Olay urges women to be bold in new Face Anything campaign

A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week.

By Erica Sweeney • Aug. 13, 2018

Report: Google in talks to target ads on billboards in Germany

The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing. 

By Erica Sweeney • Aug. 13, 2018

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How Goya, Pillsbury are driving an increase in social influence

Betty Crocker holds the top spot among food brands with the most online and offline consumer conversations in Engagement Labs' ranking.

By Erica Sweeney • Aug. 10, 2018

Adidas sales surge on strength of World Cup sponsorship

Soccer merchandise proved particularly popular in Q2, though rival Nike had its swoosh on the winning French national team's jersey. 

By Peter Adams , Erica Sweeney • Aug. 10, 2018

Impossible Foods launches first mission campaign with astronaut short film

Executive Creative Director Sasha Markova explains why the plant-based food company is focusing on its planet-saving mission and not product for the push. 

By Chris Kelly • Aug. 9, 2018

Stella Artois urges drinkers to savor every sip in new mindfulness audio guide

StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app.

By Erica Sweeney • Aug. 9, 2018

Airbnb calls off Great Wall sleepover contest following pushback from China

The competition was meant to promote China as a destination and would have featured a gourmet dinner and traditional music at the landmark.

By Erica Sweeney • Aug. 9, 2018

Study: 62% of US consumers say advertisers are becoming better communicators

Kantar Media's 2018 Dimension report also found that 19% of those age 35-44 generally like advertising.

By Erica Sweeney • Aug. 8, 2018

Rice Krispies Treats introduces Braille 'love notes,' recordable boxes

Special heart-shaped packaging comes as part of the marketer's partnership with the National Federation of the Blind.  

By Erica Sweeney • Aug. 8, 2018

Comic Dive: Cola War Mania

Pepsi perseveres over Coca-Cola on a historic stage in the latest round between the soda giants.

By John Hazard and Lisa Burdige • Aug. 7, 2018

Cars.com plays matchmaker with new AI-powered vehicle search platform

The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates. 

By Erica Sweeney • Aug. 7, 2018

KFC intros Jason Alexander as the 'Family Colonel' in surreal sitcom parody

The former "Seinfeld" star promotes the chain's $20 Fill Up meals in a campaign that starts out cheery and then turns vaguely creepy.

By Erica Sweeney • Aug. 7, 2018

Analysis: Under Armour and The Rock win title for strongest celebrity ambassadorship

An analysis of fashion and retail marketers by Spotted examined audience perception, brand match and risk assessment. 

By Erica Sweeney • Aug. 6, 2018

Stopping influencer fraud: Who, what and where to look for signs of trouble

More than 11% of engagement on influencer-sponsored posts on Instagram last year were from fraudulent accounts. Captiv8's Krishna Subramanian lays out tips for detecting red flags and ensuring brands get what they paid for.

By Krishna Subramanian • Aug. 6, 2018

Athleta bucks 'girls in sports' stereotypes with back-to-school push

The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers.

By Natalie Black (Koltun) • Aug. 6, 2018

IHOP's burger sales jumped 4x following controversial name-change stunt

Company officials also claim "IHOb" led to 36 billion earned media impressions and helped the brand reach more than 4 billion people via social media. 

By Erica Sweeney • Aug. 6, 2018

Jell-O teams with DreamworksTV on animated series for YouTube, Amazon Prime Video

"The Jell-O Wobz" encourages self-esteem and imagination while promoting the marketer's line of edible toys. 

By Erica Sweeney • Aug. 3, 2018

Ikea refreshes marketing with experiential, digital push and fewer print catalogs

Pop-ups in New York City and Chicago, along with a giant digital catalog in larger urban areas, celebrate the Swedish retailer's 75th anniversary. 

By Erica Sweeney • Aug. 3, 2018

Campaign Trail: SunnyD shakes things up; Van Heusen grapples with UFC; funeral ads get banned

A sugary beverage maker looks to win back teen tastes, a fashion label suits up fighters and a funeral price comparison site goes head-to-head with the Transport of London in this week's picks. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Aug. 3, 2018

Unilever's Knorr to deliver free meal starter kits in NYC for Farmers Market Week

The brand is also hosting a pop-up farm stand with cooking demonstrations, tastings and giveaways. 

By Erica Sweeney • Aug. 2, 2018

The North Face debuts mile-high pop-up showroom in Italian Alps

The experience, which is only reachable by foot, launches the brand's Pinnacle Project and showcases jackets and backpacks worn by its athlete ambassadors.

By Erica Sweeney • Aug. 2, 2018

Hearst's head of influencers on finding the right fit and why women dominate the industry

Brittany Hennessy, the company's first director of influencer strategy, discussed casting talent for Elle, Esquire and Cosmopolitan and what it's like being at the forefront of a burgeoning field.

By Natalie Black (Koltun) • Aug. 2, 2018

Can Papa John's rehabilitate its brand with Endeavor as AOR?

CMO Bozoma Saint John, who joined Endeavor earlier this summer after a stint with Uber, helped lead the final pitch for the pizza maker's account and said the agency aims to provide "cultural help."  

By Peter Adams , Erica Sweeney • Aug. 2, 2018

P&G increased working media spend by 4% in recent quarter

While the company has been reducing its media supply chain costs, including through agency cutbacks, it continues to support its brands. 

By Erica Sweeney • Aug. 1, 2018

Nestlé names new CMO for North American water portfolio

Yumi Clevenger-Lee​'s background in product innovation and launches could help the marketer stay competitive in a quickly moving category.

By Erica Sweeney • Aug. 1, 2018