Macy's creates personalized Instagram gift guides for holiday shoppers

The shoppable carousel ads are part of a social- and mobile-heavy seasonal push that also includes a snow globe on Pinterest filled with hidden gifts. 

By Erica Sweeney • Nov. 6, 2018

Forrester: CMOs will use societal controversy to spark consumer energy in 2019

Marketing heads will also be more proactive in championing customer data privacy and using it to differentiate their brands, according to a list of predictions from the research firm. 

By Erica Sweeney • Nov. 6, 2018

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Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Air Canada debuts DC 'poutinerie' offering flavors inspired by its travel destinations

The pop-up is part of the airline's "#AirCanadaFliesThere" campaign and includes a VR experience simulating a flight takeoff.

By Erica Sweeney • Nov. 6, 2018

Auto brands lead in adoption of interactive, mobile video ads, study finds

As auto marketers adjust their strategies away from TV, they are leading other verticals when it comes to embracing data-driven video efforts. 

By Erica Sweeney • Nov. 5, 2018

Accenture Interactive acquires digital-first creative agency Kolle Rebbe

The Hamburg-based shop has earned recognition in Germany in recent years for buzzy campaigns for major brands like Google, Audi and Netflix.

By Peter Adams • Nov. 5, 2018

Carl's Jr. catches 'Famous Stars' for multichannel influencer campaign

The fast-food brand is teaming up with Australian comedian and Instagram star Celeste Barber on the new "Famous Stars, Eating Famous Stars" spots.

By Erica Sweeney • Nov. 5, 2018

Covergirl, Cheerios take Carousel ads on Pinterest out for a spin

Early results are promising for the new format, which appears in the home feed and lets users swipe through up to five images in a single ad. 

By Erica Sweeney • Nov. 5, 2018

NFL blitz: the many players disrupting football advertising in 2018

A ratings recovery so far this year probably won't stem change driven by sports betting, politics, cord-cutting and even liquor ads.

By Peter Adams • Nov. 5, 2018

Target unwraps new direction for holiday ads and expands in-store mobile

The retailer is increasing its marketing spend and debuting 20 English-language and 18 Spanish-langue spots that do not include a continuous theme, unlike in previous years.

By Erica Sweeney • Nov. 2, 2018

Moët links with trendy designer Virgil Abloh to wrap bus shelters in tape

The two are releasing limited-edition bottles of Moët Nectar Imperial Rosé and hosting pop-up tape dispenser events for fans to get a strip of the adhesive. 

By Erica Sweeney • Nov. 2, 2018

Oscar Mayer officially declares hot dogs are sandwiches, opens hotline for feedback

Jimmy Dean is also taking advantage of National Sandwich Day, asking consumers to petition to change the definition of "sandwich" to include breadless options. 

By Erica Sweeney • Nov. 2, 2018

Kia partners with all-female mariachi band to celebrate Latina entrepreneurs

A video series features three Latina entrepreneurs sharing their stories of struggle and success as small business owners. 

By Erica Sweeney • Nov. 2, 2018

Allbirds invites fans to 'meet' their shoes with interactive experience

The effort highlighting the brand's use of sustainable materials also features humorous videos where people feel compelled to meet their shoes' source.

By Erica Sweeney • Nov. 1, 2018

Butterball updates Turkey Talk-Line with Amazon Alexa

The poultry brand aims to help cooks "host like a boss" this Thanksgiving by offering planning and cooking tips via a new skill.

By Erica Sweeney • Nov. 1, 2018

How Bonobos grows brand purpose following its controversial sale to Walmart

Leaders from the men's apparel disruptor talked at the IAB's Direct Brand Summit about getting bolder with marketing during their first year under new corporate stewardship.

By Peter Adams • Nov. 1, 2018

Puma retools media strategy with account shift to Havas

The sportswear brand wants to pivot focus from quantity of ads to more quality relationships with media owners. 

By Erica Sweeney • Nov. 1, 2018

Hilton's new campaign with Anna Kendrick proves a hit with millennials

A YouGov analysis found the number of younger adults who said they would consider booking with the brand has jumped to 33% following its rollout.

By Erica Sweeney • Nov. 1, 2018

NBA's Dallas Mavericks unveils AR mural with 'larger than life' slam dunk

The large-scale mural can be found in downtown Dallas through December, and fans are encouraged to engage with it via the Facebook app.

By Erica Sweeney • Oct. 31, 2018

Pizza Hut unveils robotic delivery truck that bakes pizzas en route

The chain partnered with Toyota to create the PIE Pro prototype, which cooks pies in seven minutes and could help the company compete in the delivery tech arms race. 

By Kristine Sherred • Oct. 31, 2018

Fanta hosts 'Flavors That Thrill' Halloween-themed escape room experience

Fanta also unveiled Halloween-themed, limited-edition cans that can be scanned with a smartphone to unlock free FandangoNOW movie streams. 

By Erica Sweeney • Oct. 31, 2018

Why the fierce battle between direct and traditional brands isn't so clear-cut

At the IAB's Direct Brand Summit, Hubble Contacts' Co-Founder and Co-CEO Jesse Horwitz laid out the strengths and weakness of both models and nodded to the potential for them to meet in the middle.

By Peter Adams • Oct. 31, 2018

Comic Dive: Night of the Living Brand

It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory.

By John Hazard and Lisa Burdige • Oct. 30, 2018

BrewDog Airlines offers group travel experience for craft brewer's fans

The trip is open to "Equity Punks," which is how the company refers to those who invested in its crowdfunding, capital-raising efforts.

By Erica Sweeney • Oct. 30, 2018

IHOP gets in the holiday spirit with Grinch-inspired menu, ads

A TV spot, developed around a scene from the upcoming "Dr. Seuss' the Grinch" film, will air on TV, online and social media.

By Erica Sweeney • Oct. 30, 2018

Mars Wrigley's chief Halloween officer answers our burning candy marketing questions

In an emailed conversation, Victor Mehren — COO by day — explains the unique challenges and opportunities for the company behind iconic treats like M&M's, Snickers and Skittles.

By Peter Adams • Oct. 30, 2018