Creative: Page 105
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Oscar Mayer's Wienermobile is for rent on Airbnb
The Kraft Heinz brand will turn the iconic hot dog-themed vehicle into a campsite to coincide with Lollapalooza.
By Dianna Christe • July 17, 2019 -
ANA: In-house agencies struggle with energizing creatives, attracting top talent
After chronicling the rapid shift toward in-housing, the ANA now highlights key challenges in order to lay the foundation for best practices.
By Dianna Christe • July 17, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch
Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze.
By Peter Adams • July 16, 2019 -
Busch hides 'Pop Up Schop' somewhere in a national forest
Fans who decipher clues on Twitter and find the secret location could win a lifetime supply of beer.
By Barry Levine • July 16, 2019 -
Sponsored by Klaviyo
4 ways to ignite summer sales through personalization
Create amazing customer experiences and own your growth with these personalization strategies.
July 15, 2019 -
P&G amplifies call for equal pay, makes financial pledge following World Cup victory
The marketer's Secret brand, a sponsor of the U.S. women's team, ran a full-page ad in The New York Times and said it will donate a symbolic $529,000 to the cause.
By Peter Adams • July 15, 2019 -
Marvel and Axe partner on web comic series 'The Fresh-Men'
The effort, which includes a mixtape and a presence at Comic-Con, is a way for the grooming brand to get in front of its target audience as ad-free media options proliferate.
By Dianna Christe • July 15, 2019 -
Deep Dive
No ads, no problem: How marketers are collaborating with streaming platforms
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.
By Kira Barrett • July 15, 2019 -
Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push
The Coca-Cola brand teamed with TV personality Egypt Sherrod to design a tea shed, a riff on the home improvement show "He Shed, She Shed."
By Chris Kelly , Barry Levine • July 12, 2019 -
Column
Comic Dive: Justice? Do It
Despite online outrage, Nike continues to take cues from Colin Kaepernick — a risk that hasn't impacted sales.
By John Hazard • July 12, 2019 -
Glad enlists comedian Grace Helbig for 'Off-Road Kitchen Challenge' video
A follow-up to last year's "Upside Down Kitchen" campaign, the video underscores how the Clorox brand uses YouTube to take creative swings.
By Barry Levine • July 12, 2019 -
NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
By Peter Adams • July 11, 2019 -
Stella Artois challenges drinkers to rethink summer vacations
The brand brings in Idris Elba to push a theme of relatability with a social media-heavy campaign and new outdoor creative.
By Barry Levine • July 11, 2019 -
Jeep turns up Jeremy Renner's original music for latest summer campaign
The brand filmed the ads and a music video simultaneously, as well as a documentary that follows the "Avengers" actor's musical efforts.
By Barry Levine • July 11, 2019 -
Macy's Story goes outside with Dick's Sporting Goods
The department store partnered with the national sporting goods chain and Miracle-Gro for its latest experiential concept.
By Kaarin Moore • July 10, 2019 -
Schick promotes self-love with parody video, contest
Jackie Cruz of "Orange is the New Black" woos herself on "Feelin' Myself Island," in a parody of reality dating shows like "Love Island."
By Dianna Christe • July 10, 2019 -
Supercuts seeks fresh brand look with humorous campaign, technology push
New creative stars a bald "House of Cards" actor, who jealously shames people for taking their hair for granted.
By Peter Adams • July 10, 2019 -
Cotton Inc. debuts Amazon store curated by celebrity stylist
Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.
By Dianna Christe • July 10, 2019 -
Microsoft's expansive 'Stranger Things' tie-in features retro Windows app
The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.
By Robert Williams • July 9, 2019 -
Deep Dive
The year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 8, 2019 -
Deep Dive
9 buzzworthy campaigns that set brands apart in 2019's first half
From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019 -
Deep Dive
Marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 8, 2019 -
Budweiser uncaps behind-the-scenes documentary on brewing competition
Set to hit select theaters on Aug. 2, the film is part of a larger long-form content trend among big brands.
By Dianna Christe • July 8, 2019 -
Beef Association 'keeps sizzlin'' with ASMR-like video campaign
To reach millennials, the long-running "Beef. It's What's For Dinner" campaign gets a refresh.
By Dianna Christe • July 8, 2019
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