Creative: Page 104
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Mastercard recreates world's top restaurant experiences for cardholders
The Priceless concept mirrors the ambiance of a rotating series of international eateries, while emphasizing Mastercard's branding.
By Barry Levine • Aug. 1, 2019 -
Courtesy of Athleta
Allyson Felix snubs Nike, signs with Athleta
The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.
By Cara Salpini • July 31, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Snickers lifts moods with mobile micro-gifting push from Walmart
The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.
By Robert Williams • July 31, 2019 -
Coors Light breaks from past strategy in millennial-focused push
The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August.
By Dianna Christe • July 31, 2019 -
P&G's sales jump as ad spending shrinks, data-driven marketing ramps up
The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products.
By Dianna Christe • July 31, 2019 -
JPMorgan Chase inks 5-year deal to generate marketing copy via AI
During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not.
By Peter Adams • July 30, 2019 -
Starbucks taps Bill Nye the Science Guy to explain nitro cold brew
Marketing firm Big Spaceship and Starbucks' in-house agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.
By Barry Levine • July 30, 2019 -
Arby's readies special food truck menu for 'Storm Area 51' event
"We can't confirm if there are aliens at Area 51. But, if they do show up, they deserve the best meats on Earth," CMO Jim Taylor said.
By Dianna Christe • July 29, 2019 -
Capital One signs Taylor Swift, eyes an edge in cash-back market
The "Shake It Off" singer appears in a commercial highlighting the company's Savor card.
By Anna Hrushka • July 26, 2019 -
Column
Comic Dive: Reality of in-housing sets in for brands
While major companies flaunt their in-house marketing teams, many struggle with attracting talent and energizing creatives.
By John Hazard • July 26, 2019 -
Outdoor Voices issues magazine as part of new storytelling platform
The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing a performance-driven angle.
By Barry Levine • July 25, 2019 -
CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds
Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue.
By Peter Adams • July 24, 2019 -
HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature
The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more.
By Dianna Christe • July 24, 2019 -
P&G Ventures bets on female-led startups with Vinetta Project deal
An initiative to source and scale new businesses will focus on categories such as sleep, menopause and skin.
By Peter Adams • July 23, 2019 -
Staples launches magazine as part of 'Worklife' brand refresh
Messaging conveys that Staples is a solutions provider that helps companies and employees work better beyond just selling office supplies.
By Barry Levine • July 23, 2019 -
Jimmy Dean sponsors Time's Apollo landing celebration in new AR app
The publisher worked with several partners to create a compelling experience showcasing its visual journalism and reach a large audience.
By Dianna Christe • July 22, 2019 -
Ordering app Ritual pilots AdQuick's performance-based OOH format
The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.
By Peter Adams • July 19, 2019 -
Bud Light offers free beer to aliens escaping during 'Storm Area 51' event
In response to a viral Facebook event, the beer brand will debut an alien-themed label if it receives 51,000 retweets on Twitter.
By Barry Levine • July 19, 2019 -
Column
Campaign Trail: How Gatorade elevates UGC with an app for teen athletes
"Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive.
By Natalie Black (Koltun) • July 19, 2019 -
Neurological evidence shows halo effect for mobile ads from surrounding content
High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.
By Barry Levine • July 19, 2019 -
Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail
In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit.
By Barry Levine • July 18, 2019 -
Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run
The Frito-Lay brand claims the first crack at the concept resulted in 700 selfies posted per day with its products.
By Peter Adams • July 17, 2019 -
Oscar Mayer's Wienermobile is for rent on Airbnb
The Kraft Heinz brand will turn the iconic hot dog-themed vehicle into a campsite to coincide with Lollapalooza.
By Dianna Christe • July 17, 2019 -
ANA: In-house agencies struggle with energizing creatives, attracting top talent
After chronicling the rapid shift toward in-housing, the ANA now highlights key challenges in order to lay the foundation for best practices.
By Dianna Christe • July 17, 2019 -
Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch
Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze.
By Peter Adams • July 16, 2019
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