Baked goods brand Bauducco mixes influencers, OOH for holiday campaign

The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time. 

By Erica Sweeney • Nov. 15, 2018

SodaStream mimics iconic Coke ad while stressing plastic pollution problem

The latest campaign from the do-it-yourself seltzer brand, which PepsiCo is buying for $3.2 billion, echoes Coca-Cola's 1971 "Hilltop" ad but with people standing on a mound of empty plastic bottles. 

By Erica Sweeney • Nov. 14, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Skyy Vodka taps John Cena for 'Proudly American' campaign

The campaign celebrates inclusivity and includes a parody video that already has more than one million views on the WWE star's Twitter account.

By Erica Sweeney • Nov. 14, 2018

Waffle House celebrates popular jukebox jams with Facebook Live awards show

The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown. 

By Erica Sweeney • Nov. 14, 2018

Hotels.com docuseries follows 'Queer Eye' star on comedy tour

The four-episode series chronicles Jonathan Van Ness' 10-night tour across the country.

By Erica Sweeney • Nov. 13, 2018

Pepsi targets taste testers through digital OOH campaign

The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.

By Erica Sweeney • Nov. 13, 2018

Even social networks are struggling with influencer marketing

In the aftermath of news that Snap's agency is suing an influencer, HYPR Brands' Gil Eyal expects to see a shift in the way influencers are activated and compensated.

By Gil Eyal • Nov. 13, 2018

'Vote Every Day' campaign from 25 brands urges support for cause-driven companies

Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.

By Erica Sweeney • Nov. 13, 2018

Top 5 out-of-home advertising trends

While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.

By Dianna Christe • Nov. 12, 2018

KFC's Colonel Sanders gets sappy in love song videos co-starring Mrs. Butterworth

Parodies of "(I've Had) the Time of My Life" and "The Power of Love" promote the limited-edition pairing of chicken and waffles.

By Erica Sweeney • Nov. 12, 2018

Pandora urges holiday travelers to turn the 'Sound On' with OOH push

The streaming platform zones in on the idea that music can make most situations better, even chaotic holiday travel.

By Erica Sweeney • Nov. 9, 2018

P&G streamlines operations with 6 industry-focused business units

The reorganization aims to drive innovation and was quickly followed by the debut of the first Tide product designed specifically for e-commerce.

By Peter Adams • Nov. 9, 2018

Marriott's Moxy Hotels and Bumble app blend digital, real-life connections

Offline experiences called BumbleSpot #attheMoxy will feature celebrity and influencer appearances as well as unique activations.

By Erica Sweeney • Nov. 9, 2018

Williams Sonoma celebrates Peppermint Bark with influencers and a bake off

Tapping into the popularity of cooking competition shows and influencers could help the retailer reach a new generation of foodies.

By Erica Sweeney • Nov. 9, 2018

'Fortnite' shapes Gen Z friendships — and what marketers can learn from it

If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell.

By Sean Campbell • Nov. 9, 2018

Fresh Giant Food ad campaign reminds shoppers to savor the little moments

The grocer aims to connect with shoppers during the holidays and into the new year through English- and Spanish-language creative.

By Jessica Dumont • Nov. 9, 2018

Campaign Trail: NFL teams with 'Fortnite'; Jennie-O gives families the bird; Air New Zealand's safety remix

Pro football looks to get in on a Gen Z phenomenon, a turkey maker trots out a fowl-mouthed Thanksgiving campaign and an airline's music video fails to take off for some viewers in this week's picks. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 9, 2018

Why independent ad agency Decoded just launched its own DTC brand

Eco-friendly yoga company 42 Birds looks to disrupt the health and wellness space, but also offer some lessons about what it takes to achieve e-commerce success today.

By Peter Adams • Nov. 8, 2018

Toyota powers hydrogen fuel-cell car with high reach, data-driven approach

Partnerships with Amazon, Hearst and others promise to support efforts to target audiences across a wide range of channels with a high level of precision.

By Erica Sweeney • Nov. 8, 2018

Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform

The brand worked with a popular producer to create a 60-second beat that fans can download and record their own freestyle over to share on social media.

By Erica Sweeney • Nov. 8, 2018

Papa John's 'Voices' campaign helps shift brand perception

Following efforts to put a more relatable face on the company and use storytelling, consumer sentiment moved from negative to neutral or positive.

By Erica Sweeney • Nov. 8, 2018

6-second ads deliver big mobile viewership, but little emotional punch, study says

"The explosion of short form content caused by the emergence of mobile and erosion of consumer attention have changed the rules of the game," a Mars executive said.

By Robert Williams • Nov. 7, 2018

Coke spices up UK holiday campaign with cinnamon-scented tube station

The updated "Holidays are Coming" campaign focuses, for the first time, on Coke Zero and includes a push on Snapchat.

By Erica Sweeney • Nov. 7, 2018

Tug-of-war: How disruptors fight to balance brand and performance marketing

As digital direct brands like Stitch Fix mature, they're grappling with how to sustain momentum and differentiate from both legacy players and even younger upstarts. 

By Peter Adams • Nov. 7, 2018

Audi illuminates interactive print ad to entice AmEx Platinum members

The campaign, running in the magazine Departures, includes a key fob that activates OLED lights simulating those on the new Audi A8 model. 

By Erica Sweeney • Nov. 7, 2018