Disney, Netflix, Google first to advertise on digital ribbon screens in London Underground

The full-motion format allows an ad to flow across the length of the OOH screen.

By Erica Sweeney • Jan. 14, 2019

Skittles will stage a Broadway musical on Super Bowl Sunday

"Skittles Commercial: The Broadway Musical" will feature original music and a 17-member cast — including a yet-to-be-named celebrity.

By Erica Sweeney • Jan. 14, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization

An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.

By Dianna Christe • Jan. 14, 2019

DoorDash hits the airwaves with first national ad campaign

Through March 31, DoorDash ads will air on TV, digital and social channels featuring prominent partners like Wendy's, Chipotle and The Cheesecake Factory.

By Kristine Sherred • Jan. 14, 2019

Taco Bell's new billboard dispenses nacho cheese

Next week's activation in Toronto will promote the launch of the Nacho Cheese Naked Chicken Chalupa.

By Erica Sweeney • Jan. 11, 2019

McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports

The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.

By Erica Sweeney • Jan. 11, 2019

What brands can learn from Netflix's 'Bandersnatch'

Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.

By Shachar Orren • Jan. 11, 2019

Let the games begin: Tracking every ad for Super Bowl 2019

Sprint drafts Bo Jackson, Microsoft empowers gamers with disabilities and Cars.com readies a "war room" as the Super Bowl ad picture comes into focus.

By Marketing Dive Team • Jan. 11, 2019

5 trends that will define retail marketing in 2019

From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.

By Cara Salpini • Jan. 10, 2019

GE Appliances searches for 'professional grandma' to promote smart kitchen devices

Thirty "grandma interns" auditioned at CES, where the company introduced its GE Appliances Kitchen Hub.

By Erica Sweeney • Jan. 10, 2019

Anheuser-Busch preps 5.5 minutes of Super Bowl airtime

As a longtime advertiser during the big game, this year's ad buy is set to be its biggest yet with eight spots across seven brands.

By Erica Sweeney • Jan. 10, 2019

'A world with no ads': P&G, Unilever's top marketers envision different paths forward

Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off.

By Peter Adams • Jan. 10, 2019

Arby's sandwich-inspired subscription box sells out in under an hour

The first month's box is filled with a vintage Arby's sled tray, bacon scarf, winter beanie and a set of temporary tattoos.

By Erica Sweeney • Jan. 10, 2019

Milk brands debut shoppable in-recipe ads, digital grocery aisle to boost sales

The Milk Processor Education Program is teaming up with grocery tech company Chicory on the initiative. 

By Erica Sweeney • Jan. 9, 2019

Pepsi pops open first new tagline in 7 years with 'For the Love of It'

The soda brand is partnering with musical group Now United on the global campaign, which includes fresh packaging, out-of-home displays, commercials and digital content.

By Erica Sweeney • Jan. 9, 2019

Juul campaign zeroes in on adults after criticism of targeting teens

Testimonal-style spots will air on cable TV after 10 p.m. to reach adults looking to "make the switch" to e-cigarettes.

By Erica Sweeney • Jan. 9, 2019

L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES

Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization. 

By Peter Adams • Jan. 9, 2019

Mastercard drops name from logo, banks on symbol-only mark

The company will now solely use its red and yellow interlocking circles to represent its brand in order to stand out on digital platforms.

By Erica Sweeney • Jan. 8, 2019

Walmart's famous cars Golden Globes ad racks up 8K mentions, analysis finds

Fiji Water also generated buzz when a model holding a tray of water bottles on the red carpet appeared to photobomb celebrities, inspiring the hashtag #FijiWaterGirl.

By Erica Sweeney • Jan. 8, 2019

At CES, CMOs dish on the 'existential crisis' tech has created for marketing

"If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday.

By Peter Adams • Jan. 8, 2019

KFC brings back iconic '90s hairstyle to promote Famous Bowls meal

Fans can get a free "spherical dishware-inspired haircut" on Thursday in Brooklyn and share their new look on Twitter.

By Erica Sweeney • Jan. 8, 2019

L'Oréal Paris animates celeb-heavy campaign with Giphy, Instagram for Golden Globes

Throughout the weekend, fans could add to their Instagram Stories a branded Giphy sticker created for the campaign.

By Erica Sweeney • Jan. 7, 2019

Google's 'Home Alone Again' is most popular holiday ad, analysis finds

Duracell's holiday campaign, which showed what could happen if Santa didn't trust the battery brand, was a close second with 70.3 million views.

By Erica Sweeney • Jan. 7, 2019

P&G combats 'mass disruption' with slew of digital-first products at CES

Presenting for the first time at the annual event on Sunday, the CPG giant detailed factors that lead it to think differently about brand innovation.

By Peter Adams • Jan. 7, 2019

7 trends set to shape marketing in 2019

The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly • Jan. 7, 2019