Chobani gamifies Instagram Story in multichannel push for new yogurt

A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.

By Robert Williams • Sept. 1, 2020

Red Wing flips Labor Day campaign into hiring effort for unemployed Americans

Burger King and New Balance have answered the footwear's company call to share job openings this holiday weekend.

By Robert Williams • Updated Sept. 3, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Coors Light turns favorite video chat backgrounds into real vacations

Fans can upload a screenshot of themselves in their "ideal video chat background" for a chance to win a trip to that location.

By Chris Kelly • Sept. 1, 2020

Neiman Marcus replaces Fall Book with digital content campaign

Customers can shop through editorial stories about product inspiration, designer collections and the season's trends via the digital experience.

By Tatiana Walk-Morris • Aug. 31, 2020

Knix tells women to 'stop trashing their periods' in new OOH, digital ad

Calling attention to the 6 billion tampons that fill landfills every year, the DTC company customized a garbage truck and had it visit New York landmarks.

By Natalie Black (Koltun) • Aug. 31, 2020

Campaign Trail: How McDonald's molds people's possessions into minimalist food ads

Static print and OOH visuals show a Big Mac and fries assembled from home goods, subtly telling Quebec residents' stories about the 270-year-old tradition of Moving Day.

By Natalie Black (Koltun) • Aug. 28, 2020

Kantar: Back-to-school advertising drops 70% on national TV

Only six retailers are advertising this year, compared with 100 in 2019, and the creative's tone has changed to highlight personal safety and logistics.

By Robert Williams • Aug. 28, 2020

How El Pollo Loco tripled digital sales in 2020 by modernizing its marketing

CEO Bernard Acoca explained how the restaurant brand revitalized its marketing after spending 98% of its media budget on TV and print just a few years ago.

By Chris Kelly • Aug. 27, 2020

Lunchables' back-to-school hotline teaches personal safety

A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing.

By Robert Williams • Aug. 27, 2020

Olay extends STEM-focused mission in Women's Equality Day campaign

A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.

By Natalie Black (Koltun) • Aug. 26, 2020

Lowe's hits the runway with fashion show streams, curated home decor

The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure. 

By Robert Williams • Aug. 26, 2020

KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist

Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.

By Peter Adams • Aug. 25, 2020

Pepsi delivers 'Tailgate in a Box' to football fans hankering for game day experience

In an effort catering to stir-crazed football fans, the brand paved a couple's front yard to resemble a parking lot decked out in New York Jets paraphernalia.

By Peter Adams • Aug. 24, 2020

Disney, Hilton, Southwest Airlines target travel planners on Pinterest

Brands have tended to promote trips that are mindful of health and safety recommendations during the pandemic rather than touting travel deals.

By Robert Williams • Aug. 24, 2020

KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary

Directed by an Oscar-winning filmmaker, "A Woman's Place" debuts ahead of Women's Equality Day and features no product shots of the Whirlpool brand.

By Peter Adams • Aug. 24, 2020

Rice Krispies' personalized packaging looks to spread love as kids face uncertain school year

The Kellogg brand has expanded an old concept to recognize that most kids will experience additional anxieties related to the coronavirus pandemic.

By Dianna Christie • Aug. 21, 2020

Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh

The company has seen sales jump and a younger audience come to the category during the pandemic, spurring a big advertising push. 

By Dianna Christie • Aug. 20, 2020

Upstart PeaTos escalates Frito-Lay rivalry amid pandemic snacking boom

Promoting itself as "junk food without the junk," the pea-based snack takes aim at competitors like Cheetos in a provocative effort titled "Hey Chester..."

By Dianna Christie • Aug. 20, 2020

Untuckit responds to skeptical tweets in ads designed to convert new customers

The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.

By Graham Vyse • Aug. 19, 2020

Stella Artois brings five-star hotel service to homebodies

Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.

By Dianna Christie • Aug. 19, 2020

Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich

As the mega-popular menu item celebrates its one-year anniversary, the brand is hosting a mock New Year's Eve event in August.  

By Dianna Christie • Aug. 19, 2020

Pepsi champions football fans stuck at home as sports marketing shifts focus

VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

By Peter Adams • Aug. 18, 2020

Corona taps Snoop Dogg for first campaign unifying family of brands

With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.

By Dianna Christie • Aug. 18, 2020

Accenture buys CreativeDrive to expand output of content for brands

CreativeDrive has a network of on-premise studios and proprietary tech to help marketers automate production — a service in high demand amid pandemic-related disruptions. 

By Robert Williams • Aug. 17, 2020

Keebler brings the brand into the real world in far-reaching refresh

It features the cartoon realm of Ernie the Elf, shots of real families enjoying the treats together and a beta test of shoppable Hulu ads through a Walmart deal.

By Graham Vyse • Aug. 17, 2020