Los Angeles sues IBM's Weather Company over alleged mishandling of app data

The company is accused of misleading users as to how their information would be applied once they turned on location tracking in the Weather Channel app.

By Peter Adams • Jan. 4, 2019

Netflix's hit 'Bandersnatch' takes interactive marketing to new level

The first decision viewers make in the choose-your-own-adventure movie involves picking a cereal brand, with Kellogg's Frosted Flakes one option.  

By Peter Adams • Jan. 3, 2019

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

5 stories that shaped retail marketing in 2018

Some stories — and trendlines — stuck out more than others, both because of their impact at the time and for what they say about other moves in the space.

By Cara Salpini • Jan. 3, 2019

NBCUniversal tests Comcast's blockchain-powered data-sharing platform

Blockgraph promises a way for TV and media companies to activate their data at scale without needing to share it with third parties.

By Erica Sweeney • Jan. 2, 2019

Media spend vs. promotions: why 1 delivers a 35% performance lift

Rather than choose one tactic over the other, new research spanning 13 years pushes brands to find the right balance of each for optimal results.

By Shane Schick • Jan. 2, 2019

Move over SaaS — why containerization is headed for the marketing world

The container-as-a-solution model is the way forward for first-party consumer data, writes Affinio CEO Tim Burke.

By Tim Burke • Dec. 27, 2018

Nike execs see digital as 'the majority' of future business

E-commerce grew by 41% in Q2, and executives said that digitally focused store concepts and initiatives are paying off.

By Cara Salpini • Dec. 21, 2018

Freshpet, Huggies top list of ads that make an emotional connection

The Ace Metrix analysis used natural language processing and machine learning to measure the impact of ads based on a number of emotions.

By Erica Sweeney • Dec. 20, 2018

Planters boosts ad awareness, purchase consideration ahead of the holidays, analysis finds

Nearly 40% of consumers said they would consider purchasing the Kraft Heinz brand as of Dec. 15.

By Erica Sweeney • Dec. 19, 2018

National brands rein in ad spend growth on Facebook, analysis finds

A desire for brand-safe environments is leading some national marketers to slow their pace with the social giant, according to Standard Media Index.

By Erica Sweeney • Dec. 18, 2018

Retailers trim holiday ad spending by 2%, analysis finds

The top 10 biggest spenders are curtailing their TV buys and focusing less on specific days like Black Friday and Cyber Monday.

By Erica Sweeney • Dec. 18, 2018

Response to search ads on Amazon, YouTube differs from on Google, study finds

On Amazon, the most likely reason people click on a search ad is because they are familiar with a brand. 

By Erica Sweeney • Dec. 14, 2018

Connected TV ad requests jump 1,640% in 2018, analysis finds

Roku accounted for more than 87% of ad requests on CTV, with Amazon's Fire TV ranking No. 2 for requests, up from fourth place.

By Erica Sweeney • Dec. 14, 2018

Digital represents 14% of movie ad budgets but drives 46% of revenue, study finds

TV accounted for 82% of marketing budgets and drove just 42% of media-driven box office revenue, while every dollar spent on Facebook brought a nearly $8 return on ad spend.

By Erica Sweeney • Dec. 13, 2018

Just 9% of marketers have an AI-based hyper-personalization strategy, study finds

Complexities in the field are leading 80% of those surveyed to outsource their program or combine outsourcing with in-house functions. 

By Erica Sweeney • Dec. 11, 2018

Move over brands, consumer experiences are the story

Brands must master empathy, strategy and creativity — and understand the technology required to get them there, writes DEG's Tony Toubia.

By Tony Toubia • Dec. 10, 2018

YouTube viewers pick Gatorade's Leo Messi short, Bonobos' definition-defying ad as favorites

The platform's list of most-liked ads across several categories also includes entries from Nintendo, McDonald's, Nectar and Groupon.

By Erica Sweeney • Dec. 7, 2018

Payless draws negative buzz from millennials over influencer stunt, analysis finds

Older consumers had a more positive impression of the retailer, which recently opened a fake luxury boutique that fooled influencers into thinking discount shoes were high end.

By Erica Sweeney • Dec. 6, 2018

IAB: Companies will spend $19.2B on third-party data and solutions in 2018

A 17.5% uptick in spend over last year comes despite growing scrutiny into how consumer data is leveraged by businesses and laws like GDPR. 

By Erica Sweeney • Dec. 6, 2018

Amazon orders generated by ads jumped 54% over Thanksgiving weekend, study finds

The analysis of more than 1 million orders suggests that brands increasingly must "pay to play" to stand out, or risk losing sales to those who do.

By Erica Sweeney • Dec. 5, 2018

Global ad revenue delivers strongest growth in 8 years with 7.2% increase, per Magna

U.S. digital ad sales rose 16.6% this year, surpassing the $100 billion milestone and accounting for 52% of total ad sales.

By Erica Sweeney • Dec. 4, 2018

Marketer of the Year: Nike

The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.

By Chantal Tode • Dec. 3, 2018

Champion of the Year: Syl Saller, Diageo

Diageo's CMO has frequently championed an inclusive approach to marketing and creativity by spearheading diversity initiatives and leading stronger pushes for gender representation throughout the industry.

By Peter Adams • Dec. 3, 2018

Deal of the Year: IPG buys Acxiom Marketing Solutions

The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.

By Peter Adams • Dec. 3, 2018

Maxwell House's labor-focused campaign drives purchase intent, ad awareness, analysis finds

Since the campaign's launch around Labor Day, brand awareness jumped six percentage points while purchase consideration rose from 17% to 22%.

By Erica Sweeney • Nov. 30, 2018