Dunkin' Donuts adds voice-enabled orders with Alexa skill

Members of the marketer's DD Perks Rewards program can ask for drinks and food, including from their saved "favorites" on the Dunkin' Mobile App.

By Robert Williams • Aug. 30, 2018

KFC will pay parents to name their baby Harland, after its founder

A new contest puts $11,000 toward the college fund of the first baby born on Sept. 9 that's named after the Colonel.

By Erica Sweeney • Aug. 30, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Busch rides return of a fall favorite with its own latte-themed campaign

Billboards and a line of themed #BuschLatte merchandise play off of Starbucks' early release of the Pumpkin Spice Latte. 

By Erica Sweeney • Aug. 30, 2018

Ariana Grande sweetens album release with mixed-reality experience

The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards. 

By Erica Sweeney • Aug. 30, 2018

HP exposes bias around the 'all-American family' with social experiment

The brand mixed up members of 13 diverse families and asked other people to reassemble them. No one did it correctly.   

By Erica Sweeney • Aug. 29, 2018

Will MillerCoors' second try at a millennial-targeted beverage be successful?

The brewer announced its flavored low-calorie Cape Line beverages soon after discontinuing its unsuccessful Two Hats line.

By Patti Zarling • Aug. 29, 2018

Study: In-house agencies multiply, setting up shop at 64% of advertisers

The number has increased from 42% a decade ago as brands try to address concerns like control and effectiveness. 

By Erica Sweeney • Aug. 28, 2018

Craft brewery unveils 'beer porn' parody site to draw eyes to streaming service

BrewDog's stunt promotes the new BrewDog Network, which includes original series around food, drink, travel and entertainment. 

By Erica Sweeney • Aug. 28, 2018

NBC, Google team on 'The Good Place' ads that urge viewers not to skip

The two worked on a number of integrations to promote the show's third season, including a Chrome extension called "Ask Janet." 

By Erica Sweeney • Aug. 27, 2018

How Coca-Cola leverages digital to reach 'beyond the real thing'

During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption. 

By Erica Sweeney • Aug. 27, 2018

Miracle Whip takes over Florida town to drive out mayo

The town of Mayo was temporarily renamed after the Kraft Heinz brand, but the meeting that led to the stunt might've violated a state law. 

By Erica Sweeney • Aug. 27, 2018

Campbell Soup launches new V8 plant-based drink online

The hydration beverage will be sold first at Amazon, Walmart.com and Peapod before going into retail outlets in November.

By Lillianna Byington • Aug. 27, 2018

Frito-Lay ties Alexa skill to personalized back-to-school packaging

Parents can write custom notes on the chip maker's variety packs, and submit their best entries online for a chance to win a $1,000 weekly prize.

By Erica Sweeney • Aug. 24, 2018

Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign

The push includes experiential activations in Atlanta and Houston and Instagram and YouTube content featuring hip-hop, style and culture influencers.

By Erica Sweeney • Aug. 24, 2018

Froot Loops, Awaytomars sourced from 700 designers for their cereal-inspired capsule collection

The unisex, limited-edition line debuted at a trunk show at Kellogg's NYC Café, where some of the items are being sold.  

By Erica Sweeney • Aug. 24, 2018

Axe taps rapper Kyle for high school workshops on toxic masculinity

The brand piloted the program last year in Columbus, Ohio, and 81% of participating students said their view of masculinity changed for the better.

By Erica Sweeney • Aug. 24, 2018

Lands' End takes to the road in latest campaign

The retailer has recently tried to extricate itself from Sears' shadow, and this solo campaign pulls on the popularity of older favorites to win back customers.

By Cara Salpini • Aug. 23, 2018

Branded AI: 4 key truths for a new frontier

Artificial intelligence is poised to become a powerful brand ally for marketers, but it's not without its challenges. Wire Stone's Cheryl Barbee explores this new landscape.

By Cheryl Barbee • Aug. 23, 2018

Papa John's founder launches website to plea for franchisee, employee support

On a statement posted to SavePapaJohns dot com, John Schnatter said he intends to "get the truth out there" and that the "Board wants to silence me."

By Erica Sweeney • Aug. 23, 2018

KFC ropes in World's Strongest Man to pull 700 lbs. of fried chicken sandwiches

Hafþór Júlíus Björnsson​, who plays The Mountain on "Game of Thrones," is serving as the Double Crispy Colonel to promote a new menu offering. 

By Erica Sweeney • Aug. 22, 2018

Land O'Lakes reworks 'Old MacDonald' to spotlight women's role in the farming industry

The campaign is part of the brand's All Together Better initiative, and includes a three-part documentary series. 

By Erica Sweeney • Aug. 22, 2018

Brinks Home Security targets millennial homeowners with brand revamp

The company unveiled a new campaign, "Be Sure Sure," that highlights moments where people may have wanted a better security system. 

By Erica Sweeney • Aug. 21, 2018

Mercedes-Benz honors 'The First Drive' with long-form IGTV video

The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.

By Robert Williams • Aug. 21, 2018

Comic Dive: Airbnb Gets Stonewalled

A sleepover contest the home-sharing service attempted to host on the Great Wall of China was called off after pushback from locals.

By John Hazard and Lisa Burdige • Aug. 21, 2018

Spotify tunes in first branded podcast series with New Amsterdam Vodka

"Ebb & Flow" debuts as the streaming platform reports that 2 million users of its ad-supported service were using ad blockers earlier this year. 

By Erica Sweeney • Aug. 21, 2018