How Starbucks and Cole Haan grow brand loyalty through product innovation

Marketers from both companies spoke about driving sales and experimentation from shoppers loyal and new, including via mobile tech and personalization.

By Peter Adams • Oct. 3, 2018

Walmart scales product content with new partner program

Partners include Salsify, which will help streamline product content, and Gladson, for content enrichment and rich media. 

By Erica Sweeney • Oct. 2, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Inside Anheuser-Busch's playbook for revitalizing power brands like Bud Light

VP of Consumer Connections João Chueiri discussed how experiences, like a recent smart refrigerator stunt with the Cleveland Browns, trump traditional advertising when it comes to restoring relevance.

By Peter Adams • Oct. 2, 2018

Comic Dive: Advertisers or Activists?

As Advertising Week ramps up in New York City, discussions abound about the shift to creating brave and socially conscious campaigns. 

By John Hazard and Lisa Burdige • Oct. 2, 2018

'Game of Thrones' scotch, anyone? Booze brand tie-ups go niche

Johnnie Walker rolls out a White Walker-themed spirit, while coffee giant Dunkin' mixes its espresso blend with a Harpoon Brewery porter.  

By Erica Sweeney • Oct. 2, 2018

IBM's interactive AI ads reach more sites, brands

Watson Ads, previously only available on The Weather Channel app and weather.com, can now be deployed on any digital site, with Lego and Behr Paint among the first adopters. 

By Erica Sweeney • Oct. 2, 2018

Schick Hydro promotes healthy masculinity with 'The Man I Am'

The shaving brand has also partnered with NBA star Kevin Love on a new web series "Locker Room Talk" and will be an official sponsor of the Movember Foundation.

By Erica Sweeney • Oct. 1, 2018

Hilton taps Anna Kendrick to encourage travelers to book direct

The chain is using humor to highlight its new price match guarantee and loyalty program while positioning its booking experience to compete against online travel agencies.  

By Erica Sweeney • Oct. 1, 2018

Report: Accenture Interactive's revenue jumps 20%

Investments in mergers and acquisitions dropped by nearly two-thirds over the past 12 months.

By Erica Sweeney • Oct. 1, 2018

Dunkin', Dove Dry Shampoo offer life hack for hectic consumers

The partnership for National Coffee Day includes a sweepstakes where fans can win a year's supply of coffee and dry shampoo.

By Erica Sweeney • Sept. 28, 2018

Burger King parodies AI in campaign created by 'agency of robots'

With artificial intelligence's role growing in marketing, the fast-food chain and its very real agency David Miami take the results to ridiculous lengths. 

By Chantal Tode , Erica Sweeney • Sept. 28, 2018

Campaign Trail: Steak-umm's wild rant; Björn Borg swaps drugs for clothes; Aviation Gin takes flight

One brand gets ultra-woke online while another engages in some shady-sounding activity in our editors' picks for the week.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Sept. 28, 2018

Canadian Mist taps party trick shot specialists for new video series

Each video focuses on the planning and completing of a unique trick shot, such as tossing a playing card so that it slices through garnishes.

By Erica Sweeney • Sept. 28, 2018

Nike dishes on Kaepernick campaign risks, results

CEO Mark Parker talked up the effort's positive impact on the brand while a report suggests the controversial ad almost didn't happen. 

By Chantal Tode • Sept. 27, 2018

Macy's ramps up automated digital creative in expanded partnership with Madras

A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages.

By Erica Sweeney • Sept. 27, 2018

P&G co-hosts first #SheIsEqual Summit to inspire action on gender equality

In partnership with Global Citizen and the ANA's #SeeHer initiative, the event includes speakers Reese Witherspoon, Katie Couric and P&G's own Marc Pritchard.

By Erica Sweeney • Sept. 27, 2018

Subway boosts foot traffic 31% by targeting ads based on weather patterns

The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion.

By Robert Williams • Sept. 26, 2018

Dunkin' drops 'Donuts' from its name in new branding

The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers. 

By Erica Sweeney • Sept. 26, 2018

Comic Dive: Permanent Promotions

Brands like Domino's and Arby's have upped the ante on marketing stunts, promising food, money and more to consumers who get tattoos or go to other extreme lengths to show their loyalty. 

By John Hazard and Lisa Burdige • Sept. 25, 2018

Old Spice taps scruffy NFL brothers to promote new Amazon-exclusive beard products

Jason and Travis Kelce sport their facial hair and senses of humor in a series of social media videos and a downloadable poetry book.

By Erica Sweeney • Sept. 25, 2018

Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery

The vehicle e-commerce site also used on-street digital displays to showcase users' social media photos using hashtag #TheNYCWayToBuyACar. 

By Erica Sweeney • Sept. 24, 2018

Subway's new campaign grilling McDonald's backfires with consumers

An ad depicts the Golden Arches and a high-pitched voice repeating the word "burger" like a racing heart rate monitor, which eventually flatlines. 

By Erica Sweeney • Sept. 24, 2018

Ketel One Botanical pairs with influencers, Drizly for girls' night in events

The Diageo-owned vodka brand encourages women to unwind from everyday stresses and savor time with friends over cocktails at home on Sept. 22.

By Erica Sweeney • Sept. 21, 2018

Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad

Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic. 

By Natalie Black (Koltun) , Chris Kelly • Sept. 21, 2018

McDonald's will feature students behind diversity prank in its marketing

Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign. 

By Erica Sweeney • Sept. 21, 2018