Nike dishes on Kaepernick campaign risks, results

CEO Mark Parker talked up the effort's positive impact on the brand while a report suggests the controversial ad almost didn't happen. 

By Chantal Tode • Sept. 27, 2018

Macy's ramps up automated digital creative in expanded partnership with Madras

A key focus of the deal is helping the retailer create and manage more than 9 million product images that run annually across its website, promotions and landing pages.

By Erica Sweeney • Sept. 27, 2018

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By Marketing Dive staff

P&G co-hosts first #SheIsEqual Summit to inspire action on gender equality

In partnership with Global Citizen and the ANA's #SeeHer initiative, the event includes speakers Reese Witherspoon, Katie Couric and P&G's own Marc Pritchard.

By Erica Sweeney • Sept. 27, 2018

Subway boosts foot traffic 31% by targeting ads based on weather patterns

The sandwich chain used IBM's artificial intelligence technology to create dynamic ads for a sandwich promotion.

By Robert Williams • Sept. 26, 2018

Dunkin' drops 'Donuts' from its name in new branding

The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers. 

By Erica Sweeney • Sept. 26, 2018

Comic Dive: Permanent Promotions

Brands like Domino's and Arby's have upped the ante on marketing stunts, promising food, money and more to consumers who get tattoos or go to other extreme lengths to show their loyalty. 

By John Hazard and Lisa Burdige • Sept. 25, 2018

Old Spice taps scruffy NFL brothers to promote new Amazon-exclusive beard products

Jason and Travis Kelce sport their facial hair and senses of humor in a series of social media videos and a downloadable poetry book.

By Erica Sweeney • Sept. 25, 2018

Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery

The vehicle e-commerce site also used on-street digital displays to showcase users' social media photos using hashtag #TheNYCWayToBuyACar. 

By Erica Sweeney • Sept. 24, 2018

Subway's new campaign grilling McDonald's backfires with consumers

An ad depicts the Golden Arches and a high-pitched voice repeating the word "burger" like a racing heart rate monitor, which eventually flatlines. 

By Erica Sweeney • Sept. 24, 2018

Ketel One Botanical pairs with influencers, Drizly for girls' night in events

The Diageo-owned vodka brand encourages women to unwind from everyday stresses and savor time with friends over cocktails at home on Sept. 22.

By Erica Sweeney • Sept. 21, 2018

Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad

Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic. 

By Natalie Black (Koltun) , Chris Kelly • Sept. 21, 2018

McDonald's will feature students behind diversity prank in its marketing

Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign. 

By Erica Sweeney • Sept. 21, 2018

Papa John's might win back consumer sentiment, but can it save its business?

Sales and share of the social media conversation were slipping even before a highly publicized fallout with its founder. A new campaign focused on solidarity among franchisees is resonating, but that might not be enough.

By Peter Adams • Sept. 20, 2018

Kia, Red Bull build drift car and racer Collette Davis jumps over it

Several 30-second spots, a long-form video and a YouTube series show how the 2019 Kia Forte completed the stunt. 

By Erica Sweeney • Sept. 20, 2018

Acura urges social media users to #LookUp in new influencer campaign

The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views.

By Erica Sweeney • Sept. 20, 2018

Papa John's spotlights franchisees, eyes new logo in bid to push past founder

Efforts to cut ties with John Schnatter are more concretely manifesting in the company's marketing. Can they win back alienated consumers?  

By Peter Adams • Sept. 19, 2018

The North Face expands definition of 'exploration' in short films

The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists. 

By Erica Sweeney • Sept. 19, 2018

Absolut doesn't sugarcoat it in videos promoting new grapefruit flavor

Actor Jesse Tyler Ferguson crashes everyday awkward situations with "truth bombs" in videos on Instagram, Snapchat, YouTube and connected TV.

By Erica Sweeney • Sept. 19, 2018

Ad Age: Spotify sees 2nd big marketer depart in as many weeks

VP of brand creative Jackie Jantos joins former CMO Seth Farbman in leaving the music streaming service amid a broader shuffle of its marketing structure.

By Peter Adams • Sept. 18, 2018

Publicis Groupe's BBH cuts ties with actors' union, WSJ reports

Using union actors in commercials can more than double the production budget, and more marketers are asking agencies during the pitch phase if they are affiliated with the union.

By Erica Sweeney • Sept. 18, 2018

Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo

While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo. 

By Erica Sweeney • Sept. 18, 2018

KFC lets fans 'adopt' new bear-shaped Colonel in promotion of Hot Honey flavor

The latest iteration of the brand mascot takes the form of a nostalgia-inspired honey bottle, and consumers can enter for a chance to win one of their own. 

By Erica Sweeney • Sept. 18, 2018

Uber looks ahead with its biggest ad campaign

The ride-hailing pioneer seeks to bounce back from a year of bad publicity with a more optimistic approach to its "Doors Are Always Opening" spot.

By Robert Williams • Sept. 18, 2018

Volvo drives 35% sales lift with interactive connected TV ads

Viewers on Roku and Samsung devices could explore the inside of a car and receive location-based personalized messages. 

By Erica Sweeney • Sept. 18, 2018

NFL sidesteps controversy with celeb-starring campaign around touchdown dances

At a time when more advertisers are taking stances on social issues, the league goes for laughs with Andy Garcia and J.B. Smoove.

By Peter Adams • Sept. 17, 2018