Planters kills off Mr. Peanut, plans Super Bowl funeral ad

The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot.

By Dianna Christie • Jan. 23, 2020

Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign

In an ad that targets younger audiences, the iconic brand character "Old Spice Guy" is back as an embarrassing dad.

By Dianna Christie • Jan. 23, 2020

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Ford focuses on black women with 'Built Phenomenally' campaign

Created by and for black women, the new campaign illustrates the carmaker's commitment to inclusive representation in its advertising.

By Dianna Christie • Jan. 22, 2020

Smirnoff splashes into seltzer sector with 'The Bachelor' tie-up

The "Will You Accept This Rosé?" campaign is timed to run alongside the hit reality show's current season, where the drinks will appear on screen.

By Dianna Christie • Jan. 22, 2020

Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push

This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game.

By Dianna Christie • Jan. 21, 2020

Volvo ties car sweepstakes to a safety happening during the Super Bowl

The automaker says both its own safety features and a two-point play taking place during the match can be game-changing.

By Dianna Christie • Jan. 21, 2020

Cheetos kicks off 2020 master brand campaign with Super Bowl spot

MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name.

By Dianna Christie • Jan. 17, 2020

Saucony buys digital Super Bowl spot focused on sustainability

During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.

By Dianna Christie • Jan. 17, 2020

Comic Dive: CMO Circus

As consumer expectations rise, chief marketers are forced to juggle a growing number of tasks in 2020 like pitching leadership on winning more resources.

By John Hazard • Jan. 17, 2020

Retail resolution: Watch everything Toys R Us does in 2020

The team resurrecting the legacy retailer has taken a highly unusual approach and lessons abound for marketers, writes CM Group's Jason Grunberg.

By Jason Grunberg • Jan. 17, 2020

Heineken enlists James Bond to push non-alcoholic beer

The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.

By Dianna Christie • Jan. 16, 2020

Under Armour taps celebrity athletes for global ad campaign

The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company.

By Dianna Christie , Daphne Howland • Jan. 15, 2020

M&M's rolls out red carpet for special Oscars packaging

New ads will debut during the awards ceremony, with additional customized videos on YouTube that tailor content to specific audiences after the show.

By Dianna Christie • Jan. 15, 2020

Oreo's Most Stuf cookies return with pop-ups, TikTok challenge

A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.

By Robert Williams • Jan. 14, 2020

Alaska Airlines ties airfare discounts to northern lights

In its latest effort to integrate scientific data with flight discounts, the airline will cut prices based on forecasts for the aurora borealis.

By Robert Williams • Jan. 14, 2020

Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad

The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.

By Dianna Christie • Jan. 14, 2020

Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich

The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.

By Dianna Christie • Jan. 14, 2020

Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends

The debut campaign for Bud Light Seltzer launches around the NFL playoffs with ads taking place in a new setting of Seltzer, Pennsylvania.

By Peter Adams • Jan. 10, 2020

Planet Fitness' 2020 spot takes the 'bullfit' out of exercise

A new ad counters the fitness industry's competitiveness and aims to appeal to people focused on their New Year's resolutions.

By Dianna Christie • Jan. 10, 2020

Campaign Trail: Equinox finds purpose by subverting Narcissus myth

The New Year's spot appears to romanticize vanity, but its creators hope the underlying message has some muscle.

By Natalie Black (Koltun) • Jan. 10, 2020

P&G sponsors launch of Seneca Women's female-focused podcast network

As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.

By Dianna Christie • Jan. 10, 2020

Lululemon names Nike veteran 1st ever chief brand officer

Nikki Neuburger spent 14 years at the global sportswear giant and oversaw the Nike Membership division, among other things.

By Cara Salpini • Jan. 9, 2020

Heinz uncaps new HoneyRacha condiment as part of Super Bowl play

The sweet and spicy blend is part of a campaign that includes a 30-second in-game spot and specially marked packaging that unlocks prizes.

By Dianna Christie • Jan. 9, 2020

What were the most empowering, funniest and coolest video ads of 2019?

Nike, Pandora and Allstate are among the brands most successfully appealing to consumers with purpose, humor or style, according to Ace Metrix.

By Dianna Christie • Jan. 9, 2020

Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's

In a statement, the retailer's CEO Marvin Ellison called out Thalberg's expertise in building "culturally resonant brands."

By Peter Adams • Jan. 8, 2020