Creative: Page 136
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Why trolling IHOP isn't the same as snacking on Papa John's woes
Amid a trend in "clapping back" to brand missteps and stunts, competitors must test the water's temperature before jumping in the social media pool.
By Chris Kelly • July 26, 2018 -
85% of creatives believe AI will have the largest impact among emerging tech
However, a survey by Wrike found just 45% of creatives are embracing automation in their day-to-day workflows.
By Erica Sweeney • July 26, 2018 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Business Insider: H&M taps Instagram influencers, user polling to inform clothing designs
The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection.
By Erica Sweeney • July 25, 2018 -
Courtesy of Casper
Deep DiveHas Casper put traditional mattress sellers to sleep?
The 2010s ushered in an influx of bed-in-a-box mattress players that changed the way we think about the sector. But how much really changed, and where are the mattress startups headed?
By Cara Salpini • July 24, 2018 -
Samsung, NASA partner on immersive moon mission experience
Aiming for realism, Samsung collaborated with the team that trains astronauts to function in low-gravity environments at NASA's Johnson Space Center.
By Erica Sweeney • July 23, 2018 -
Macallan lets groups explore its Scotland estate through 4D, VR
The activation, which the marketer claims is the first of its kind, will be available on mobile, desktop and at select retail locations equipped with VR headsets.
By Sean Gibbons • July 23, 2018 -
Strong women carry Reebok's latest 'BeMoreHuman' campaign
In the era of #MeToo and #NeverthelessShePersisted, Reebok says it aims to empower women to empower each other.
By Daphne Howland • July 19, 2018 -
Bonobos challenges definitions of masculinity with viral 'micro-documentary,' YouTube takeover
A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.
By Erica Sweeney • July 19, 2018 -
KFC channels kittens, robot Colonel in 4-hour Facebook live stream
From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot.
By Natalie Black (Koltun) • July 18, 2018 -
Lay's debuts 8 regionally-inspired flavors for 'Tastes of America' tour
A food festival tour with influencer Hannah Hart supports the launch.
By Erica Sweeney • July 18, 2018 -
Deep Dive
How Coke amplifies in-stadium experiences via digital tech
The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.
By Peter Adams • July 18, 2018 -
Doritos brings back Busta Rhymes for rising talent hip-hop competition
Fans can freestyle over a special "Blaze Beat" track, and then submit their rap online for a chance to perform at the Life is Beautiful Music & Art Festival.
By Erica Sweeney • July 18, 2018 -
Column
Comic Dive: This Bud's for Us
By purchasing AdWords for search terms in Budweiser's Cannes Lions-winning campaign, a Swedish beer brand became the latest marketer to troll its competitors through "hackvertising."
By John Hazard and Lisa Burdige • July 17, 2018 -
Cheetos fans can win prizes based on their snack's unique shape
If someone sees a Cheetos snack that looks like a palm tree, he or she could score a tropical vacation.
By Erica Sweeney • July 12, 2018 -
Coke debuts 'One Last Summer' docuseries on Gen Z
The effort includes four 10-minute episodes that highlight friends' summertime adventures — all while sipping on the soft drink.
By Erica Sweeney • July 10, 2018 -
Cadbury invites fans to 'go madbury' and invent new Dairy Milk flavors
With more than 90,000 combinations possible, consumers can create, name and submit a signature bar, and the public will vote on the winner.
By Erica Sweeney • July 10, 2018 -
IHOP is back after IHOb name change
"We faked it to promote our new burgers," the restaurant chain said on social media while announcing discounts on pancakes.
By Robert Williams • July 10, 2018 -
Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign
The push is part of the automaker's broader strategy to put more emotion into its marketing.
By Erica Sweeney • July 10, 2018 -
Evian replaces babies with influencers in latest 'Live Young' campaign
Luka Sabbat joins current ambassadors Maria Sharapova and Madison Keys for the creative change, which aims to connect with millennials.
By Erica Sweeney • July 10, 2018 -
Southwest Airlines deploys 5-plane fleet, exclusive onboard content for Shark Week
The aircraft will display custom artwork of different shark species, and fans can track the flights online at a specially-themed FlightAware.com.
By Erica Sweeney • July 10, 2018 -
Organic Valley repurposes influencers' videos to promote ghee
The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."
By Erica Sweeney • July 9, 2018 -
Drew Ressler [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
How Toyota sparked a 23% lift in purchase consideration among music festival fans
Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views.
By Erica Sweeney • July 9, 2018 -
Deep Dive
11 marketing campaigns that made a splash in Q2 2018
From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring.
By Natalie Black (Koltun) , Sean Gibbons • July 2, 2018
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