks the first time Amazon search data would be used off of the platform.
By Erica Sweeney • Oct. 30, 2018 -
Report: J.M. Smucker debuts new marketing model, consolidates agency relationships
The plan includes moving 50 people from specific marketing divisions to the coffee, pet food and snacks and consumer food business units, with a new lead for each.
By Erica Sweeney • Oct. 30, 2018 -
Ford ads created for brand loyalists drive awareness, purchase intent, study says
The recently launched "Built Ford Proud" campaign features actor Bryan Cranston and touts the brand's history.
By Erica Sweeney • Oct. 29, 2018 -
Report: Amazon ads remain on Bloomberg, despite company pulling its spend on the site
The dust-up stems from a lengthy report alleging the Chinese government had hacked into Amazon and Apple hardware via microchips, which both companies vehemently deny.
By Erica Sweeney • Oct. 29, 2018
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