Less than half of advertisers are confident in data-driven insights, study says

While marketers agree that blending short- and long-term measures is best for determining ROI, 40% still focus mainly on short-term sales. 

By Erica Sweeney • Oct. 11, 2018

Facebook's Marketing Partner program integrates smaller agencies, consultants

The goal is to boost creative development by giving smaller agencies faster support and letting marketers assess the performance of creative before releasing it.

By Erica Sweeney • Oct. 11, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Chipotle debuts scratch-and-sniff stickers inspired by its popular Giphy designs

The release of the limited-edition items celebrates the stickers receiving 100 million views on Instagram and Snapchat.

By Erica Sweeney • Oct. 11, 2018

4 takeaways on video from Advertising Week

The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month.

By Natalie Black (Koltun) , Chris Kelly • Oct. 10, 2018

What true brand bravery looks like, according to marketers who took the leap

A bolder voice for leadership, a willingness to do things off the cuff and an ear toward cultural conversations were among the strategies dispensed at Advertising Week this year.

By Peter Adams • Oct. 10, 2018

Smirnoff promotes non-GMO push with celebrity lineup

The continuation of the "Welcome to the Fun%" campaign features Ted Danson, Jenna Fischer, Jonathan Van Ness and a pop-up corn maze.

By Erica Sweeney • Oct. 10, 2018

Honey Bunches of Oats brings back retired spokesperson in cross-channel rhyming campaign

"Rhymes with Delicious" includes several TV spots, along with content tailored for social media and internet radio.

By Erica Sweeney • Oct. 10, 2018

Pom Wonderful's 'Worry Monsters' break 4th wall to taunt YouTube viewers

The skippable pre-roll video is part of the brand's new multimillion-dollar, multi-year campaign, which was developed in-house and urges consumers to worry less. 

By Erica Sweeney • Oct. 9, 2018

Ford brings on more than 100 in-house marketers, BBDO in agency revamp

Under a new agency model, Ford says it will save $150 million annually and place a greater focus on emerging advertising tools and technology to better personalize marketing.

By Erica Sweeney • Oct. 9, 2018

Comic Dive: Vacation, All I Ever Wanted

Marketers from brands like Airbnb and Hilton look for new ways to motivate travelers to hit the book button, from last-minute deals to special experiential offers. 

By John Hazard and Lisa Burdige • Oct. 9, 2018

How to make the most of influencer marketing this holiday season

By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.

By Natalie Black (Koltun) • Oct. 8, 2018

A 2018 holiday marketing guide to data-driven campaigns

Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.

By Shane Schick • Oct. 8, 2018

Nike store foot traffic spiked 17% following Kaepernick campaign rollout, Foursquare finds

Breaking the figures down, foot traffic increased 27.3% in blue-voting counties versus 8.5% in red-voting counties in the week after launch. 

By Erica Sweeney • Oct. 8, 2018

Smirnoff's Spotify API earned 630M impressions

At Advertising Week, a Diageo executive detailed the recent campaign's success in raising awareness about gender bias in the music industry.

By Chris Kelly • Oct. 5, 2018

Wendy's CMO on striking the right amount of social media sass

The executive talked about the brand's reputation for dishing out direct, cheeky jabs at competitors and how this drives results.

By Natalie Black (Koltun) • Oct. 5, 2018

Del Monte highlights connection to farmers, communities in 'Growers of Good'

The company's first major brand campaign since 2012 was created by new AOR DonerLA and is part of its continued efforts to court millennials. 

By Erica Sweeney • Oct. 5, 2018

Cup Noodles, Top Ramen stir up merch, including 'Send Noods' sign, for National Noodle Day

Other e-commerce offerings from the Nissin-owned college favorites include a Top Ramen pillow, a Cup Noodles baby onesie and a dog Halloween costume. 

By Erica Sweeney • Oct. 5, 2018

53% of consumers believe brands can do more to solve social problems than governments

Almost two-thirds of respondents surveyed by Edelman now purchase from — or boycott — brands due to their stance on a social or political issue. 

By Erica Sweeney • Oct. 5, 2018

Dawn, Chick-Fil-A Q3 ads achieve 'rare' levels of emotional connection, analysis finds

The most powerful, inspiring and funniest ads in Q3 evoked unusually strong responses from viewers, but overall, ads rarely reached such heights. 

By Erica Sweeney • Oct. 4, 2018

Dunkin' brews pop-up tiny home that runs on coffee

By extending the activation to include a vacation sweepstakes and an Airbnb tie-up, the chain aims to drive a stronger brand connection.

By Natalie Black (Koltun) • Oct. 4, 2018

How Nike curbs the challenges of Instagram's popular Stories feature

The brand's global head of business and media detailed how the shoemaker transforms the format's difficulties into strengths.

By Chris Kelly • Oct. 4, 2018

White Castle sends Wu-Tang Clan to space for new series promoting Impossible Slider

The partnership with Impossible Foods, maker of a popular plant-based hamburger, includes a retro-styled series that features fan questions. 

By Erica Sweeney • Oct. 4, 2018

Subway, Mastercard and Radisson execs on why agencies are still essential — and where they need to grow

Executives pushed back against the threat of trends such as agency in-housing during a panel moderated by Accenture Interactive Operations. 

By Peter Adams • Oct. 4, 2018

Reebok debuts '90s-themed campaign with capsule collection, content series

The brand capitalizes on nostalgia as it relaunches the Aztrek sneaker, which was first released in 1993, with a video series and influencer-created line.

By Erica Sweeney • Oct. 3, 2018

Cotton Inc.'s Fashion Week banner ads on Amazon deliver 5% CTR

Ads linking to a shoppable video of a runway show are part of an effort running through Oct. 11, with early results released Tuesday at the Mobile Marketing Association's Innovate conference.

By Chris Kelly • Oct. 3, 2018