Aquaman dives into Roblox gaming platform in Warner Bros. tie-up

The online game, which is popular with teens, created an immersive experience based on the upcoming DC comics adaption. 

By Erica Sweeney • Nov. 27, 2018

Oreo unwraps playable turntable that spins cookies, not vinyl

Available on Amazon, the holiday gift lets users record messages and skip to a new song each time a bite is taken from the snackable disc.

By Peter Adams • Nov. 26, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

The Macallan takes flight with first-ever global ad campaign

The Scotch whisky brand's "Make The Call" includes a 90-second film and will launch across television, cinema and digital channels.

By Erica Sweeney • Nov. 26, 2018

Relive the year's 6 biggest brand fails — they carry important lessons for marketers

From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.

By Peter Adams • Nov. 26, 2018

Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend

A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 21, 2018

Taco Bell (sort of) resurrects London's Big Ben with distinctive, branded chime

The famous tower has been under construction and silent for more than a year, giving the marketer an opportunity to promote four new locations in the city. 

By Erica Sweeney • Nov. 21, 2018

Chili's taps into online pop-up trend with limited Cyber Monday merch

The brand's team of designers shared sneak peeks of the gear on social media, including a T-shirt inspired by a popular episode of "The Office."

By Erica Sweeney • Nov. 21, 2018

Comic Dive: Half-Baked Thanksgiving Turkeys

This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas.

By John Hazard and Lisa Burdige • Nov. 20, 2018

Secret demands equal pay for women in star-studded music video

The P&G brand teamed with Ladies Get Paid and co-working space The Wing to provide women with resources like a downloadable toolkit and workshops.

By Erica Sweeney • Nov. 20, 2018

Halfway across the world, consumers demand brands take political action — but it looks different than in the US

Nearly two-thirds of surveyed UAE consumers think it's important for brands they follow to take a stance on societal issues, but what issues are "acceptable" vary.

By Erica Sweeney • Nov. 20, 2018

Walmart unveils 'digital playground' as it gets serious about toys

After aligning with interactive programmer Eko, the retailer is rolling out an online testing experience just in time for the holidays.

By Dan O'Shea • Nov. 19, 2018

'The Grinch' hacks Honda's Twitter account

The Dr. Seuss character's signature grumpy style is on full display across social media in GIFs and other shareable content.

By Robert Williams • Nov. 19, 2018

3 trends that bring holiday video marketing into focus

Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.

By Dianna Christe • Nov. 19, 2018

Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.

By Erica Sweeney • Nov. 16, 2018

Burger King hijacks Black Friday ads to give away free Whoppers

The fast-food chain debuted Whopper-Shopper.com, a site featuring banner ads from other brands that reward shoppers who click and make purchases.

By Erica Sweeney • Nov. 16, 2018

67% of marketers think digital advertising hurts creative quality, study finds

Over the coming year, 91% of marketers will prioritize making digital ads more engaging to meet their brand goals.

By Erica Sweeney • Nov. 15, 2018

KFC steps into streetwear with collection from famed Japanese designer Nigo

Gear for the "fashionable, finger lickin' hypebeasts of the world" will be available at a New York pop-up on Nov. 16, where the founder of A Bathing Ape will make an appearance.

By Erica Sweeney • Nov. 15, 2018

Baked goods brand Bauducco mixes influencers, OOH for holiday campaign

The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time. 

By Erica Sweeney • Nov. 15, 2018

SodaStream mimics iconic Coke ad while stressing plastic pollution problem

The latest campaign from the do-it-yourself seltzer brand, which PepsiCo is buying for $3.2 billion, echoes Coca-Cola's 1971 "Hilltop" ad but with people standing on a mound of empty plastic bottles. 

By Erica Sweeney • Nov. 14, 2018

Skyy Vodka taps John Cena for 'Proudly American' campaign

The campaign celebrates inclusivity and includes a parody video that already has more than one million views on the WWE star's Twitter account.

By Erica Sweeney • Nov. 14, 2018

Waffle House celebrates popular jukebox jams with Facebook Live awards show

The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown. 

By Erica Sweeney • Nov. 14, 2018

Hotels.com docuseries follows 'Queer Eye' star on comedy tour

The four-episode series chronicles Jonathan Van Ness' 10-night tour across the country.

By Erica Sweeney • Nov. 13, 2018

Pepsi targets taste testers through digital OOH campaign

The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.

By Erica Sweeney • Nov. 13, 2018

Even social networks are struggling with influencer marketing

In the aftermath of news that Snap's agency is suing an influencer, HYPR Brands' Gil Eyal expects to see a shift in the way influencers are activated and compensated.

By Gil Eyal • Nov. 13, 2018

'Vote Every Day' campaign from 25 brands urges support for cause-driven companies

Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.

By Erica Sweeney • Nov. 13, 2018