WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus

Despite deals being brokered with pay-TV providers, targeted TV ad solutions will not command the primetime at the just-commenced annual series of presentations put on by the networks.

By Peter Adams • May 13, 2019

Calvin Klein's CMO adds responsibility as PVH Corp.'s first chief digital officer

As the head of global digital transformation for the parent company of brands like Tommy Hilfiger and Speedo, Marie Gulin-Merle's focus will include using data to boost engagement.

By Dianna Christe • May 13, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic

Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.

By Peter Adams • May 10, 2019

Younger consumers pay more attention to online ads, survey finds

In another positive sign for digital marketers, older consumers are buying more online now than in the past.

By Barry Levine • May 10, 2019

Turf war: Can digital heavyweights fend off linear TV's online land grab?

Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.

By Peter Adams • May 10, 2019

Schick owner Edgewell buys razor disruptor Harry's for $1.4B

The acquisition encompasses Harry's technology suite, including data and analytics, DTC and performance marketing capabilities.  

By Peter Adams • May 9, 2019

Chick-fil-A has the strongest QSR brand personality, study says

Fast food companies were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.

By Lauren Manning • May 9, 2019

IAB: Digital ad revenues pass $100B on mobile, video growth

Surpassing the milestone for the first time, U.S. digital advertising revenues saw a 22% year-over-year increase in 2018.

By Chris Kelly • May 7, 2019

EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT

A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.

By Barry Levine • May 7, 2019

PepsiCo increased cost efficiency by 28% with blockchain test

While the effort shows promise for the distributed ledger technology's ability to drive down digital media costs, other recent tests produced mixed results.

By Barry Levine • May 7, 2019

The tells — both good and less-good — from Amazon's recent public posturing

With growth of its ad business only 34%, Amazon maintaining its e-commerce dominance is now under the microscope, and bigger challenges may await, writes Wavemaker's Kacie McKee.

By Kacie McKee • May 7, 2019

IAB: 80% of consumers accept ads in exchange for free digital video

Some viewers pay more attention to ads when they're watching instructional videos.

By Dianna Christe • May 6, 2019

Target, Walmart envision radically different futures for their growing media businesses

The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning.

By Peter Adams • May 3, 2019

Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads

At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content.

By Peter Adams • May 2, 2019

Ad fraud losses drop 11% as more attempts are caught, ANA report says

Most fraud is expected to be stopped before it is paid for in 2019, according to the new report done in partnership with White Ops.

By Barry Levine • May 2, 2019

25% of companies use AI in their personalization efforts, study finds

Overall, 59% of respondents said serious efforts on personalization are still a year away.

By Laura Klepacki • May 1, 2019

Facebook's new competition-based ad metrics are what we've always needed

With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.

By Orlando Rios • May 1, 2019

How Studio 71 is prepping for influencer marketing's data-driven, cross-platform future

At the IAB's Digital Content NewFronts, Marketing Dive sat down with CEO Reza Izad to discuss the network's new ad products and how it's differentiating in areas like brand safety.

By Peter Adams • May 1, 2019

Is podcast advertising effective?

Podcast advertising is the new, popular way to promote through audio programming. How effective is it?

April 30, 2019

Study: OOH is most powerful tool to get shoppers through doors

Driving store traffic was significantly less expensive for brands in 2018 than the year before, with OOH providing the biggest impact for marketers' investments.

By Laura Klepacki • April 29, 2019

Shopify adds Facebook dynamic ads, Snapchat Story Ads

Merchants now have a broader selection of marketing tools to reach consumers who have shifted their viewing habits to social media.

By Robert Williams • April 29, 2019

Can AI earn a starring role in marketers' video strategies?

Hoping to meet the growing demand for personalized digital content, marketers are exploring how to use AI tools to enhance their video content decisions as well as save time and money. 

By Tatiana Walk-Morris • April 29, 2019

Advanced TV coalition OpenAP becomes transactional with centralized marketplace

NBCUniversal, Fox and Viacom will let advertisers buy media across traditional and digital TV while promising better performance data and audience targeting.

By Natalie Black (Koltun) • April 26, 2019

Facebook attracts fewer ad dollars in Q1, study finds

However, Instagram was a bright spot for the company, with a 44% jump in ad spend from a year earlier.

By Robert Williams • April 24, 2019

How Dixie drove 99% completion rate for in-store videos

The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.

By Robert Williams • April 23, 2019