Report: Google considers privacy-minded restrictions on ad targeting

Any changes would likely impact how ad-tech vendors work with Google's Chrome web browser. 

By Erica Sweeney • March 25, 2019

Report: Absolut sees 2.5x higher engagement with Reddit video ads

The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."

By Erica Sweeney • March 25, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice

However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion. 

By Erica Sweeney • March 22, 2019

Pinterest, Airbnb find brand synergy with co-produced travel guide

The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.

By Erica Sweeney • March 20, 2019

73% of online shoppers click on Amazon product ads while browsing, study finds

Among web browsers who have clicked on an Amazon product ad, 83% purchased the item and 60% said the ads were helpful. 

By Erica Sweeney • March 20, 2019

Accenture buys Dutch agency Storm Digital to hone programmatic offering

Formed in 2006, the shop focuses on a range of services, including data collection and audience analytics, and has clients like airline KLM.

By Erica Sweeney • March 18, 2019

Esports ad revenue will exceed $200M by 2020, eMarketer says

In 2019, the number of people in the U.S. who will watch an esports event at least once a month will reach 30.3 million, an 18% increase over last year.

By Erica Sweeney • March 15, 2019

Kroger expands Pinterest tie-up with first-party data ad targeting

A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.

By Erica Sweeney • March 15, 2019

Google removed 2.3B bad ads in 2018

More than six million bad ads were removed per day for violating policies, the company claims in a new report.

By Erica Sweeney • March 15, 2019

Brands fail to meet consumer demands for simplicity, study finds

A gap remains between brands' performance and consumer expectations, despite more investments in new technology and engagement solutions.

By Erica Sweeney • March 14, 2019

Coty pilots e-commerce analysis tool to drive digital ad buys

Media agency Zenith developed the tool to analyze e-commerce offerings and determine where to send traffic from Coty's ad campaigns.

By Erica Sweeney • March 14, 2019

Consortium of media, technology companies tackles need for addressable TV ad standards

Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.

By Erica Sweeney • March 13, 2019

Facebook replaces relevance score, changes ad metrics

The changes could help advertisers address trends like personalization and ad relevance.

By Erica Sweeney • March 13, 2019

L'Oréal deepens personalized skincare focus with uBiome partnership

New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.

By Natalie Black (Koltun) • March 12, 2019

IDC: Retail to lead global AI spending in 2019 as total market reaches $35.8B

Automated customer service agents, shopping advisers and product recommendation solutions are driving investments from the retail category. 

By Erica Sweeney • March 12, 2019

How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber

At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.

By Chris Kelly • March 11, 2019

OOH advertising spend jumps 4.5% in 2018, reaching a record high

Digital OOH represented 29% of the total spend, but there were also increases in the four main formats: billboards, street furniture, transit and place-based. 

By Erica Sweeney • March 8, 2019

Dawn tops list of brands most favored by women, YouGov says

Amazon, Hershey's, M&M's and Dove round out the top five most-favored brands by women, while security brand Ring saw the biggest gains.

By Erica Sweeney • March 7, 2019

McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze

A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped.

By Peter Adams • March 7, 2019

IAB: 78% of marketers will spend more on data in 2019

Stronger government data regulation is the main potential threat to "deriving value from data," while concern over other issues like proving ROI has dipped.

By Erica Sweeney • March 6, 2019

NBC reveals promising results for Prime Pod ads, plans expansion

The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.

By Erica Sweeney • March 6, 2019

Office Depot teams up with Alibaba

The U.S. retailer and the Chinese e-commerce firm are partnering to work with small and medium-sized businesses.

By Dan O'Shea • March 5, 2019

Study: Amazon bests digital rivals, banks in earning consumer trust around data

The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.

By Peter Adams • March 5, 2019

Accenture acquires innovation strategy firm ?What If!

With many brands looking to reinvent themselves, Accenture is betting that the shop's focus on fast, iterative experimentation will appeal to clients.

By Erica Sweeney • March 5, 2019

Measuring brand activations in the digital age with 'return on experience'

While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber.

By Stefan Tauber • Feb. 28, 2019