Comic Dive: Gillette Hits Gender Politics Turbulence

The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.

By John Hazard and Lisa Burdige • Jan. 29, 2019

Kantar: Marketers rethink gender-based targeting, but some are more sluggish

Shifting consumer trends, industry initiatives and movements like #MeToo are spurring more categories to bring balance to their marketing strategies.

By Peter Adams • Jan. 28, 2019

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

87% of retailers say taking a stand on social issues is worth the risk, survey finds

Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.

By Erica Sweeney • Jan. 28, 2019

Facebook's new brand safety certification promises advertisers more control

Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.

By Erica Sweeney • Jan. 25, 2019

HBO serves CBD lattes for new season of 'High Maintenance'

Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.

By Erica Sweeney • Jan. 24, 2019

Amazon's new metrics help advertisers pinpoint cost of acquiring customers

Pet supply brand BarkBox was able to see that 86% of its Amazon sales since Nov. 1 were from customers who had not purchased its products on the site over the past year.

By Erica Sweeney • Jan. 24, 2019

Kantar: US ad spend reached $151B in 2018, a 4.1% jump

Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.

By Erica Sweeney • Jan. 24, 2019

LinkedIn's new targeting tool tailors campaigns to match users' interests

Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.

By Erica Sweeney • Jan. 23, 2019

Almost half of Amazon advertisers spend more than $40k per month, study finds

Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers. 

By Erica Sweeney • Jan. 23, 2019

Netflix has strongest consumer buzz among brands in annual ranking

Strong performance of Netflix and Amazon Prime on YouGov's Buzz ranking suggests that they are the go-to streaming services in an increasingly competitive space.

By Erica Sweeney • Jan. 23, 2019

Survey: Two-thirds of consumers want brands to keep politics out of Super Bowl

Respondents said they would be more responsive to purposeful ads that focus on issues like disaster relief and helping veterans.

By Erica Sweeney • Jan. 17, 2019

Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say

While the campaign has proved divisive, an analysis found that 79.6% of viewers liked the ad shortly after it debuted, and 51.4% believed it could bring change to the industry.

By Erica Sweeney • Jan. 17, 2019

Unhealthy food brands spend more on TV ads targeting black, Hispanic youth, study finds

Black teens saw more than twice as many ads for unhealthy items compared to white teens in 2017.

By Erica Sweeney • Jan. 16, 2019

Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards

Truth in Measurement aims to improve the lack of transparency when advertising with publishers that are afraid of compromising readers' privacy.

By Erica Sweeney • Jan. 16, 2019

Why Gartner expects CMOs to cut marketing analytics units in half

"Failure to realize promised improvements" was listed as the main reason by the firm, but there are other factors for marketers to consider. 

By Erica Sweeney • Jan. 15, 2019

Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool

Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home.

By Erica Sweeney • Jan. 15, 2019

Report: Hulu tests performance-based measurements for advertisers

With the new product, advertisers can glean more granular data on the viewers watching ad-supported content.

By Erica Sweeney • Jan. 11, 2019

What brands can learn from Netflix's 'Bandersnatch'

Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.

By Shachar Orren • Jan. 11, 2019

Google Chrome expands ad blocking initiative worldwide

Google adopted the Better Ads Standards in North America and Europe last year, and two-thirds of publishers who were once noncompliant are now in good standing.

By Erica Sweeney • Jan. 10, 2019

Super Bowl posts from brands see higher engagement levels on Instagram, analysis finds

Facebook has been the preferred social network for posting Super Bowl-related content, but it's dipped in popularity since 2015, as brands shift to Instagram.

By Erica Sweeney • Jan. 9, 2019

L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES

Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization. 

By Peter Adams • Jan. 9, 2019

At CES, CMOs dish on the 'existential crisis' tech has created for marketing

"If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday.

By Peter Adams • Jan. 8, 2019

Report: CBS expects strong Super Bowl ad sales, but quiet on details

The network has reportedly been receiving around $5 million for 30-second spots this year, similar to what NBC received last year.

By Erica Sweeney • Jan. 7, 2019

Marketing M&A deal value jumped 144% in 2018, report finds

While tech companies spent the most, ad agency holding groups increased their M&A spending to $6.3 billion from $2.7 billion in the previous year.

By Erica Sweeney • Jan. 7, 2019

Google's 'Home Alone Again' is most popular holiday ad, analysis finds

Duracell's holiday campaign, which showed what could happen if Santa didn't trust the battery brand, was a close second with 70.3 million views.

By Erica Sweeney • Jan. 7, 2019