How Unilever can change CPG marketing by shifting Wall's ice cream ads away from kids

Adopting more responsible advertising and marketing principles for foods and beverages designed for children could be a game-changer for the CPG giant and its competitors.

By Cathy Siegner • Feb. 18, 2020

Domino's taps Norm from 'Cheers' to promote new pickup feature

An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names. 

By Dianna Christie • Feb. 18, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Kraft Heinz to boost media spending by 30% while cutting agencies

A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter.

By Robert Williams • Feb. 14, 2020

Starbucks names new CMO focused on bridging physical, digital experience

In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.

By Peter Adams • Feb. 14, 2020

Sweetgreen taps celeb chef David Chang to promote new sustainable salad

The Momofuku founder stars in a humorous video series alongside fish puppets to discuss the new environmentally friendly kelp offering.

By Dianna Christie • Feb. 14, 2020

Secret adds Serena Williams' star power to gender equality push

A partnership will include several campaigns starring Williams, who will also assist the brand in conducting research around gender bias in sports. 

By Dianna Christie • Feb. 13, 2020

Sprite Ginger debuts with streetwear line, wide-ranging marketing push

The brand's first capsule collection was teased on social media and outdoor ads ahead of its release, similar to a sneaker drop.

By Dianna Christie • Feb. 13, 2020

What Brandless' downfall says about brand building in the digital era

One of the biggest casualties to recently impact the DTC category carries lessons for legacy marketers.

By Peter Adams • Feb. 13, 2020

KFC, Crocs strut fried chicken-themed clogs at New York Fashion Week

Collaborative footwear featuring scented drumstick charms will be available to consumers this spring.

By Peter Adams • Feb. 12, 2020

Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign

The theme positions the brand as relatable to the average woman in a sharp departure from previous efforts.

By Dianna Christie • Feb. 12, 2020

Cascade and Sarah Michelle Gellar tease environmental friendliness of dishwashers

Using innuendo, the ad uses celebrity sex appeal to push an environmentally friendly message.

By Dianna Christie • Feb. 12, 2020

Stella Artois pushes romance and experiences in Valentine's Day spot

Alongside two video ads and an OOH activation, the campaign includes partnerships with dating app Bumble and food delivery service Postmates.

By Dianna Christie • Feb. 11, 2020

In-house agencies struggle to reach full potential, report says

Despite having advantages such as institutional knowledge, in-house agencies face challenges like a lack of autonomy and hierarchical issues. 

By Dianna Christie • Feb. 11, 2020

The world spins faster. Does your brand?

In today's hyperkinetic media environment, fearlessness and the willingness to be uncomfortable may be the key to staying relevant, writes CBX's​ Satoru Wakeshima.

By Satoru Wakeshima • Feb. 11, 2020

Quibi commands advertising spotlight at sold-out Oscars show

ABC reportedly charged up to $2.8 million per 30-second spot, up from last year's average of $1.98 million.

By Peter Adams • Feb. 10, 2020

Seventh Generation brings climate change stance to new campaign

Paying tribute to the past, the effort urges people to join the Unilever brand in working to ensure the Earth is habitable for future generations.

By Robert Williams • Feb. 10, 2020

Mars Wrigley teams with Bumble on Valentine's Day experience in NYC

Aimed at connecting with women who wish to spend the holiday bonding with friends, the pop-up will offer free manicures and dating profile advice.

By Dianna Christie • Feb. 10, 2020

Pizza Hut names new marketing leadership, looking to inject some KFC brand magic

KFC marketers George Felix and David Graves will become CMO and chief brand officer, respectively, as their sister brand seeks a turnaround.

By Peter Adams • Feb. 7, 2020

56% of marketers think AI will negatively impact branding in 2020, study says

While automation has benefited several marketing functions, maintaining creative excellence is a concern of many marketers.

By Dianna Christie • Feb. 7, 2020

Did Peloton spin its widely mocked 'Wife' ad into a win?

The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with.

By Peter Adams • Feb. 7, 2020

Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'

In its first photography-focused effort, the brand leans into experiential exhibits that immerse guests' senses and emphasize connection and self-reflection.

By Natalie Black (Koltun) • Feb. 7, 2020

Amstel Light taps Phil Mickelson as friendship matchmaker in new ad

The brand is targeting male Gen Xers and older consumer groups who haven't traditionally been the focus of beer campaigns.

By Dianna Christie • Feb. 6, 2020

Burger King celebrates Harley Quinn's breakup in anti-Valentine's Day promotion

By building a promotion around the narrative of scorned lovers, the brand could connect with consumers at a time when fewer are embracing the holiday.

By Dianna Christie • Feb. 6, 2020

Corporate social responsibility emerges as content king in 2020 Super Bowl ads

Considering relevance, brand persona and impact are key to marketing around CSR, says Lindsay Singleton, a Civic Responsibility Project board member.

By Lindsay Singleton • Feb. 6, 2020

'Kraft Mac is for lovers' in Valentine's Day campaign

A cross-channel effort includes a contest in which consumers can win free products, along with candles and rose petals for a romantic date night.

By Dianna Christie • Feb. 5, 2020