Range Rover, SunTrust are tightly integrated into Hulu's 'The First'

The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.

By Erica Sweeney • Sept. 17, 2018

Axe kicks off fall push with DJ Martin Garrix body spray, branded music video

As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music. 

By Erica Sweeney • Sept. 17, 2018

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By Marketing Dive staff

Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand

A recently launched celebration of the brewer's heritage will include pop-up events, merchandise and limited-edition cans.

By Erica Sweeney • Sept. 17, 2018

Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content

The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."

By Erica Sweeney • Sept. 17, 2018

Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives

Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.

By Erica Sweeney • Sept. 14, 2018

76% of voters age 18-34 support Nike's Kaepernick ad, study finds

A separate analysis found that Nike spent about $4 million on TV ads for the campaign, but generated $7.6 million in earned media value. 

By Erica Sweeney • Sept. 14, 2018

Cheetos whips up Flamin' Hot-inspired menu for second pop-up restaurant

Recipes from the event will be released online, and people in Los Angeles can nab tie-ins with the online grocery divisions of Walmart and Amazon.

By Erica Sweeney • Sept. 14, 2018

'Deadpool 2' resurrects Blockbuster with London pop-up

Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code. 

By Erica Sweeney • Sept. 13, 2018

97% of consumers expect brands to use technology responsibly, but focus on innovation, study says

The halo effect that's shielded digital tech from some negative blowback as its influence has grown may be weakening, putting pressure on brands to think more ethically.

By Erica Sweeney • Sept. 13, 2018

Jet announces major rebrand to target city dwellers

The Walmart-owned marketplace is launching a new website, assortment and delivery options to attract city consumers — a shopping segment that's eluded its parent for decades.

By Daphne Howland • Sept. 13, 2018

Domino's pulls free pizza stunt after 350 Russians get tattoos of its logo

A franchisee in Russia had offered 100 free pizzas per year for 100 years to fans who got a tattoo of the Domino's logo and shared it on social media.

By Erica Sweeney • Sept. 13, 2018

Good Housekeeping, Amazon team up for mobile-enabled mall pop-up

Customers can test 150 products and buy via Amazon's mobile app or scannable SmileCodes.

By Robert Williams • Sept. 13, 2018

Comic Dive: Nike's Risky Business

The athletic apparel brand has seen success by taking controversy in stride and standing by ambassadors like Serena Williams and Colin Kaepernick.

By John Hazard and Lisa Burdige • Sept. 11, 2018

Facebook tunes up ads with enhanced tracking, more transparent placement

The popular Canvas format is now called Instant Experience and can be integrated with pixels to track engagement. 

By Erica Sweeney • Sept. 11, 2018

Heineken tracks story behind new H41 beer with Nat Geo

A three-minute mini-documentary details the discovery of a rare wild yeast from Patagonia, which is the main ingredient in the brew. 

By Erica Sweeney • Sept. 11, 2018

Hennessy taps Ridley Scott for 'epic visual journey' promoting new luxury cognac

The iconic director's first commercial in 15 years will be supported by a series of immersive 3D ads that convey each of the spirit's flavor notes.

By Erica Sweeney • Sept. 11, 2018

Report: Amazon taps ex-'Project Runway' hosts Heidi Klum, Tim Gunn for fashion series, shoppable experience

The tech giant will try again to merge reality TV fashion content with commerce after "Style Code Live" was canceled last year. 

By Erica Sweeney • Sept. 10, 2018

Gillette Venus partners with female directors for Instagram TV content

The P&G brand selected 10 up-and-coming creators via Fiverr for videos showcasing the importance of a woman's point of view.

By Erica Sweeney • Sept. 7, 2018

Celebs customize Wranglers in Jeep's new web series competition

Former NBA player and sports analyst Jalen Rose hosts the six-part show, and fans can vote for their favorite cars online. 

By Erica Sweeney • Sept. 7, 2018

Ketel One crafts signature cocktails for the Emmys, partners with Lyft for free rides home

The vodka brand is also teaming up with subscription service Cocktail Courier to provide limited-edition, awards show-themed cocktail kits. 

By Erica Sweeney • Sept. 7, 2018

What happens now that Nike's just done it?

The athletics brand has retained the defiant spirit of its "Just Do It" slogan for 30 years. Now it's turned to the most defiant athlete of the moment, Colin Kaepernick, to be the face of its signature campaign.

By Daphne Howland • Sept. 6, 2018

Michelob Ultra hosts interactive workout experience to promote new fitness festival

Participants had the collective goal of filling virtual glasses of beer to unlock the flow of Michelob Ultra. 

By Erica Sweeney • Sept. 6, 2018

Twix debuts split-screen Instagram Story as part of left/right campaign

The Mars candy brand urges viewers to watch the video and select a side.

By Robert Williams • Sept. 6, 2018

Gap leveraged social listening to craft its positivity-focused fall campaign theme

The retailer worked with up-and-coming artist Kyle on "All Good," which has lyrics derived from real motivational tweets. 

By Erica Sweeney • Sept. 6, 2018

Excedrin tackles 'adulting,' other headache-inducing moments with special-edition pain relievers

For the effort, the brand teamed with "Queer Eye" stars Antoni Porowski and Tan France to share their experiences, including through Instagram.

By Erica Sweeney • Sept. 6, 2018