Brinks Home Security targets millennial homeowners with brand revamp

The company unveiled a new campaign, "Be Sure Sure," that highlights moments where people may have wanted a better security system. 

By Erica Sweeney • Aug. 21, 2018

Mercedes-Benz honors 'The First Drive' with long-form IGTV video

The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.

By Robert Williams • Aug. 21, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Comic Dive: Airbnb Gets Stonewalled

A sleepover contest the home-sharing service attempted to host on the Great Wall of China was called off after pushback from locals.

By John Hazard and Lisa Burdige • Aug. 21, 2018

Spotify tunes in first branded podcast series with New Amsterdam Vodka

"Ebb & Flow" debuts as the streaming platform reports that 2 million users of its ad-supported service were using ad blockers earlier this year. 

By Erica Sweeney • Aug. 21, 2018

Vice's Munchies cooks up plans to open food hall in 2019

The New Jersey space will include room for 18 vendors and staging areas where the vertical's team can shoot videos and hold chef demos. 

By Erica Sweeney • Aug. 21, 2018

Smirnoff raises a glass to the 'Fun%' with diverse cast of celebs

Ted Danson stars in several new spots alongside other recognizable faces, including Laverne Cox and Jonathan Van Ness.

By Erica Sweeney • Aug. 21, 2018

Goodbye, Marlboro Man: How marketers are breaking with traditional notions of masculinity

From Bonobos to Axe, brands both new and old are broadening the net of how they market to men to stay involved in a quickly evolving — and important — cultural conversation.

By Peter Adams • Aug. 20, 2018

Harry's touts new line of men's grooming products with Ludacris-starring spot

Creative depicts the hip-hop star reading to his son, doing chores and singing in the shower — a part of the brand's evolving portrayals of fatherhood. 

By Erica Sweeney • Aug. 20, 2018

Michelob Ultra gives fans the chance to win a golf bag tricked out with beer keg, speakers

The #UltraCaddieContest was part of the marketer's partnership with the PGA Championship. 

By Erica Sweeney • Aug. 20, 2018

Delta urges Seattle residents to visit their moms in new OOH campaign

To market its expanded network from the northwest hub, the airline enlisted local moms to pen handwritten letters that are displayed on billboards and posters.

By Erica Sweeney • Aug. 20, 2018

Out-of-home ads can boost customer loyalty by 275%, study finds

When brands dedicate 15% or more of their media budgets to OOH, they have a 24% increase in brand trust and 106% increase in perception of quality. 

By Erica Sweeney • Aug. 17, 2018

HBO, Bumble take over NYC brownstone for movie date night activation

The event featured five screening rooms where invitees and people they met on the app could watch an HBO film tailored to their personal preferences.  

By Erica Sweeney • Aug. 17, 2018

Captain Morgan crashes parties with new pitchman Adam Devine

The rum brand has named the actor and comedian as its "chief party officer" for a campaign that includes TV, digital and social media elements. 

By Erica Sweeney • Aug. 17, 2018

Campaign Trail: Old Spice's boardroom agenda; eBay sets up shop; Trojan answers intimate questions

P&G's male grooming line lets fans guide a marketing meeting, while eBay supports artisans and a condom maker takes a progressive stance in this week's picks.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 17, 2018

Foot Locker, Asics team up on shoppable anime series, apparel collection

"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.

By Erica Sweeney • Aug. 16, 2018

Dennis Quaid breaks the fourth wall for Esurance's brand revamp

In a campaign launch video, the actor acknowledges that he is in a commercial and speaks directly to viewers about some of the company's features.

By Erica Sweeney • Aug. 16, 2018

The price is right: Why food, drink brands spend big money for celebrity endorsers

While stars have long pitched consumers to buy a product, shoppers now expect them to bring authenticity and believability along with their famous names.

By Pamela DeLoatch • Aug. 16, 2018

Facebook helps brands turn still image ads into direct-response videos

In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.

By Erica Sweeney • Aug. 15, 2018

Bacardi and Major Lazer tap SoundCloud for music talent competition

While YouTube is more popular, the news points to SoundCloud's potential as a talent development platform. 

By Erica Sweeney • Aug. 15, 2018

MLB teams are already restoring their Papa John's partnerships, New York Post reports

Some are showing solidarity with franchisees of the embattled chain, who have been hit by falling sales and boycotts over the founder's racist comments.  

By Erica Sweeney • Aug. 15, 2018

Bud Light's fridge only unlocks when Cleveland Browns kick their losing streak

The "Victory Fridge" will be placed at bars and FirstEnergy Stadium, and uses technology to automatically open once the team wins a regular-season game.

By Erica Sweeney • Aug. 15, 2018

Nectar Sleep stays refreshed with big data and Trump-Putin 'grumpy brain' ads

As the bed-in-a-box space has become congested, brands are being forced to pull out all the stops to edge out the competition. For Nectar, that translates to a data-heavy strategy.

By Natalie Black (Koltun) • Aug. 14, 2018

Comic Dive: Bitcoin Bank

Brands like Starbucks, McDonald's and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.

By John Hazard and Lisa Burdige • Aug. 14, 2018

Oreo supports left-handed struggles with special packs that open from the opposite end

The promotional item for International Lefthanders Day can be ordered online in a potential bid to bolster the brand's e-commerce business.

By Erica Sweeney • Aug. 14, 2018

Supreme takes over the New York Post, sending streetwear fans into a frenzy

The printing was teased on Twitter before papers shipped, and some fans were paying 10 times the newsstand price for resold editions on eBay.

By Erica Sweeney • Aug. 14, 2018