Adidas, Oreo, Mtn Dew overlook female fans in 'Game of Thrones'-themed ads, study says

While most brands primarily target men in campaigns tied to the hit HBO show, 52% of all social media mentions around the show were from women.

By Dianna Christe • April 10, 2019

Brands shift control over digital experience to dedicated teams, study says

Control over the digital customer experience is shifting away from marketing and digital departments, where it typically resided in the past. 

By Dianna Christe • April 10, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

IBM shifts focus with sale of Watson marketing, commerce solutions

The company previously offloaded parts of its marketing technology unit to HCL in December.

By Peter Adams • April 9, 2019

Gen Z prefers Instagram when hearing from brands, Piper Jaffray says

Just 6% of teens reported using Facebook, down from more than 22% six months ago.

By Dianna Christe • April 9, 2019

6 simple ways to ensure your paid search investment is still paying off

Paid search investment theory is often overly complex. Here are some simple ways advertisers can fight inflation and improve returns.

By Brooks Levering and Margie Hamlin • April 9, 2019

Albertsons' digital media platform tallies 300 CPG campaigns

Pepsi and Yoplait are among the brands that have leveraged Albertsons' proprietary shopper data to drive sales and introduce new products.

By Dianna Christe • April 8, 2019

Microsoft, Verizon top list of Q1 ads that spark emotional connections, study finds

Gillette's #MeToo-inspired spot also placed in the top 10 ads that resonated with consumers, despite some social media backlash.

By Dianna Christe • April 8, 2019

Magna: Search, OOH drove record-breaking ad sales in 2018

Set to hit $217 billion in 2019, the ad market is predicted to see its 10th straight year of growth, with digital ad sales up 12% and linear ad sales down 5%.

By Erica Sweeney • April 5, 2019

Agency leaders see opportunity — and risks — in marketers' data privacy turmoil

As platforms and brands steel themselves for regulation, agencies appear to be welcoming the opportunity to help fill in the gaps in data strategies. They still might need to grow a stronger backbone along the way.

By Peter Adams • April 4, 2019

Unilever mulls ending CMO position with Weed's retirement, The Drum reports

Rather than finding a replacement, the CPG giant might instead realign its marketing division altogether.

By Peter Adams • April 2, 2019

63% of broadcaster impressions were served via connected TV in 2018, study finds

Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention. 

By Erica Sweeney • April 1, 2019

Publicis completes $4B purchase of Epsilon as data marketing race heats up

The data marketing firm's services are available immediately to Publicis' U.S. clients and will roll out internationally in the coming months.

By Peter Adams • Updated July 2, 2019

Netflix is fastest growing brand in 2019 as its value jumps 105%, report finds

Disney was the top-performing traditional media brand and entered the top 10 thanks to its value growing 40%.

By Erica Sweeney • March 29, 2019

Making YouTube work better with advanced TV

When it comes to planning a campaign that spans TV and digital media, brands often miss out on all the layers of extra content and audience segmentation the video platform holds, writes Channel Factory's Tony Chen.

By Tony Chen • March 29, 2019

EMarketer: Reddit's ad revenue to jump 55% in 2019

The site's ad business is projected to reach $119 million this year and to more than double by 2021.

By Erica Sweeney • March 28, 2019

52% of advertisers combine buying for digital video and linear TV, study finds

By 2021, 91% plan to merge buying as consumer viewing habits continue to drive the convergence of digital and linear formats.

By Erica Sweeney • March 28, 2019

CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds

Pioneering CMOs are more likely to rely on new marketing roles like chief storyteller and growth hackers.

By Erica Sweeney • March 27, 2019

McDonald's buys Dynamic Yield for $300M to improve drive-thru experience

Fresh technology will be used to personalize digital menu boards that change depending on the weather, time of day and existing restaurant traffic. 

By Julie Littman • March 26, 2019

Online ad spend will grow more quickly than expected in 2019, Zenith says

Small businesses make up a large part of the growth, following Google and Facebook opening up self-serve tools for these advertisers.

By Erica Sweeney • March 26, 2019

MRC preps cross-media measurement standards for video ads

Once finalized later this year, the standard will provide a consistent measurement of video ads across TV, over-the-top, mobile and desktop.

By Erica Sweeney • March 26, 2019

Report: Google considers privacy-minded restrictions on ad targeting

Any changes would likely impact how ad-tech vendors work with Google's Chrome web browser. 

By Erica Sweeney • March 25, 2019

Report: Absolut sees 2.5x higher engagement with Reddit video ads

The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."

By Erica Sweeney • March 25, 2019

Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice

However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion. 

By Erica Sweeney • March 22, 2019

Pinterest, Airbnb find brand synergy with co-produced travel guide

The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.

By Erica Sweeney • March 20, 2019

73% of online shoppers click on Amazon product ads while browsing, study finds

Among web browsers who have clicked on an Amazon product ad, 83% purchased the item and 60% said the ads were helpful. 

By Erica Sweeney • March 20, 2019