Amazon resurrects NYC's famous Carnegie Deli to promote return of 'Mrs. Maisel'

The pop-up is in a different location from the original but is otherwise intended to be a replica, featuring period-accurate décor, pricing and menu offerings. 

By Erica Sweeney • Dec. 5, 2018

Banned Iceland ad soars while John Lewis' Christmas push receives cool reception

Kantar Millward Brown found that simplicity performed better with consumers than bombast this holiday season.

By Peter Adams • Dec. 4, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Comic Dive: Unusual Suspects

Alcohol brands have brought augmented reality, scavenger hunts, Hollywood-style commercials and more to their marketing. Do consumers know what they're selling anymore?

By John Hazard and Lisa Burdige • Dec. 4, 2018

Smirnoff, Stella Artois upgrade travelers stuck in the middle seat

The marketers' independent promotions aim to offer memorable holiday travel experiences and build brand awareness. 

By Erica Sweeney • Dec. 4, 2018

Bacardi promotes premium line in new short film directed by Michael B. Jordan

The omnichannel campaign, which shares the brand's origin story, will run across connected TV, social media, out-of-home and more.

By Erica Sweeney • Dec. 4, 2018

Lane Bryant, Cacique champion women of all sizes in rebuke of Victoria's Secret

The inclusive campaign launched just before Victoria's Secret's annual fashion show, which faces renewed backlash following the CMO's offensive comments last month.

By Erica Sweeney • Dec. 3, 2018

Executive of the Year: Keith Weed, Unilever

No CMO has taken as clear-eyed a perspective on the marketing world's issues in 2018 as Weed, who's been tough on industry darlings like influencers while holding an optimistic view of the future.

By Peter Adams • Dec. 3, 2018

Technology of the Year: Adidas' 'Here to Create Legend'

In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.​

By Peter Adams • Dec. 3, 2018

Campaign of the Year: Amazon's 'Jurassic World' delivery

The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.

By Natalie Black (Koltun) • Dec. 3, 2018

Champion of the Year: Syl Saller, Diageo

Diageo's CMO has frequently championed an inclusive approach to marketing and creativity by spearheading diversity initiatives and leading stronger pushes for gender representation throughout the industry.

By Peter Adams • Dec. 3, 2018

Deal of the Year: IPG buys Acxiom Marketing Solutions

The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.

By Peter Adams • Dec. 3, 2018

Marketer of the Year: Nike

The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.

By Chantal Tode • Dec. 3, 2018

Disruptor of the Year: Burger King

After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.

By Chris Kelly • Dec. 3, 2018

Nat Geo, WeWork recreate '90s workspaces to promote dot-com bubble series

The campaign features authentic computers and games from the era, along with social vending machines that dispense candy, toys and trading cards. 

By Erica Sweeney • Dec. 3, 2018

Maxwell House's labor-focused campaign drives purchase intent, ad awareness, analysis finds

Since the campaign's launch around Labor Day, brand awareness jumped six percentage points while purchase consideration rose from 17% to 22%.

By Erica Sweeney • Nov. 30, 2018

Captain Morgan hosts holiday contest on Instagram

Actor Adam Devine will "crash" the house party of one lucky winner.

By Robert Williams • Nov. 30, 2018

Payless entices influencers with fake luxury boutique

Attendees offered up to $640 for discount shoes, but rather than pocket the extra cash, the retailer captured influencers' shocked reactions for ads. 

By Erica Sweeney • Nov. 30, 2018

Campaign Trail: Spotify shoots for holiday 3-peat; Stonyfield nods to 'Parks & Rec'; 'Viva La Vulva'

The streaming platform unwraps more data-driven billboards, while a yogurt maker fights against soccer fields sprayed with pesticides and a feminine-care brand gets provocative. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Nov. 30, 2018

BMW drives in the straightest line possible across the country for auto show stunt

To promote its new X5 model, the brand traveled through 11 states and covered more than 3,000 miles to arrive at the LA Auto Show. 

By Erica Sweeney • Nov. 30, 2018

Stella Artois debuts 'robot bartender' that serves drinks, cleans up after itself

Bartending Automatic Robotic Technology, or B.A.R.T., turns a robot vacuum into an autonomous bar cart for the AB InBev beer.

By Erica Sweeney • Nov. 29, 2018

Hardee's wants Tinder users to swipe right for chicken tender deal

As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.

By Erica Sweeney • Nov. 27, 2018

Aquaman dives into Roblox gaming platform in Warner Bros. tie-up

The online game, which is popular with teens, created an immersive experience based on the upcoming DC comics adaption. 

By Erica Sweeney • Nov. 27, 2018

Oreo unwraps playable turntable that spins cookies, not vinyl

Available on Amazon, the holiday gift lets users record messages and skip to a new song each time a bite is taken from the snackable disc.

By Peter Adams • Nov. 26, 2018

The Macallan takes flight with first-ever global ad campaign

The Scotch whisky brand's "Make The Call" includes a 90-second film and will launch across television, cinema and digital channels.

By Erica Sweeney • Nov. 26, 2018

Relive the year's 6 biggest brand fails — they carry important lessons for marketers

From Cambridge Analytica to Papa John's founder fallout, corporate missteps captured public attention and heaps of criticism in a year when the lines between brand and politics continued to blur.

By Peter Adams • Nov. 26, 2018