Allbirds invites fans to 'meet' their shoes with interactive experience

The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source.

By Erica Sweeney • Nov. 1, 2018

Butterball updates Turkey Talk-Line with Amazon Alexa

The poultry brand aims to help cooks "host like a boss" this Thanksgiving by offering planning and cooking tips via a new skill.

By Erica Sweeney • Nov. 1, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

How Bonobos grows brand purpose following its controversial sale to Walmart

Leaders from the men's apparel disruptor talked at the IAB's Direct Brand Summit about getting bolder with marketing during their first year under new corporate stewardship.

By Peter Adams • Nov. 1, 2018

Puma retools media strategy with account shift to Havas

The sportswear brand wants to pivot focus from quantity of ads to more quality relationships with media owners. 

By Erica Sweeney • Nov. 1, 2018

Hilton's new campaign with Anna Kendrick proves a hit with millennials

A YouGov analysis found the number of younger adults who said they would consider booking with the brand has jumped to 33% following its rollout.

By Erica Sweeney • Nov. 1, 2018

NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk

The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.

By Erica Sweeney • Oct. 31, 2018

Pizza Hut unveils robotic delivery truck that bakes pizzas en route

The chain partnered with Toyota to create the PIE Pro prototype, which cooks pies in seven minutes and could help the company compete in the delivery tech arms race. 

By Kristine Sherred • Oct. 31, 2018

Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience

Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams. 

By Erica Sweeney • Oct. 31, 2018

Why the fierce battle between direct and traditional brands isn't so clear-cut

At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle.

By Peter Adams • Oct. 31, 2018

Comic Dive: Night of the Living Brand

It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.

By John Hazard and Lisa Burdige • Oct. 30, 2018

BrewDog Airlines offers group travel experience for craft brewer's fans

The trip is open to "Equity Punks," which is how the company refers to those who invested in its crowdfunding, capital-raising efforts.

By Erica Sweeney • Oct. 30, 2018

IHOP gets in the holiday spirit with Grinch-inspired menu, ads

A TV spot, developed around a scene from the upcoming "Dr. Seuss' the Grinch" film, will air on TV, online and social media.

By Erica Sweeney • Oct. 30, 2018

Mars Wrigley's chief Halloween officer answers our burning candy marketing questions

In an emailed conversation, Victor Mehren — COO by day — explains the unique challenges and opportunities for the company behind iconic treats like M&M's, Snickers and Skittles.

By Peter Adams • Oct. 30, 2018

Ford ads created for brand loyalists drive awareness, purchase intent, study says

The recently launched "Built Ford Proud" campaign features actor Bryan Cranston and touts the brand's history.

By Erica Sweeney • Oct. 29, 2018

Why advertisers can't take their eyes off the connected TV opportunity

Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.

By Shane Schick • Oct. 29, 2018

Perrier, SodaStream promote alternative Halloween costume ideas

The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso​.

By Erica Sweeney • Oct. 29, 2018

What Gen Z wants for Christmas

It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.

By Cara Salpini • Oct. 26, 2018

Gap's holiday campaign spreads love with R&B star Leon Bridges

A continuation of "Meet Me in the Gap" modernizes the brand's marketing creative with a diverse cast and focus on positivity.

By Erica Sweeney • Oct. 26, 2018

Chipotle's 'For Real' campaign focused on ingredients provides 'noticeable' sales bump

Digital sales jumped nearly 50% in Q3 following a $135 million investment in things like mobile and online ordering and the launch of the marketing push. 

By Kristine Sherred • Oct. 26, 2018

Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt

An '80s action star, a spooky spin on the Insta-worthy Unicorn Frappuccino and an $85 white tee make our editors' picks this week. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 26, 2018

Dollar Shave Club's inclusive campaign, space contest lather up results

The razor disruptor experienced a jump in ad awareness, buzz and purchase consideration since "Get Ready" debuted in July, according to YouGov. 

By Erica Sweeney • Oct. 26, 2018

WPP looks to sell stake in Kantar as Q3 results send shares plunging

The news marks a significant move by freshly minted CEO Mark Read, who's struggling to reinvigorate the ad holding giant's business.

By Peter Adams • Oct. 25, 2018

Tazo spills the tea on camping experience with 'Drag Race' star

The campaign is part of the Unilever brand's "Brew the Unexpected" messaging that urges people to get out of their comfort zones.

By Erica Sweeney • Oct. 25, 2018

YouTube TV debuts AR ads during World Series broadcast

The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience. 

By Erica Sweeney • Oct. 25, 2018

Rimmel leverages AI-powered tool to fight beauty cyberbullying

The brand is partnering with the nonprofit Cybersmile to create an online space for young people to share experiences and find solutions to the issue.

By Erica Sweeney • Oct. 24, 2018