Car-sharing service Turo rents out 'Mortymobile' for 'Rick and Morty' tie-up

The vehicle, which promotes the series' return for a fourth season, is a 2010 Mica Mazda 3 with a giant fiberglass Morty attached on top.

By Dianna Christe • Nov. 18, 2019

Saks creates multichannel experience for 'Frozen 2' holiday windows

The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.

By Dianna Christe • Nov. 18, 2019

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Dunkin' launches 1st online pop-up shop for holidays

The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items. 

By Barry Levine • Nov. 15, 2019

Comic Dive: Chicken Sandwich Kerfuffle

Recent missteps by Chick-fil-A, which is closed on Sundays, have given Popeyes easy marketing fodder around the return of its chicken sandwich.

By John Hazard • Nov. 15, 2019

Pepsi debuts limited-edition non-alcoholic sparkling rosé cola

The soda giant is teaming up with the TV network Bravo to launch the trendy beverage this weekend at its inaugural convention in New York City.

By Cathy Siegner • Nov. 15, 2019

Jennie-O Turkey puts social influencers on annual Thanksgiving hotline

Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.

By Dianna Christe • Nov. 13, 2019

Meow Mix remixes iconic jingle for music streaming era

Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads. 

By Chantal Tode • Nov. 13, 2019

The ins and outs of simpler brand identities

Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.

By Dianna Christe • Nov. 13, 2019

Kimberly-Clark taps Accenture Interactive as lead creative agency for baby products

The agency division won the account because of its technology and Droga5's creative capabilities, a brand executive told The Wall Street Journal.

By Barry Levine • Nov. 12, 2019

5 marketing misfires from 2019 that show brand vulnerability is growing

Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.

By Peter Adams • Nov. 12, 2019

Leveraging nostalgia: How retailers can build on the warmth of holiday shopping

Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.

By Kaarin Moore • Nov. 11, 2019

Mobility brand Lime spotlights LA culture with influencer-led events, print zine

"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.

By Robert Williams • Nov. 11, 2019

P&G, Walmart, Google top list of multicultural ads driving purchase intent

The first analysis to apply a new ​ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.

By Dianna Christe • Nov. 11, 2019

Aéropostale's 'Oneness' campaign celebrates unity with real people

Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.

By Barry Levine • Nov. 8, 2019

P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'

New podcast and video series for the book that gives tips on rebalancing domestic work feature P&G's Tide, Downy, Charmin and Bounty brands.

By Barry Levine • Nov. 8, 2019

Campaign Trail: Is clear a color? Why Xerox is igniting the debate

Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color.

By Natalie Black (Koltun) • Nov. 8, 2019

Chili's dishes out custom merch to showcase free delivery promotion

Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.

By Barry Levine • Nov. 7, 2019

Papa John's replaces recently appointed CMO amid restructuring

The chain's CEO said during a conference call this week that a marketing campaign featuring Shaquille O'Neal is helping the brand repair its image.

By Barry Levine • Nov. 7, 2019

Pepsi shakes up holiday gift-giving with mobile spin on paying it forward

The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.

By Peter Adams • Nov. 6, 2019

Kroger looks to transform with 'Fresh for Everyone' campaign

The grocer's rebrand features a fresh logo, inclusive messaging and ads on TV, billboards, social media and audio streaming platforms.

By Jessica Dumont • Nov. 6, 2019

Johnnie Walker adds 'sensorial dynamism' to visual identity

The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.

By Barry Levine • Nov. 5, 2019

Axe debuts gaming-themed campaign for 'League of Legends' showdown

"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.

By Barry Levine • Nov. 5, 2019

UK retailer Selfridges breaks holiday marketing tradition with edgy short film

"Future Fantasy" aims to contrast with typically sweet seasonal efforts and features ambassadors like the Cambridge Analytica whistleblower.

By Peter Adams • Nov. 4, 2019

Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'

The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.

By Robert Williams • Nov. 4, 2019

Espolòn Tequila slings print magazine at pop-up newsstand

To celebrate Day of the Dead, the Campari America brand also ran a satirical obituary for "fake news" in The New York Times.

By Dianna Christe • Nov. 4, 2019