Creative: Page 143
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King's Hawaiian bread brand releases animated Halloween film in theaters
The company has seen a boost in in-store distribution and sales since "The Legend of Hallowaiian" first became available on DirecTV last month.
By Erica Sweeney • Oct. 24, 2018 -
Popeyes' drive-thru asks fans to take 12 hour trips for free chicken
Customers can order at a roadside menu board in Fort Stockton, Texas, and pick up their food in New Orleans — a drive that takes 12 hours, or the same length of time their chicken will marinate.
By Erica Sweeney • Oct. 24, 2018 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Planters taps into craft beer craze with peanut-flavored IPA
The Kraft Heinz brand's collaboration with Chicago-area Noon Whistle Brewery includes a crowdsourced advertising campaign.
By Jessi Devenyns • Oct. 24, 2018 -
Patagonia endorses 2 political candidates in its brand marketing
In an unusual merging of politics and consumer marketing, the retailer backed specific candidates for the first time and is featuring them in emails, social channels and on its website.
By Erica Sweeney • Oct. 23, 2018 -
Budweiser helps recount the Atlanta Hawks' 50-year history through new content series
The brewer is the presenting sponsor for "50 Moments in Hawks History" and will support other interactive fan experiences around the anniversary.
By Erica Sweeney • Oct. 23, 2018 -
Accenture sharpens content marketing capabilities with New Content acquisition
The São Paulo-based firm has roughly 200 staffers, and brand clients include Electrolux, LATAM and Natura.
By Peter Adams • Oct. 22, 2018 -
Deep Dive
How to create memorable experiential campaigns during the holidays
Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.
By Shane Schick • Oct. 22, 2018 -
Ford taps Bryan Cranston for new campaign betting on brand loyalists
The work is the automaker's first with Wieden+Kennedy, and looks to deepen existing customer relationship through offerings like new loyalty rewards via the FordPass mobile app.
By Erica Sweeney • Oct. 21, 2018 -
Kellogg mixes cereal brands 'All Together' for GLAAD partnership
The boxes nod to inclusivity and will be available at the brand's New York City Café, with proceeds going to GLAAD.
By Erica Sweeney • Oct. 19, 2018 -
Lufthansa's AI-powered ad campaign personalizes travel experiences
Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.
By Erica Sweeney • Oct. 19, 2018 -
Column
Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors
A travel site recreates the Alcatraz prisoner experience for Halloween, while a coffee maker launches its largest campaign to date and a P&G brand tries to sharpen product personalization.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 19, 2018 -
Retrieved from Burger King on October 17, 2018
Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares
The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video.
By Erica Sweeney • Oct. 18, 2018 -
Capri Sun unveils 'The Together Table' to drive awareness of bullying
The Kraft Heinz brand is partnering with No Bully to encourage students to take the pledge to #SitTogether.
By Erica Sweeney • Oct. 17, 2018 -
Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts
The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte.
By Peter Adams • Oct. 17, 2018 -
Column
Comic Dive: Dunkin' Goes Nuts
After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity.
By John Hazard and Lisa Burdige • Oct. 16, 2018 -
Welch's targets Gen X men with gritty 'Tough as Grapes' campaign
The brand adjusts for a different audience than kids and moms after research showed 59% of Gen X men said they were a primary grocery shopper.
By Erica Sweeney • Oct. 16, 2018 -
L'Oréal Paris tackles going gray with new web series starring Helen Mirren
"The Roots Family" premiered this week on the brand's YouTube channel and focuses on multiple ambassadors who span generations in the fictional family.
By Erica Sweeney • Oct. 16, 2018 -
ANA: In-house agencies rapidly proliferate, and they're handling more important work
Internal shops are taking on more than "low-hanging fruit," as 79% of brands express high levels of satisfaction with their in-house output.
By Peter Adams • Oct. 15, 2018 -
Just For Men aims to redefine men's grooming with 'Be The Better Man'
The multichannel campaign and brand refresh are part of a growing trend where male-centered marketers are challenging traditional definitions of masculinity.
By Erica Sweeney • Oct. 15, 2018 -
Degree hosts pop-up dance classes in new wellness-focused campaign
The partnership with DanceOn includes in-person and virtual dance classes, social media content and an "ultimate" dance sweepstakes.
By Erica Sweeney • Oct. 15, 2018 -
Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says
More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration.
By Erica Sweeney • Oct. 15, 2018 -
Walmart will develop interactive shows in new joint venture
The partnership with Eko includes plans for original content like cooking shows and toy catalogs, where viewers can participate in and shape the stories.
By Erica Sweeney • Oct. 12, 2018 -
MLB integrates Google Assistant into broadcast and social content for playoffs
During the championship games, which start today, announcers will ask Google Assistant a variety of questions.
By Erica Sweeney • Oct. 12, 2018 -
Column
Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Not-so-spooky TV spots, an odd online petition and a storytelling push that blends experiential and social make our editors' picks for the week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 12, 2018 -
WPP shops lose AmEx, PepsiCo as clients, compounding on Ford blow
The financial services firm parts ways with Mindshare after 20 years, while Gatorade is dropping VML as it seeks a "differentiated model" in digital.
By Erica Sweeney • Updated Oct. 12, 2018
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