Creative: Page 101
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NFL kicks off weekly show exclusively on YouTube
Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.
By Barry Levine • Sept. 12, 2019 -
Popeyes asks customers to BYO bun after chicken sandwich sellout
The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks.
By Barry Levine • Sept. 12, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Coke's e-commerce site offers Overwatch League team bottles
The Overwatch League in February named Coca-Cola as its official beverage sponsor going into its 2019 season.
By Robert Williams • Sept. 12, 2019 -
Hasbro wades into gender pay discussion with female-focused Ms. Monopoly
The toymaker has reworked its classic board game to pay women more, but the rollout has drawn criticism.
By Peter Adams • Sept. 11, 2019 -
Mtn Dew, Doritos to host esports tournament for 'Call of Duty'
The competition will team gamers with two NBA stars and an actress. Fans who can't attend in person can view a livestream on Twitch, Facebook and Twitter.
By Robert Williams • Sept. 11, 2019 -
KFC cooks up dating simulator game for Colonel Sanders
The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."
By Dianna Christe • Sept. 11, 2019 -
Natural Light lands helicopter at wine event as seltzer sales fizz over
With hard seltzer sales booming and White Claw, in particular, surging, Anheuser-Busch recently entered the battle of the bubbles.
By Barry Levine • Sept. 10, 2019 -
Diet Coke adorns fresh campaign with popular phrases like 'it's lit'
Snapchat users in the U.K. can choose a lens showing an expression from the campaign such as "can't even" or "yaasss."
By Barry Levine • Sept. 10, 2019 -
Illy brews digital, OOH campaign starring opera singer Andrea Bocelli
The push comes amid a lift in specialty coffee sales as foodies look beyond Starbucks for their caffeine fix.
By Dianna Christe • Sept. 9, 2019 -
Wrangler rides for 'cowboy spirit' in 1st global multichannel campaign
"Wear With Abandon" promotes a modern country look and will run across print, digital, radio, broadcast and video.
By Dianna Christe • Sept. 9, 2019 -
Hilton doubles down on successful celebrity campaign
New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.
By Barry Levine • Sept. 6, 2019 -
Column
Comic Dive: Brands Open the Football Playbook
As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.
By John Hazard • Sept. 6, 2019 -
P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo
"Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues.
By Barry Levine • Sept. 6, 2019 -
AB InBev tweaks Bud Light's 'no corn syrup' message after court loss
The beer maker plans to appeal the decision that requires the removal of "no corn syrup" packaging, but maintains that Bud Light is "brewed with no corn syrup for a crisp taste" in new ads.
By Robert Williams • Sept. 6, 2019 -
Pepsi kicks off campaign to celebrate NFL's 100th season
The multichannel campaign includes a TV push that comes as NFL ratings bounced back after two seasons of declines.
By Barry Levine • Sept. 5, 2019 -
Papa John's 1st Shaquille O'Neal TV spot insists 'a better day' is dawning
The basketball star-turned-board member and franchisee personally delivers pizza following scandals that ousted the brand's founder.
By Shane Schick • Sept. 5, 2019 -
Jaja flips Instagram photo into reality with tequila truck tour
After a rendered image went viral, the 1-year-old liquor brand responded to demand by making the truck a reality.
By Natalie Black (Koltun) • Sept. 5, 2019 -
Burger King cooks up 'Democratic Burger' election in France
To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.
By Dianna Christe • Sept. 4, 2019 -
New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut
The lemonade-flavored spirit was inspired by a former NHL player who hosts the "Spittin' Chiclets" podcast, which the vodka brand sponsors.
By Robert Williams • Sept. 4, 2019 -
Toyota accelerates location, cultural targeting in multichannel Prius ads
The "It's Unbelievable" effort includes a digital partnership with The Weather Channel and AccuWeather that utilizes location-based targeting.
By Dianna Christe • Sept. 4, 2019 -
Bon & Viv Spiked Seltzer serves up taste test polygraph
The Anheuser-Busch brand refreshed the classic Pepsi challenge for the burgeoning hard seltzer market.
By Dianna Christe • Sept. 3, 2019 -
Porsche test drives branded games on Amazon's Twitch
A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.
By Robert Williams • Sept. 3, 2019 -
Dos Equis offers certificate in watching college football
Completing online courses and an exam gives "students" a chance to win tickets to the College Football Playoff National Championship.
By Barry Levine • Aug. 30, 2019 -
Bombay Sapphire sparks creativity with crowdsourced art installation
For #FindYourCanvas, the Bacardi gin brand lets microsite visitors remotely paint a shared canvas through robot arms.
By Robert Williams • Aug. 30, 2019 -
Cheetos snacks on Flamin' Haute look at New York Fashion Week
The brand's first runway show and style bar will showcase fans' interpretations of looks inspired by the snack food.
By Barry Levine • Aug. 30, 2019
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