Brand Strategy: Page 113

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    Courtesy of P&G
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    How P&G and Lush pursue brand activism with authenticity

    Supporting meaningful social change requires a thoughtful approach and corporate buy-in, executives said at the MMA Global's Impact conference.

    By • April 8, 2021
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    Courtesy of Walmart
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    For Walmart, some pandemic-related marketing changes will endure longer than others

    Executives speaking at the MMA's Impact conference talked up strong results for experiential activations on the same day the retailer announced hiring its first chief creative officer. 

    By • April 7, 2021
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Neutrogena launches first brand content studio to create original programming
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    Courtesy of Neutrogena
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    Neutrogena opens its first brand studio to create original content

    Actress Kerry Washington produced Neutrogena Studios' first offering, a short film titled "In the Sun" that focuses on skin safety.

    By • April 6, 2021
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    Courtesy of White Claw Hard Seltzer
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    White Claw, a brand built on social buzz, focuses on fans in first global campaign

    Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category.

    By • April 1, 2021
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    Mastrminda via Pixabay
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    Ikea assembles chief creative officer role as marketing, product development needs converge

    Agency vet Linus Karlsson steps into the newly created position as the home goods retailer tries to keep pace with fast-moving consumer trends.  

    By • March 25, 2021
  • Nike's first Nike Rise concept store in Guangzhou, China
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    Courtesy of Nike
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    What Nike's Datalogue deal says about the brand's evolving approach to data-driven marketing

    CEO John Donahoe emphasized the importance of aligning traditional creative teams with new tech-oriented capabilities on a call with analysts.  

    By • March 22, 2021
  • Stock photo of a masked grocery shopper
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    "Woman in Yellow Tshirt and Beige jacket Holding a Fruit Stand" by Anna Shvets is licensed under CC BY 1.0
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    M&M's leads CPG brands on DTC strategy as more shopper dollars shift online

    A mix of engaging content, product personalization and clear loyalty offerings put the Mars marketer at the front of the pack, according to Forrester.

    By • March 12, 2021
  • Taco Bell mobile store
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    Retrieved from Taco Bell on August 20, 2020
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    Yum Brands buys Kvantum's AI business to 'fast-track' data-driven marketing

    The owner of KFC and Taco Bell will combine Kvantum's machine learning tech with culture-based insights from Collider Lab, a consultancy it acquired in 2015.

    By • March 2, 2021
  • Coca-Cola, plastic
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    Permission granted by Coca-Cola
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    Coke plans data-driven, 'always-on' experiential campaigns as sales dip

    The company is looking to drive "greater efficiency across the marketing spend portfolio" and announced plans for Sprite's first global campaign.

    By • Feb. 11, 2021