Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo

A franchisee in Russia had offered 100 free pizzas per year for 100 years to fans who got a tattoo of the Domino's logo and shared it on social media.

By Erica Sweeney • Sept. 13, 2018

Good Housekeeping, Amazon team up for mobile-enabled mall pop-up

Customers can test 150 products and buy via Amazon's mobile app or scannable SmileCodes.

By Robert Williams • Sept. 13, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Comic Dive: Nike's Risky Business

The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.

By John Hazard and Lisa Burdige • Sept. 11, 2018

Facebook tunes up ads with enhanced tracking, more transparent placement

The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement. 

By Erica Sweeney • Sept. 11, 2018

Heineken tracks story behind new H41 beer with Nat Geo

A three-minute mini-documentary details the discovery of a rare wild yeast from Patagonia, which is the main ingredient in the brew. 

By Erica Sweeney • Sept. 11, 2018

Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac

The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.

By Erica Sweeney • Sept. 11, 2018

Report: Amazon taps ex-'Project Runway' hosts Heidi Klum, Tim Gunn for fashion series, shoppable experience

The tech giant will try again to merge reality TV fashion content with commerce after "Style Code Live" was canceled last year. 

By Erica Sweeney • Sept. 10, 2018

Gillette Venus partners with female directors for Instagram TV content

The P&G brand selected 10 up-and-coming creators via Fiverr for videos showcasing the importance of a woman's point of view.

By Erica Sweeney • Sept. 7, 2018

Celebs customize Wranglers in Jeep's new web series competition

Former NBA player and sports analyst Jalen Rose hosts the six-part show, and fans can vote for their favorite cars online. 

By Erica Sweeney • Sept. 7, 2018

Ketel One crafts signature cocktails for the Emmys, partners with Lyft for free rides home

The vodka brand is also teaming up with subscription service Cocktail Courier to provide limited-edition, awards show-themed cocktail kits. 

By Erica Sweeney • Sept. 7, 2018

What happens now that Nike's just done it?

The athletics brand has retained the defiant spirit of its "Just Do It" slogan for 30 years. Now it's turned to the most defiant athlete of the moment, Colin Kaepernick, to be the face of its signature campaign.

By Daphne Howland • Sept. 6, 2018

Michelob Ultra hosts interactive workout experience to promote new fitness festival

Participants had the collective goal of filling virtual glasses of beer to unlock the flow of Michelob Ultra. 

By Erica Sweeney • Sept. 6, 2018

Twix debuts split-screen Instagram Story as part of left/right campaign

The Mars candy brand urges viewers to watch the video and select a side.

By Robert Williams • Sept. 6, 2018

Gap leveraged social listening to craft its positivity-focused fall campaign theme

The retailer worked with up-and-coming artist Kyle on "All Good," which has lyrics derived from real motivational tweets. 

By Erica Sweeney • Sept. 6, 2018

Excedrin tackles 'adulting,' other headache-inducing moments with special-edition pain relievers

For the effort, the brand teamed with "Queer Eye" stars Antoni Porowski and Tan France to share their experiences, including through Instagram.

By Erica Sweeney • Sept. 6, 2018

Crown Royal returns to NFL advertising, extending message around responsible drinking

The whisky maker ran its first regular-season TV ad last year after the league loosened its restrictions on liquor campaigns, which were previously banned. 

By Erica Sweeney • Sept. 6, 2018

Harry & David repositions around sharing for year-round connections

Digital video and social media are being leveraged to help the brand drive sales beyond the holiday gift-giving season.

By Chantal Tode • Sept. 5, 2018

Ulta revamps branding strategy to focus on diversity in beauty

The retailer's first campaign with McCann spotlights a cast of different ages, ethnicities, sizes and genders, including a male makeup artist.

By Erica Sweeney • Sept. 5, 2018

Pizza Hut kicks off first national campaign as NFL sponsor

A new digital rewards program, local activations and an AR game are a few of the ways the chain will reach out to fans now that it has replaced Papa John's.

By Erica Sweeney • Sept. 5, 2018

Pepsi charges into football season with experiential Tailgate Tour, video push

Activations include prize giveaways, games and performances by the country music duo Locash, along with meet-and-greets with NFL stars.

By Erica Sweeney • Sept. 5, 2018

Comic Dive: Toxic Avengers

Amid a rise in discussions about toxic masculinity, some marketers are breaking away from traditional stereotypes.

By John Hazard and Lisa Burdige • Sept. 4, 2018

How Nike and REI made experiential retail a strategy

The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.

By Cara Salpini • Sept. 4, 2018

Facebook compares video consumption habits across its services to help advertisers

In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.

By Erica Sweeney • Aug. 31, 2018

Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'

The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes. 

By Peter Adams , Chantal Tode , Chris Kelly • Aug. 31, 2018

Hyundai links rivalry-focused NFL content series back to its website

Teasers for each episode of the three-part "Cover 2" will run during game broadcasts and direct viewers back to HyundaiUSA.com for the full show.

By Erica Sweeney • Aug. 31, 2018