Creative: Page 102
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Dove Men+Care taps everyday athletes for new campaign
After research showed a majority of men want to see everyday athletes better represented in media, the brand shifted its messaging.
By Dianna Christe • Aug. 28, 2019 -
Buffalo Wild Wings kicks off football season with relationship-saving 'prenups'
The restaurant chain looks to protect fans' football watching with a campaign that doubles down on more traditional views of masculinity.
By Chris Kelly and Dianna Christe • Aug. 28, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Busch and Big Buck Hunter put wildlife conservation in crosshairs
The partnership includes a charity-focused "hunting permit," scannable cans and a social media sweepstakes.
By Barry Levine • Aug. 27, 2019 -
Schick launches club for bald men with New York Fashion Week event
Bald heads serve as tickets for "The Baldest Party Ever," which will feature red carpet head shave stations, DJs and influencer appearances.
By Barry Levine • Aug. 27, 2019 -
Sweetarts taps designer Christian Siriano to bring 'Be Both' campaign to the runway
The fashion collaboration celebrates the freedom to be "more than one thing" and is the candy brand's latest effort to reach Gen Z.
By Dianna Christe • Aug. 26, 2019 -
Dum Dums lollipops get animated for first ad campaign in 3 decades
Agency Smith Brothers developed the creative, which uses the iconic candy to add color to black-and-white animations reminiscent of Shel Silverstein books.
By Dianna Christe • Aug. 26, 2019 -
Doritos drops its logo to spark UGC from ad-adverse Gen Zers
"Another Level" includes skippable YouTube ads, an AR Snapchat Lens and spots airing during MTV's Video Music Awards.
By Robert Williams • Aug. 26, 2019 -
JetBlue takes off with PepsiCo by adding airline's logo to landmark sign in NYC
The companies encourage social media users to post photos of the temporary installation with the hashtag #PepsiOnJetBlue.
By Robert Williams • Aug. 26, 2019 -
Howard Johnson sweetens brand refresh with candy-constructed hotel room
An experiential pop-up shows off the Wyndham-owned chain's first design update in more than 25 years.
By Robert Williams • Aug. 23, 2019 -
HBO modernizes old-timey political cartoons for Women's Equality Day
Illustrations featuring female characters from shows like "Insecure" will be promoted at gallery-style events and on the blog Man Repeller.
By Barry Levine • Aug. 22, 2019 -
Planters celebrates '90s snack's return with cheesy Twitter giveaway
People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff.
By Dianna Christe • Aug. 21, 2019 -
Subaru, Frito-Lay top ranking of 6-second ads on YouTube
Dove is the first brand to make the top 10 list with a cause-driven message around the underrepresentation of women in media.
By Robert Williams • Aug. 21, 2019 -
Lowe's taps YouTube DIYer for video series on NFL-themed home makeovers
A campaign debuting ahead of the league's 100th season promotes the more than 10,000 licensed products available in Lowe's stores and online.
By Dianna Christe • Aug. 21, 2019 -
McDonald's hypes spoof streetwear line 'Schnuggs' with AR lens, GIFs
A U.K. campaign for the limited release of Spicy Chicken McNuggets includes integrations with Snapchat, bringing posters to life through AR.
By Robert Williams • Aug. 20, 2019 -
Walmart's CMO to depart after a year on the job
The company also announced the creation of a new retail marketing team focused on store initiatives, merchandising and e-commerce.
By Ben Unglesbee • Aug. 20, 2019 -
Jaguar petitions to redefine the word 'car' for the electric age
The Oxford English Dictionary definition references an "internal combustion engine," which models like the I-Pace don't rely on.
By Barry Levine • Aug. 20, 2019 -
Dr Pepper renews mock TV series 'Fansville' as college football gears up
This year's episodic marketing campaign, an extension from last year, depicts a community where everyone is a die-hard football fan.
By Barry Levine • Aug. 20, 2019 -
Publicis acquires full-service indie agency Rauxa
The largest woman-owned agency in the industry reported $70 million in net revenue last year and has clients including Verizon and Samsung.
By Peter Adams • Aug. 20, 2019 -
Direct Auto taps Tonya Harding, Johnny Manziel for rebrand focused on second chances
Rapper Fat Joe also makes an appearance in the campaign created with agency of record Pereira O'Dell.
By Dianna Christe • Aug. 19, 2019 -
Campbell Soup, Rolex top ranking of brand personality
Trustpilot revealed the "big five" basic traits are openness, conscientiousness, extraversion, agreeableness and emotional range.
By Robert Williams • Aug. 19, 2019 -
J.C. Penney sued by Zumba over marketing campaign
The fitness company took issue with the retailer's use of the slogan "From A to Zumba" to sell apparel.
By Ben Unglesbee • Aug. 16, 2019 -
Lay's puts potato's fate in hands of Twitter followers
Shares of #SaveSpud or #SizzleSpud hashtags will determine if a new root vegetable character is spared or turned into chips.
By Barry Levine • Aug. 16, 2019 -
Papa John's names Camp + King as creative AOR, dropping EGM after 1 year
The Havas Worldwide shop will have a lot on its plate, as the chain recently announced plans to invest $80 million in marketing and franchisee relief.
By Barry Levine • Aug. 16, 2019 -
Column
Campaign Trail: Why Brita used Photoshop to trash idyllic locations
Part of what powered the #NoFilterNoFuture campaign on Instagram were compelling influencer narratives and a dash of deception.
By Natalie Black (Koltun) • Aug. 16, 2019 -
WeQ teams with TikTok to boost influencer campaigns
The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.
By Robert Williams • Aug. 16, 2019
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