Brand Strategy: Page 111
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Courtesy of Jack in the Box
Jack in the Box duets with Jason Derulo on virtual restaurant brand
CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer.
By Chris Kelly • June 14, 2021 -
Mark Wilson / Staff via Getty Images
General Mills, Mars, Target among brands committed to GroupM's Black-owned media initiative
Less than a month after the initiative's launch, 20 clients have already pledged to spend at least 2% of their annual media budgets on Black-owned media.
By Chris Kelly • June 14, 2021 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
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OpinionBrands must go beyond advertising to connect in a post-COVID-19 world
The industry is at a crossroads as less data about consumers could equate with even less effective ads, writes EarBuds' Chris Gannett.
By Chris Gannett • June 14, 2021 -
Permission granted by Hennessy
Hennessy debuts first NBA spots to support minority small business owners
"Make Moves That Start Movements" looks to build on the spirit brand's Unfinished Business initiative launched last year.
By Asa Hiken • June 14, 2021 -
Courtesy of Netflix
Netflix enters e-commerce fray as subscription growth slows
The streaming giant is working with emerging designers to offer apparel, action figures and decorative items based on its shows and brand.
By Chris Kelly • June 11, 2021 -
Permission granted by Sensient
OpinionSomewhere over the rainbow
Brands that continually represent the LGBTQ community — not just during Pride Month — will stand the test of time as consumers call out valueless and performative actions, writes New Moon's James Silverstone.
By James Silverstone • June 10, 2021 -
Courtesy of Instacart
Instacart announces $1M ad initiative to boost Black-owned brands
The e-commerce firm will offer prominent ad placement, Instacart Ads credits, monthly training and a designated support team to eligible companies.
By Catherine Douglas Moran • June 10, 2021 -
Permission granted by Peace Out
Deep DiveThe business of normalizing taboo topics
From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.
By Maria Monteros • June 8, 2021 -
Mark Wilson / Staff via Getty Images
Endeavor's 160over90 backs inclusivity focused agency co-founded by Michael B. Jordan
A partnership with Obsidianworks is the latest in a rush of agency moves focused on improving adland's diversity, equity and inclusion.
By Peter Adams • June 7, 2021 -
Permission granted by Michelob Ultra
Michelob Ultra celebrates return to live sports with sweepstakes
Fans who collect specialty bottles will be entered to win a grand prize of tickets to five major in-person sporting events throughout 2022.
By Asa Hiken • June 7, 2021 -
Courtesy of Oscar Mayer
ColumnCampaign Trail: Oscar Mayer's off-kilter ads accentuate unusual uses for meat
Bite-sized spots from the Kraft Heinz brand and Johannes Leonardo depict quirky scenarios with almost no context or narrative, breaking from traditional storytelling.
By Natalie Black (Koltun) • June 4, 2021 -
Cara Salpini/Marketing Dive
Cole Haan hires chief digital officer as it plots global expansion
Stephen Henderson, who joins from Caleres, will be a key player in the brand's growth strategy in both digital and DTC channels.
By Tatiana Walk-Morris • June 3, 2021 -
Courtesy of McDonald's
McDonald's doubles down on inclusivity with multichannel Pride push
The chain's latest investments in DEI include a virtual celebration on LGBTQ TV network Revry and sponsorships in Out Magazine.
By Asa Hiken • June 3, 2021 -
Retrieved from H&M on June 01, 2021
H&M develops rainbow-detecting scanner app to enable immersive Pride storytelling
A tech-focused campaign looks to step beyond surface-level signifiers to instead spotlight the personal experiences of influencers, employees and consumers.
By Peter Adams • June 1, 2021 -
Daphne Howland/Marketing Dive
Gap says marketing investments are 'supercharging' sales
Purpose-led marketing and creative partnerships have improved the health and relevance of its Gap, Old Navy and Athleta brands, CEO Sonia Syngal said.
By Chris Kelly • June 1, 2021 -
Spencer Platt via Getty Images
ANA: 89% of marketers put higher premium on supplier diversity
With gaps persisting, the trade group recommended marketers be more open to new ways of conducting business, including relaxed payment terms.
By Peter Adams • May 28, 2021 -
Permission granted by Heineken
Heineken deploys mobile ads on Waze to discourage drunken driving
The partnership builds on the brewer's responsible consumption efforts through destination-based messaging and Uber credits.
By Asa Hiken • May 27, 2021 -
Courtesy of Sweetgreen
Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'
The overhaul arrives in tandem with the quick-service marketer's first athlete partnership, a national campaign starring tennis pro Naomi Osaka.
By Peter Adams • May 27, 2021 -
Courtesy of REI Co-op
REI opens content studio to support climate action, DEI efforts
Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.
By Chris Kelly • May 27, 2021 -
Courtesy of Pizza Hut
Yum to acquire AI-based company Dragontail Systems for $72.3M
The company's third tech acquisition this year can be used with third-party food delivery partners and allows diners to track their orders.
By Julie Littman • May 27, 2021 -
Courtesy of Molson Coors
Vizzy hard seltzer recruits drag queen Priyanka to promote LGBTQ+ representation in the arts
As it seeks to break into the Canadian market, the Molson Coors brand will spotlight four artists as part of a larger visibility initiative.
By Asa Hiken • Updated May 28, 2021 -
Courtesy of McDonald's
McDonald's hypes BTS menu collab with in-app content, merch drop
Building on prior tie-ups with artists like Travis Scott, the chain is looking to extend engagement with fans of the K-pop group through its mobile app.
By Peter Adams • May 26, 2021 -
Permission granted by Pepsi
Pepsi says it's better with burgers in shot across Coke's bow
A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda.
By Peter Adams • May 26, 2021 -
Permission granted by ADM
Study: 71% of consumers tire of empty promises, spurring 'age of cynicism'
Consumers trust brands less, yet still have high expectations for them to deliver on purpose, Havas' latest Meaningful Brands study finds.
By Chris Kelly • May 25, 2021 -
Courtesy of Afterpay
Afterpay leverages e-commerce success and Rebel Wilson in first global campaign
The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative.
By Asa Hiken • May 25, 2021
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