Bacardi turns the sounds of bartending into ASMR-inspired video

Soundtracked by musician Swizz Beatz, "Sound of Rum" features top bartenders from around the world and builds on the brand's music marketing.

By Barry Levine • Sept. 13, 2019

Campaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative

Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone.

By Natalie Black (Koltun) • Sept. 13, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

NFL kicks off weekly show exclusively on YouTube

Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.

By Barry Levine • Sept. 12, 2019

Popeyes asks customers to BYO bun after chicken sandwich sellout

The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks.

By Barry Levine • Sept. 12, 2019

Coke's e-commerce site offers Overwatch League team bottles

The Overwatch League in February named Coca-Cola as its official beverage sponsor going into its 2019 season.

By Robert Williams • Sept. 12, 2019

Hasbro wades into gender pay discussion with female-focused Ms. Monopoly

The toymaker has reworked its classic board game to pay women more, but the rollout has drawn criticism. 

By Peter Adams • Sept. 11, 2019

Mtn Dew, Doritos to host esports tournament for 'Call of Duty'

The competition will team gamers with two NBA stars and an actress. Fans who can't attend in person can view a livestream on Twitch, Facebook and Twitter.

By Robert Williams • Sept. 11, 2019

KFC cooks up dating simulator game for Colonel Sanders

The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."

By Dianna Christe • Sept. 11, 2019

Natural Light lands helicopter at wine event as seltzer sales fizz over

With hard seltzer sales booming and White Claw, in particular, surging, Anheuser-Busch recently entered the battle of the bubbles.

By Barry Levine • Sept. 10, 2019

Diet Coke adorns fresh campaign with popular phrases like 'it's lit'

Snapchat users in the U.K. can choose a lens showing an expression from the campaign such as "can't even" or "yaasss."

By Barry Levine • Sept. 10, 2019

Illy brews digital, OOH campaign starring opera singer Andrea Bocelli

The push comes amid a lift in specialty coffee sales as foodies look beyond Starbucks for their caffeine fix.

By Dianna Christe • Sept. 9, 2019

Wrangler rides for 'cowboy spirit' in 1st global multichannel campaign

"Wear With Abandon" promotes a modern country look and will run across print, digital, radio, broadcast and video.

By Dianna Christe • Sept. 9, 2019

Hilton doubles down on successful celebrity campaign

New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.

By Barry Levine • Sept. 6, 2019

Comic Dive: Brands Open the Football Playbook

As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.

By John Hazard • Sept. 6, 2019

P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo

"Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues.

By Barry Levine • Sept. 6, 2019

AB InBev tweaks Bud Light's 'no corn syrup' message after court loss

The beer maker plans to appeal the decision that requires the removal of "no corn syrup" packaging, but maintains that Bud Light is "brewed with no corn syrup for a crisp taste" in new ads.

By Robert Williams • Sept. 6, 2019

Pepsi kicks off campaign to celebrate NFL's 100th season

The multichannel campaign includes a TV push that comes as NFL ratings bounced back after two seasons of declines.

By Barry Levine • Sept. 5, 2019

Papa John's 1st Shaquille O'Neal TV spot insists 'a better day' is dawning

The basketball star-turned-board member and franchisee personally delivers pizza following scandals that ousted the brand's founder.

By Shane Schick • Sept. 5, 2019

Jaja flips Instagram photo into reality with tequila truck tour

After a rendered image went viral, the 1-year-old liquor brand responded to demand by making the truck a reality.

By Natalie Black (Koltun) • Sept. 5, 2019

Burger King cooks up 'Democratic Burger' election in France

To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.

By Dianna Christe • Sept. 4, 2019

New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut

The lemonade-flavored spirit was inspired by a former NHL player who hosts the "Spittin' Chiclets" podcast, which the vodka brand sponsors.

By Robert Williams • Sept. 4, 2019

Toyota accelerates location, cultural targeting in multichannel Prius ads

The "It's Unbelievable" effort includes a digital partnership with The Weather Channel and AccuWeather that utilizes location-based targeting​.

By Dianna Christe • Sept. 4, 2019

Bon & Viv Spiked Seltzer serves up taste test polygraph

The Anheuser-Busch brand refreshed the classic Pepsi challenge for the burgeoning hard seltzer market.

By Dianna Christe • Sept. 3, 2019

Porsche test drives branded games on Amazon's Twitch

A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.

By Robert Williams • Sept. 3, 2019

Dos Equis offers certificate in watching college football

Completing online courses and an exam gives "students" a chance to win tickets to the College Football Playoff National Championship.

By Barry Levine • Aug. 30, 2019