Creative: Page 82

  • Stella Artois brings five-star hotel service to homebodies
    Image attribution tooltip
    Courtesy of Stella Artois
    Image attribution tooltip

    Stella Artois brings five-star hotel service to homebodies

    Perks include doorside contactless check-in and experiences guided by celebrities, including personalized wakeup calls from Liev Schreiber.

    By Dianna Christie • Aug. 19, 2020
  • Popeyes Times Square activation retrieved by Marketing Dive on Aug. 19, 2020
    Image attribution tooltip
    Permission granted by Popeyes
    Image attribution tooltip

    Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich

    As the mega-popular menu item celebrates its one-year anniversary, the brand is hosting a mock New Year's Eve event in August.  

    By Dianna Christie • Aug. 19, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Still of Pepsi's 'Made for Football Watching' retrieved by Marketing Dive on Aug. 17, 2020
    Image attribution tooltip
    Permission granted by Pepsi
    Image attribution tooltip

    Pepsi champions football fans stuck at home as sports marketing shifts focus

    VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

    By • Aug. 18, 2020
  • Image attribution tooltip
    Retrieved from Corona on August 18, 2020
    Image attribution tooltip

    Corona taps Snoop Dogg for first campaign unifying family of brands

    With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.

    By Dianna Christie • Aug. 18, 2020
  • Image attribution tooltip
    Flickr; Michael Gray
    Image attribution tooltip

    Accenture buys CreativeDrive to expand output of content for brands

    CreativeDrive has a network of on-premise studios and proprietary tech to help marketers automate production — a service in high demand amid pandemic-related disruptions. 

    By • Aug. 17, 2020
  • Keebler brings the brand into the real world in far-reaching refresh
    Image attribution tooltip
    Retrieved from Ferrara Candy Co. on August 17, 2020
    Image attribution tooltip

    Keebler brings the brand into the real world in far-reaching refresh

    It features the cartoon realm of Ernie the Elf, shots of real families enjoying the treats together and a beta test of shoppable Hulu ads through a Walmart deal.

    By Graham Vyse • Aug. 17, 2020
  • Image attribution tooltip
    Unilever
    Image attribution tooltip

    Good Humor enlists The RZA to address ice cream truck jingle's problematic past

    Working with the legendary Wu-Tang Clan co-founder, the Unilever ice cream brand crafted a modern replacement for "Turkey in the Straw."

    By Dianna Christie • Aug. 17, 2020
  • Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
    Image attribution tooltip
    Courtesy of The Clorox Company
    Image attribution tooltip

    Clorox touts odor-fighting cat litter with The Try Guys YouTube deal

    A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.

    By Dianna Christie • Aug. 17, 2020
  • Bodyarmor Sports Drink teams with United States Tennis Association
    Image attribution tooltip
    Courtesy of Bodyarmor
    Image attribution tooltip

    Bodyarmor teams with US Tennis Association ahead of Open this month

    In a potentially big year for the tennis championship's TV viewership, the beverage brand looks to reach a wide audience of sports-starved fans at home.

    By Dianna Christie • Aug. 14, 2020
  • HBO Max teams with Pinterest to promote new Selena Gomez show
    Image attribution tooltip
    Retrieved from Pinterest on August 14, 2020
    Image attribution tooltip

    HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show

    HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.

    By Dianna Christie • Aug. 14, 2020
  • Adobe's 13 nonbranded films illustrate how constraints foster creativity
    Image attribution tooltip
    Retrieved from Adobe Creative Cloud on August 13, 2020
    Image attribution tooltip
    Column

    Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival

    Indie filmmakers were given just five days to use only Adobe Stock footage and the company's video editing tools, resulting in 13 creative and unbranded films.

    By • Aug. 14, 2020
  • Employee in New Rochelle district applies an antimicrobial coating to desks.
    Image attribution tooltip
    Permission granted by City School District of New Rochelle
    Image attribution tooltip

    Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds

    Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season.

    By Dianna Christie • Aug. 13, 2020
  • Image attribution tooltip
    Planters
    Image attribution tooltip

    Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays

    Baby Nut, the reincarnation of Mr. Peanut, has rapidly aged into a 21-year-old Gen Zer who is looking to make followers' birthday wishes come true.

    By • Aug. 12, 2020
  • Sour Patch Kids picks NYC for first-ever retail store
    Image attribution tooltip
    Courtesy of Mondelez International
    Image attribution tooltip

    Sour Patch Kids picks NYC for first retail store

    The strategy is reminiscent of pre-pandemic days, when in-person experiential retail was a focus for big brands looking to engage consumers across channels.

    By Dianna Christie • Aug. 12, 2020
  • Blockbuster puts its last remaining store up for rent on Airbnb
    Image attribution tooltip
    Retrieved from Blockbuster/Airbnb on August 12, 2020
    Image attribution tooltip

    Last Blockbuster location will host '90s-themed sleepover through Airbnb

    The return of branded rentals signals that experiential marketing could see a resurgence as the world reopens from the pandemic.

    By Dianna Christie • Aug. 12, 2020
  • Image attribution tooltip
    Buffalo Wild Wings
    Image attribution tooltip

    Buffalo Wild Wings names Target brand manager as new marketing chief

    Rita Patel steps into the role as the largest sports bar brand in the U.S. faces uncertainty around restaurant reopenings and the fall sports season.

    By • Aug. 11, 2020
  • Image attribution tooltip
    Courtesy of Adobe
    Image attribution tooltip

    Adobe spotlights, supports diverse creative voices across digital and film

    Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.

    By Dianna Christie • Aug. 11, 2020
  • Dunkin' offers up branded RV in social media sweepstakes
    Image attribution tooltip
    Courtesy of Dunkin'
    Image attribution tooltip

    Dunkin' offers up branded RV in social media sweepstakes

    The brand is capitalizing on the popularity of recreational vehicle travel during the pandemic to promote a new line of cold teas.

    By Dianna Christie • Aug. 11, 2020
  • Image attribution tooltip
    Courtesy of Hot Docs
    Image attribution tooltip

    LG showcases new Velvet 5G phone in documentary film series

    Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.

    By Dianna Christie • Aug. 10, 2020
  • Subaru uses real California wildfire footage in its new cause marketing spot
    Image attribution tooltip
    Courtesy of Subaru
    Image attribution tooltip

    Subaru shows real California wildfire footage in new cause marketing ad

    By pledging to replant 500,000 trees, the car brand's latest effort follows its ongoing work supporting National Parks and the outdoors.

    By Dianna Christie • Aug. 10, 2020
  • Bagel Bites' first ad campaign in decades stirs cultural debates
    Image attribution tooltip
    Courtesy of Bagel Bites
    Image attribution tooltip

    Bagel Bites' first ad campaign in decades stirs pop cultural debates

    Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."

    By Dianna Christie • Aug. 7, 2020
  • Image attribution tooltip
    Courtesy of Procter & Gamble
    Image attribution tooltip

    Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'

    Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.

    By • Aug. 5, 2020
  • Kraft pushes Mac & Cheese for breakfast in new social campaign
    Image attribution tooltip
    Courtesy of The Kraft Heinz Company
    Image attribution tooltip

    Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents

    A new ad, limited-edition packaging and sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months.

    By Dianna Christie • Aug. 5, 2020
  • Chipotle debuts apparel dyed with recycled avocados
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle debuts branded apparel dyed with recycled avocados

    Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.

    By Dianna Christie • Aug. 4, 2020
  • Klarna's oddball ads flex Swedish roots and outlandish quirk
    Image attribution tooltip
    Courtesy of Klarna
    Image attribution tooltip
    Column

    Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk

    The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration.

    By • July 31, 2020