Creative: Page 81

  • Domino's virtual film festival promotional still retrieved by Marketing Dive on July 27, 2020
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    Retrieved from Domino's Pizza, Inc. on July 27, 2020
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    Domino's sets up virtual film festival rewarding fans for making home videos

    While lighthearted, the concept recognizes that the pandemic may keep people cooped up for several more months, driving demand for creative outlets.

    By • July 27, 2020
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    Courtesy of Michelob Ultra
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    Michelob Ultra gives NBA fans a way to virtually attend live games

    A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.

    By • July 27, 2020
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Medical face masks
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    "Medical disposable masks on wooden background" by Marco Verch Professional Photographer and Speaker is licensed under CC BY 2.0
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    Face masks in ads viewed favorably by consumers, study says

    When ads have subtle mentions of masks, 48% of viewers expressed positive sentiment toward a brand, while 33% reacted negatively and 19% had neutral or mixed feelings. 

    By • July 27, 2020
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    Retrieved from JanSport on July 09, 2020
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    Deep Dive

    Back-to-school marketing is more somber under COVID-19, but carries silver linings

    Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens. 

    By • July 27, 2020
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    Permission granted by FedEx Office
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    Sponsored by FedEx Office

    What gets you through market challenges? Your brand.

    In an uncertain market, give consumers something to be certain about.

    July 27, 2020
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    Courtesy of Burger King
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    Burger King celebrates Christmas in July in new campaign

    At a time when sales are beginning to rebound after a pandemic-related slowdown, the QSR brand is pushing two sandwiches for $5 that are enclosed in Christmas-themed wrappers.

    By Dianna Christie • July 24, 2020
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    Wikimedia Commons
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    Unilever to invest heavily in marketing, brand innovation after keeping 'powder dry' amid pandemic

    E-commerce sales grew 49% in the first half as labels like Knorr adjusted to pandemic trends — an indication of where the CPG giant could focus its dollars in H2.

    By • July 23, 2020
  • HP eyes WFH creatives with 1st global campaign for Z computers
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    Courtesy of HP
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    HP eyes WFH creatives with 1st global campaign for Z computers

    A cross-channel effort targets designers and architects with behind-the-scenes videos, digital magazine, social activations and new "Rightbrainers" podcast.

    By Dianna Christie • July 23, 2020
  • American Eagle back-to-school campaign promo still retrieved by Marketing Dive on July 22, 2020
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    Retrieved from American Eagle Outfitters on July 22, 2020
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    American Eagle channels TikTok culture for virtually produced back-to-school campaign

    Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform.

    By • July 22, 2020
  • Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day
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    Courtesy of Wingstop Restaurants Inc.
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    Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day

    At a time when most summer festivals are canceled, the brand is tapping into the demand for live entertainment with a virtual event.

    By Dianna Christie • July 22, 2020
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    Courtesy of Coca-Cola
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    Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%

    The beverage giant's plans include eliminating "zombie brands," ramping up advertising investment and scaling e-commerce and digital efforts.

    By • July 22, 2020
  • Quaker Chewy creates online summer camp site
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    Retrieved from Quaker on July 22, 2020
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    Quaker Chewy creates online summer camp site

    To create a source of entertainment for families struggling to balance work and home life this summer, the PepsiCo brand teamed with actor-singer Taye Diggs to share his favorite summer camp activities.

    By Dianna Christie • July 22, 2020
  • Kind hot air balloon delivery concept retrieved by Marketing Dive on July 21, 2020
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    Permission granted by Kind
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    Kind deploys birds, drones, hot air balloons to send out new frozen bars

    "Queer Eye" star Antoni Porowski will help the health-focused brand for a product launch that leans into the surge in delivery under the pandemic.

    By • July 21, 2020
  • Kia Motors gears up blockbuster-like video ad to flaunt vehicles
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    Courtesy of Kia Motors America
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    Kia Motors gears up blockbuster-like video ad to flaunt vehicles

    Hollywood-inspired "The Features Film" debuts as summer blockbusters are on hiatus due to the pandemic and suggests a return to more normal advertising.

    By Dianna Christie • July 21, 2020
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    Aunt Jemima Frozen Breakfast Facebook
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    Opinion

    Offensive brands are exiting stage left. What took so long?

    The more valuable the brand equity, the greater the temptation to preserve longstanding labels such as Aunt Jemima, Uncle Ben's and Eskimo Pie, decade after decade, writes CBX's Gregg S. Lipman.

    By Gregg S. Lipman • July 21, 2020
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    Courtesy of TNT
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    TNT teams with iconic NYC businesses to promote 'The Alienist'

    Co-branded efforts with Delmonico's, Bergdorf Goodman, Old Forester and D.S. & Durga key into the show's setting of New York's 19th century Gilded Age.

    By Dianna Christie • July 20, 2020
  • Mountain Dew creates stimulus campaign to support hunting and fishing
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    Courtesy of PepsiCo
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    Mtn Dew creates stimulus package to support hunting and fishing

    The $100,000 Mtn Dew Outdoor Stimulus is a nod to government programs designed to help citizens and businesses stay afloat during the current economic downturn.

    By Dianna Christie • July 20, 2020
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    Retrieved from NBC on July 16, 2020
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    NBC spoofs its own ad pitch with '30 Rock' primetime special

    Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings.

    By • July 17, 2020
  • Old Spice embraces shaggy quarantine haircuts with humorous videos, influencers
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    Courtesy of Old Spice
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    Old Spice embraces shaggy quarantine hair with humorous videos, influencers

    A new "Hats are Dumb. Hair is Awesome." campaign comes as many men have grown out their hair during pandemic-related barbershop closures.

    By Dianna Christie • July 17, 2020
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    Retrieved from Trolli on July 17, 2020
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    Trolli builds on 190% gain in e-commerce with new monster spots

    Following a 2019 effort, the Ferrara​ brand spurred $12.8 million in new sales and a 100% lift in social media engagement.

    By • July 17, 2020
  • Audible responds to canceled summer trips with dreamy airline ads
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    Retrieved from Audible on July 16, 2020
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    Column

    Campaign Trail: Audible responds to canceled summer trips with dreamy airline ads

    Styled to mimic vintage creative, new spots by the Amazon-owned audiobook platform transport listeners to Mars, Hogwarts and Gilead.

    By • July 17, 2020
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    Thai Phi Le
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    Dunkin' commits to P&G cleaning products to lure customers back inside

    Co-branded stickers will appear on front doors, drive-thrus and in restrooms of participating locations to indicate frequent cleaning with brands like Comet.

    By Dianna Christie • July 16, 2020
  • Doritos kicks off football's return with UGC compilation ad
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    Courtesy of Frito-Lay
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    Doritos kicks off football's return with UGC compilation ad

    In its first ad since the pandemic hit, the Frito-Lay brand will splice together fan submissions in a video during NFL Sunday Night Football on Sept. 13.

    By Dianna Christie • July 16, 2020
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    Flickr
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    Cheez-It Snap'd ties snack rewards program to binge-watching on Amazon

    Users who view a specified amount of themed content each month will receive Amazon credits that can be put toward snacks. 

    By • July 15, 2020
  • BLM, Black Lives Matter, I can't breathe, march
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    Retrieved from Ace Metrix on July 15, 2020
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    NBA, Sprite find more reward than risk with BLM ads, study says

    As more brands wade in with messaging related to the racial justice movement, new research shows ads can be empowering without being exploitative.

    By Dianna Christie • July 15, 2020