Data/Analytics: Page 58
-
Lucidity, IAB Tech Lab uncover alarming fraud, wasted spend through blockchain pilot
A new report claiming to have the most complete results to date for a blockchain-powered digital ad solution found large discrepancies in campaigns from over a dozen advertisers.
By Erica Sweeney • Feb. 12, 2019 -
Pepsi, TurboTax, Avocados from Mexico score biggest returns from Super Bowl, analysis finds
YouGov's report provides a longer view on some ads, like TurboTax's, that initially appeared to stoke negative reactions from viewers.
By Erica Sweeney • Feb. 12, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Exclusive: Marketers opt for targeting Hispanic consumers, animal lovers over parents
Advanced demographic segments saw the most year-over-year revenue growth for pet owners and Hispanic or Spanish-speaking audiences, per Lotame.
By Erica Sweeney • Feb. 11, 2019 -
Retrieved from Amazon on October 09, 2018
Report: Amazon ramps up livestreaming for brands
The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.
By Erica Sweeney • Feb. 11, 2019 -
NBC offers sales guarantees for STX Films campaign around 'The Upside'
The media company will introduce a new attribution product and plans to measure consumer outcomes for the campaign via Fandango.
By Erica Sweeney • Feb. 11, 2019 -
Yum Brands hunts for global leader to build digital, tech strategy
Technology stands as one of the four "growth drivers" for the parent company of Pizza Hut and KFC, said CEO Greg Creed.
By Samantha Schwartz • Feb. 8, 2019 -
YouTube ranked 'most intimate brand' among millennials, report finds
The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple.
By Erica Sweeney • Feb. 8, 2019 -
Bad actors exploited ads.txt in scheme targeting high-profile publishers
DoubleVerify, which sussed out the operation late last year, said the fraudsters could've siphoned up to $80 million in ad spending if they hadn't been caught.
By Peter Adams • Updated Feb. 8, 2019 -
Expectations around brand trust jump 250% year-over-year, study finds
Trust in brands is more important than ever for loyalty as consumer concern over privacy, security and brand transparency remains high.
By Erica Sweeney • Feb. 7, 2019 -
Jeep racks up 106M online views without running Super Bowl ad
The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.
By Erica Sweeney • Feb. 6, 2019 -
PepsiCo brand Bubly's Super Bowl spot is funniest, most ingenious, analysis finds
In-game commercials were rated on their emotional impact across five sentiments: funny, heartfelt, ingenious, eerie and WTF.
By Erica Sweeney • Feb. 6, 2019 -
Visual search seen as more trustworthy than other online content, study finds
More than 85% of respondents placed more importance on visual information over text when shopping online for clothing or furniture.
By Erica Sweeney • Feb. 5, 2019 -
Deep Dive
By the numbers: Super Bowl 2019
The big game's ads, broken down by sentiment, social engagement and more.
By Marketing Dive Team • Feb. 4, 2019 -
Deep Dive
Risk-averse advertisers fumble in historically boring Super Bowl
There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019 -
Retrieved from Burger King on January 24, 2019
Super Bowl QSR ads don't always lead to meaningful traffic gains
While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.
By Julie Littman • Feb. 4, 2019 -
Geico is top spender on YouTube while auto brands slash budgets, analysis finds
With a 51% advertiser renewal rate and big budgets from brands like Samsung and Disney, YouTube appears to be moving past its brand safety issues.
By Erica Sweeney • Feb. 1, 2019 -
Magna: How machine learning boosts KPIs for video ad retargeting
Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.
By Erica Sweeney • Jan. 31, 2019 -
Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds
Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.
By Erica Sweeney • Jan. 30, 2019 -
How food and drink companies can win over African-American millennials
According to a study from Viant, they are more likely to buy Ruffles and are social drinkers who enjoy the majority of their alcohol away from home.
By Cathy Siegner • Jan. 30, 2019 -
Column
Comic Dive: Gillette Hits Gender Politics Turbulence
The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.
By John Hazard and Lisa Burdige • Jan. 29, 2019 -
Kantar: Marketers rethink gender-based targeting, but some are more sluggish
Shifting consumer trends, industry initiatives and movements like #MeToo are spurring more categories to bring balance to their marketing strategies.
By Peter Adams • Jan. 28, 2019 -
87% of retailers say taking a stand on social issues is worth the risk, survey finds
Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.
By Erica Sweeney • Jan. 28, 2019 -
Facebook's new brand safety certification promises advertisers more control
Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.
By Erica Sweeney • Jan. 25, 2019 -
HBO serves CBD lattes for new season of 'High Maintenance'
Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.
By Erica Sweeney • Jan. 24, 2019 -
Amazon's new metrics help advertisers pinpoint cost of acquiring customers
Pet supply brand BarkBox was able to see that 86% of its Amazon sales since Nov. 1 were from customers who had not purchased its products on the site over the past year.
By Erica Sweeney • Jan. 24, 2019
Previous
