Ford ads created for brand loyalists drive awareness, purchase intent, study says

The recently launched "Built Ford Proud" campaign features actor Bryan Cranston and touts the brand's history.

By Erica Sweeney • Oct. 29, 2018

Why advertisers can't take their eyes off the connected TV opportunity

Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets.

By Shane Schick • Oct. 29, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Perrier, SodaStream promote alternative Halloween costume ideas

The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso​.

By Erica Sweeney • Oct. 29, 2018

What Gen Z wants for Christmas

It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.

By Cara Salpini • Oct. 26, 2018

Gap's holiday campaign spreads love with R&B star Leon Bridges

A continuation of "Meet Me in the Gap" modernizes the brand's marketing creative with a diverse cast and focus on positivity.

By Erica Sweeney • Oct. 26, 2018

Chipotle's 'For Real' campaign focused on ingredients provides 'noticeable' sales bump

Digital sales jumped nearly 50% in Q3 following a $135 million investment in things like mobile and online ordering and the launch of the marketing push. 

By Kristine Sherred • Oct. 26, 2018

Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt

An '80s action star, a spooky spin on the Insta-worthy Unicorn Frappuccino and an $85 white tee make our editors' picks this week. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 26, 2018

Dollar Shave Club's inclusive campaign, space contest lather up results

The razor disruptor experienced a jump in ad awareness, buzz and purchase consideration since "Get Ready" debuted in July, according to YouGov. 

By Erica Sweeney • Oct. 26, 2018

WPP looks to sell stake in Kantar as Q3 results send shares plunging

The news marks a significant move by freshly minted CEO Mark Read, who's struggling to reinvigorate the ad holding giant's business.

By Peter Adams • Oct. 25, 2018

Tazo spills the tea on camping experience with 'Drag Race' star

The campaign is part of the Unilever brand's "Brew the Unexpected" messaging that urges people to get out of their comfort zones.

By Erica Sweeney • Oct. 25, 2018

YouTube TV debuts AR ads during World Series broadcast

The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience. 

By Erica Sweeney • Oct. 25, 2018

Rimmel leverages AI-powered tool to fight beauty cyberbullying

The brand is partnering with the nonprofit Cybersmile to create an online space for young people to share experiences and find solutions to the issue.

By Erica Sweeney • Oct. 24, 2018

King's Hawaiian bread brand releases animated Halloween film in theaters

The company has seen a boost in in-store distribution and sales since "The Legend of Hallowaiian" first became available on DirecTV last month.

By Erica Sweeney • Oct. 24, 2018

Popeyes' drive-thru asks fans to take 12 hour trips for free chicken

Customers can order at a roadside menu board in Fort Stockton, Texas, and pick up their food in New Orleans — a drive that takes 12 hours, or the same length of time their chicken will marinate.

By Erica Sweeney • Oct. 24, 2018

Planters taps into craft beer craze with peanut-flavored IPA

The Kraft Heinz brand's collaboration with Chicago-area Noon Whistle Brewery includes a crowdsourced advertising campaign. 

By Jessi Devenyns • Oct. 24, 2018

Patagonia endorses 2 political candidates in its brand marketing

In an unusual merging of politics and consumer marketing, the retailer backed specific candidates for the first time and is featuring them in emails, social channels and on its website.

By Erica Sweeney • Oct. 23, 2018

Budweiser helps recount the Atlanta Hawks' 50-year history through new content series

The brewer is the presenting sponsor for "50 Moments in Hawks History" and will support other interactive fan experiences around the anniversary.

By Erica Sweeney • Oct. 23, 2018

Accenture sharpens content marketing capabilities with New Content acquisition

The São Paulo-based firm has roughly 200 staffers, and brand clients include Electrolux, LATAM and Natura.

By Peter Adams • Oct. 22, 2018

How to create memorable experiential campaigns during the holidays

Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.

By Shane Schick • Oct. 22, 2018

Ford taps Bryan Cranston for new campaign betting on brand loyalists

The work is the automaker's first with Wieden​+Kennedy, and looks to deepen existing customer relationship through offerings like new loyalty rewards via the FordPass mobile app. 

By Erica Sweeney • Oct. 21, 2018

Kellogg mixes cereal brands 'All Together' for GLAAD partnership

The boxes nod to inclusivity and will be available at the brand's New York City Café, with proceeds going to GLAAD.

By Erica Sweeney • Oct. 19, 2018

Lufthansa's AI-powered ad campaign personalizes travel experiences

Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.

By Erica Sweeney • Oct. 19, 2018

Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors

A travel site recreates the Alcatraz prisoner experience for Halloween, while a coffee maker launches its largest campaign to date and a P&G brand tries to sharpen product personalization. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 19, 2018

Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares

The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video. 

By Erica Sweeney • Oct. 18, 2018

Capri Sun unveils 'The Together Table' to drive awareness of bullying

The Kraft Heinz brand is partnering with No Bully to encourage students to take the pledge to #SitTogether. 

By Erica Sweeney • Oct. 17, 2018