Creative: Page 81
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Permission granted by Knix, Azazie; Edited by Danielle Ternes/Retail Dive
Crisis management: How two DTC brands found success in the midst of a pandemic
As much of retail struggles to survive, intimates brand Knix and bridal business Azazie have seen sales spikes amid an outbreak that has pushed more shoppers online.
By Cara Salpini • June 17, 2020 -
PepsiCo will discontinue Aunt Jemima branding
"We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, VP and CMO of Quaker Foods North America, said in a statement.
By Megan Poinski • June 17, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Buffalo Wild Wings CMO who led creative revival departs after less than 2 years
Seth Freeman spearheaded innovative creative concepts, including rebranding Bone Thugs-N-Harmony, that supported a turnaround for the brand.
By Peter Adams • June 17, 2020 -
Courtesy of Jack Daniel's
Jack Daniel's celebrates Pride with drag brunch video series
The "Drag Queen Mukbang" series combines the real-world trend of drag brunches with the online fad of "mukbang" food-eating videos.
By Dianna Christie • June 17, 2020 -
Courtesy of Busch
Busch gives fans 'golden ticket' to outdoors with puzzle contest
Tapping into the jigsaw puzzle trend, the beer brand is offering a chance for a socially distant, outdoor adventure.
By Dianna Christie • June 17, 2020 -
Screenshot from presentation at Licensing Week Virtual, June 15, 2020.
How Kraft Heinz converts renewed interest into new brand experiences
Through licensing deals, the foodmaker's iconic brands are extending to merchandise and new food experiences, a company vice president told a virtual conference.
By Megan Poinski • June 16, 2020 -
Courtesy of The Macallan
The Macallan's e-commerce boutique fulfills orders from local retailers
Using Thirstie's API addresses the growing demand for online alcohol sales and same-day delivery that has become apparent during the pandemic.
By Dianna Christie • June 16, 2020 -
Mossholder, Tim. (2019). "The Image". Retrieved from Unsplash.
Deep Dive3 months in, how COVID-19 has permanently changed marketing
CMOs are already applying some hard lessons learned in the pandemic's early days to other crises, such as the current protest movement — but some of their confidence might be misplaced.
By Peter Adams • June 15, 2020 -
Retrieved from HGTV on June 12, 2020
Walmart forges deep tie-in with HGTV show about home projects under quarantine
Home goods from the big box retailer are key to "Design At Your Door," and shoppable articles featuring the products will appear on HGTV.com.
By Peter Adams • June 12, 2020 -
Volkswagen overhauls marketing after backlash from racist ad
The carmaker owned up — though no one was fired — but will likely continue to face criticism as consumers grow increasingly fed up with these kinds of failures.
By Dianna Christie • June 12, 2020 -
Retrieved from Procter & Gamble on June 11, 2020
P&G debuts 'The Choice' in multimillion dollar ad push addressing racism in America
Building on prior ads like "The Talk" and "The Look," the creative asks white Americans to leverage their privilege to vote, donate and march for change.
By Peter Adams • June 11, 2020 -
McDonald's names global CMO after 11-month vacancy
Alistair Macrow, a 15-year veteran of the chain, will work to accelerate its pandemic recovery and build customer trust as dining areas begin to reopen.
By Dianna Christie • June 10, 2020 -
Dunkin' flexes advertising muscle in 1st national recruitment campaign
The chain is promoting 25,000 job openings through TV spots, digital assets, social, radio, OOH and in-store signage as the economy is hit with pandemic-related unemployment.
By Dianna Christie • June 9, 2020 -
51% of marketing professionals expect virtual events to stick around, survey finds
New research by The 614 Group shared exclusively with Marketing Dive examines what the marketing business experience might look like post-pandemic.
By Dianna Christie • June 8, 2020 -
Courtesy of Vita Coco
Vita Coco pens love letter to NYC bodegas in new OOH campaign
Honoring these stores may help the brand align itself as a bodega staple, especially as it pairs its drink with breakfast sandwiches that shops in the city are known for.
By Dianna Christie • June 8, 2020 -
Retrieved from J.M. Smucker Co. on June 05, 2020
J.M. Smucker cut marketing spend 5.8% last quarter amid pandemic disruptions
The CPG giant plans to leverage renewed interest in legacy brands like Folgers in its marketing, CEO Mark Smucker said in a conference call this week.
By Robert Williams • June 5, 2020 -
Coca-Cola eyes streaming, real-time content production in marketing restart
The beverage giant experimented with digital activations during pandemic lockdowns, pointing to a greater focus on agility in the months ahead.
By Dianna Christie • June 5, 2020 -
Courtesy of RSA Films
ColumnCampaign Trail: Polaroid tries to capture human chemistry in emotive new ad
With the world slowly reemerging from the pandemic, values of connection depicted in "Forever Now" have crystallized for many consumers.
By Natalie Black (Koltun) • June 5, 2020 -
Retrieved from McDonald's on June 04, 2020
McDonald's names victims of police brutality, racist violence in new ad
The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP.
By Dianna Christie • June 4, 2020 -
Forrester: CMOs must adjust as agencies shed more than 50K jobs
The cuts are expected over the next two years, sapping a source of expertise and accelerating trends like in-house agencies and gig economy options.
By Robert Williams • June 3, 2020 -
Retrieved from @Nike on Twitter on June 02, 2020
Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study
While less polarizing than its ads featuring Colin Kaepernick in 2018, people didn't want to see a corporation taking advantage of George Floyd's murder and subsequent protests to sell shoes.
By Dianna Christie , Natalie Black (Koltun) • June 3, 2020 -
Peter Adams/Marketing Dive
Top brands, digital media rally around Blackout Tuesday, but it could backfire
Blacking out channels in support of protests risks drowning out #BlackLivesMatter online, The Verge reported, while skepticism toward corporate track records is growing.
By Peter Adams • June 2, 2020 -
Courtesy of Tiger Pistol
AB InBev supports global bar partners with localized social ads
A new social media tool by Tiger Pistol aims to help bars and restaurants turn the beverage giant's creative into local ads that drive in-store traffic.
By Dianna Christie • June 2, 2020 -
Product ads are top performers among non-COVID-19 spots, study finds
Consumers are feeling more emotionally connected to ads for products that can improve domestic life while spending more time at home.
By Dianna Christie • June 2, 2020 -
Retrieved from Objective on May 29, 2020
How Clorox built a DTC brand with the resources of a CPG giant
The ramping up of Clorox's direct-to-consumer capabilities reached new heights with the launch of the Objective Wellness brand in October 2019.
By Chris Kelly • June 1, 2020
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