Creative: Page 107
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Publicis acquires full-service indie agency Rauxa
The largest woman-owned agency in the industry reported $70 million in net revenue last year and has clients including Verizon and Samsung.
By Peter Adams • Aug. 20, 2019 -
Direct Auto taps Tonya Harding, Johnny Manziel for rebrand focused on second chances
Rapper Fat Joe also makes an appearance in the campaign created with agency of record Pereira O'Dell.
By Dianna Christe • Aug. 19, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Campbell Soup, Rolex top ranking of brand personality
Trustpilot revealed the "big five" basic traits are openness, conscientiousness, extraversion, agreeableness and emotional range.
By Robert Williams • Aug. 19, 2019 -
J.C. Penney sued by Zumba over marketing campaign
The fitness company took issue with the retailer's use of the slogan "From A to Zumba" to sell apparel.
By Ben Unglesbee • Aug. 16, 2019 -
Lay's puts potato's fate in hands of Twitter followers
Shares of #SaveSpud or #SizzleSpud hashtags will determine if a new root vegetable character is spared or turned into chips.
By Barry Levine • Aug. 16, 2019 -
Papa John's names Camp + King as creative AOR, dropping EGM after 1 year
The Havas Worldwide shop will have a lot on its plate, as the chain recently announced plans to invest $80 million in marketing and franchisee relief.
By Barry Levine • Aug. 16, 2019 -
Column
Campaign Trail: Why Brita used Photoshop to trash idyllic locations
Part of what powered the #NoFilterNoFuture campaign on Instagram were compelling influencer narratives and a dash of deception.
By Natalie Black (Koltun) • Aug. 16, 2019 -
WeQ teams with TikTok to boost influencer campaigns
The partnership aims to provide brands and app developers with access to native ad campaigns that include creators on the social video platform.
By Robert Williams • Aug. 16, 2019 -
JetBlue riffs on Wright brothers in ads encouraging travelers to avoid the 'bare minimum'
Fictional "The Alright Brothers" play a lead role in the MullenLowe-created campaign, which swipes at airline rivals' stripped down services.
By Barry Levine • Aug. 15, 2019 -
NBA tips off interactive basketball attraction at Disney World
Immersive games let visitors practice dunks and test their skills to see how they measure up to professionals before a mock draft.
By Robert Williams • Aug. 15, 2019 -
Rice Krispies designs Love Notes packaging to comfort kids with autism
Other snack brands have turned to packaging innovation and cause-led initiatives to stand out in the crowded back-to-school season.
By Dianna Christe • Aug. 14, 2019 -
Werther's Original taps 'Price is Right,' 'Wheel of Fortune' in nostalgia-focused ads
An effort emphasizing positive childhood moments includes rich media ads on publishers PopSugar, People and Parents.
By Barry Levine • Aug. 13, 2019 -
Truly Hard Seltzer swipes at beer, wine and spirits in new ads starring Keegan-Michael Key
The brand's first campaign under Boston Beer Company's new CMO features spots helmed by Hollywood director Doug Liman.
By Barry Levine • Aug. 13, 2019 -
Foot Locker salutes Nike with ads honoring the swoosh, exclusive gear
The duo's latest collaboration taps sports and music stars to capture sneakerhead sales and highlight the history of Nike's iconic logo.
By Dianna Christe • Aug. 12, 2019 -
Hinge kills new mascot in push for users to find love and delete its app
The dating app's first international campaign includes ads in New York City subway stations and on Hulu.
By Dianna Christe • Aug. 12, 2019 -
'Norsemen' producer swayed Netflix's algorithm with targeted Facebook campaign
The campaign, which cost just $18,500 in the U.S., reached 5.5 million Facebook users and generated 2 million video views.
By Robert Williams • Aug. 12, 2019 -
Deep Dive
Can brands avoid backlash as sustainability scrutiny piles up?
Big businesses are some of the world's largest producers of waste, and they're under mounting pressure to craft strategies to address the issue. Experts advise that actions speak louder than words.
By Peter Adams • Aug. 12, 2019 -
Keystone Light offers to pay a year's worth of rent for 13 cash-strapped consumers
A contest targeting 21- to 24-year-olds with limited disposable income includes packaging featuring Snapcodes.
By Peter Adams • Aug. 9, 2019 -
Marriott's Aloft Hotels launches 'money-can't-buy experiences' for loyalty members
The hotel also unveiled a collaboration with "GIF-ITI" street artist INSA on an interactive art experience for mobile users.
By Robert Williams • Aug. 9, 2019 -
Honda doubles down on esports with League of Legends Championship sponsorship
Along with its prior sponsorship of Team Liquid, Honda becomes the first North American automaker to sponsor both an esports team and league.
By Barry Levine • Aug. 9, 2019 -
Column
Comic Dive: The Brands Have Landed
Bud Light and Arby's are storming Area 51, but will any of the millions interested in the Facebook event actually show up?
By John Hazard • Aug. 9, 2019 -
Burger King mascot streams with esports stars to promote Impossible Whopper
Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.
By Peter Adams • Aug. 8, 2019 -
Busch parodies vintage coffee ads for return of 'Latte' brew
While the limited-edition cans contain beer, a spot satirizes coffee commercials from the '80s and '90s.
By Barry Levine • Aug. 8, 2019 -
Puma puts geotargeted ads on taxis for situationally aware OOH push
A data-rich execution promoting Puma's flagship store comes as marketers seek better ways to measure OOH's impact.
By Barry Levine • Aug. 8, 2019 -
Hanes pushes body positivity in 'Every Bod' campaign
Embracing an inclusive approach, the brand is promoting everything "from dad bods to bachelor pad bods, pro bods and average joe bods."
By Dianna Christe • Aug. 7, 2019
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