Creative: Page 82
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Courtesy of Popeyes
Popeyes refreshes brand identity, pilots store redesign
Parent Restaurant Brands International is doubling down on the chain's growth over the past year and is expanding around the globe with a new look.
By Dianna Christie • June 1, 2020 -
Cara Salpini/Marketing Dive
Nike calls on America to confront racism in new video
The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.
By Dianna Christie • June 1, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Truly Hard Seltzer celebrates Pride with OOH, social campaign
The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year.
By Dianna Christie • May 29, 2020 -
Courtesy of Dunkin'
Dunkin' declares support for The Donut Party in nod to election year
A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.
By Dianna Christie • Updated June 3, 2020 -
LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find
A study published ahead of Pride month positions the coronavirus pandemic as an opportunity to make a bigger impact on the community.
By Peter Adams • May 28, 2020 -
Instagram IGTV video ads arrive as part of monetization push for influencers
Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.
By Robert Williams • May 28, 2020 -
Courtesy of Burger King
Burger King celebrates employees with customer thank yous
More than 5,000 customers left messages of gratitude to the fast food chain's workers while placing orders in the mobile app.
By Dianna Christie • May 28, 2020 -
Courtesy of Busch
Busch Beer unveils corn cans, NASCAR tie-in for farmer relief
Limited-edition packaging is available in 33 states to help the brand support a nonprofit partner's expansion into Kansas.
By Dianna Christie • May 27, 2020 -
Courtesy of Ben & Jerry's
Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in
The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."
By Dianna Christie • May 27, 2020 -
Where ad spending is thriving during COVID-19, including a few surprises
Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?
By Shane Schick • May 27, 2020 -
United Airlines debuts cleaning protocols with Clorox to lure back flyers
Teaming with the cleaning brand and the Cleveland Clinic is designed to reshape the airline's image after photos of packed planes circulated on social media.
By Dianna Christie • May 26, 2020 -
Retrieved from Budweiser on May 26, 2020
Budweiser honors healthcare workers and military heroes in new campaign
The brand, which has shown its skill in the past at delivering heart-tugging ads, debuts its latest effort as the pandemic continues to impact consumer behavior.
By Dianna Christie • May 26, 2020 -
Permission granted by PepsiCo
Q&APepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic
Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."
By Peter Adams • May 26, 2020 -
Retrieved from Walmart on May 22, 2020
Walmart flips associate's hopeful poem into new video ad
The retailer continues to spotlight employees during the pandemic as people place a higher value on how brands treat workers.
By Dianna Christie • May 22, 2020 -
Courtesy of Mazda
Mazda brings playable concept car to PlayStation, esports series
By bringing the high-tech model to "Gran Turismo Sport," Mazda is looking to get homebound folks to virtually test drive its vehicles and connect online.
By Dianna Christie • May 22, 2020 -
Courtesy of Muscle Milk
ColumnCampaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner
"Own Your Strength" is the protein beverage's first effort since being acquired in 2019 and aims to connect with fitness buffs stuck at home during the pandemic.
By Natalie Black (Koltun) • May 22, 2020 -
Courtesy of Mars, Incorporated
Skittles returns to controversial colorless packaging in honor of LGBTQ Pride
The rainbow-free design drew criticism for its past pure white iteration, but a more muted gray bag could read as appropriate this year given the pandemic.
By Peter Adams • May 21, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match
As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit.
By Dianna Christie • May 21, 2020 -
Courtesy of Bodyarmor
Bodyarmor's new campaign may signal a return to OOH post-pandemic
This is the largest campaign by the fitness beverage, which is partially owned by Coca-Cola, and may appeal to sports-starved fans looking for empowering messages.
By Dianna Christie • May 21, 2020 -
Courtesy of General Motors
General Motors CMO says speedy pivots are new marketing norm in coronavirus era
Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization.
By Peter Adams • May 21, 2020 -
75% of ANA members have diversity plans, but only 40% apply them to marketing
COVID-19 could hurt suppliers hired as part of diversity programs, as companies cut ad spend due to the crisis.
By Dianna Christie • May 20, 2020 -
Retrieved from Mastercard on May 20, 2020
Mastercard brings Priceless experiences lineup online
A library of content features everything from cooking shows to live concerts with brand ambassador Camila Cabello.
By Dianna Christie • May 20, 2020 -
Deep Dive
Coronavirus brings thorny issue of worker treatment to the marketing fore
Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions.
By Peter Adams • May 20, 2020 -
Sameness, exploitation sets in for COVID-19 ads, study says
Pandemic-related ads can still be effective, but brands must be creative in order to connect with consumers who are tiring of this messaging.
By Dianna Christie • May 19, 2020 -
Retrieved from General Mills on May 19, 2020
Chex Mix reboots branded video game from the '90s
Leaning into nostalgia and a recent uptick in gaming, the General Mills brand lets players unlock game content through codes on packaging and Instagram.
By Dianna Christie , Natalie Black (Koltun) • May 19, 2020
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