Old Spice embraces shaggy quarantine hair with humorous videos, influencers

A new "Hats are Dumb. Hair is Awesome." campaign comes as many men have grown out their hair during pandemic-related barbershop closures.

By Dianna Christie • July 17, 2020

Trolli builds on 190% gain in e-commerce with new monster spots

Following a 2019 effort, the Ferrara​ brand spurred $12.8 million in new sales and a 100% lift in social media engagement.

By Robert Williams • July 17, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Campaign Trail: Audible responds to canceled summer trips with dreamy airline ads

Styled to mimic vintage creative, new spots by the Amazon-owned audiobook platform transport listeners to Mars, Hogwarts and Gilead.

By Natalie Black (Koltun) • July 17, 2020

Dunkin' commits to P&G cleaning products to lure customers back inside

Co-branded stickers will appear on front doors, drive-thrus and in restrooms of participating locations to indicate frequent cleaning with brands like Comet.

By Dianna Christie • July 16, 2020

Doritos kicks off football's return with UGC compilation ad

In its first ad since the pandemic hit, the Frito-Lay brand will splice together fan submissions in a video during NFL Sunday Night Football on Sept. 13.

By Dianna Christie • July 16, 2020

Cheez-It Snap'd ties snack rewards program to binge-watching on Amazon

Users who view a specified amount of themed content each month will receive Amazon credits that can be put toward snacks. 

By Peter Adams • July 15, 2020

NBA, Sprite find more reward than risk with BLM ads, study says

As more brands wade in with messaging related to the racial justice movement, new research shows ads can be empowering without being exploitative.

By Dianna Christie • July 15, 2020

Country Time offers stimulus checks to closed lemonade stand owners

The Kraft Heinz brand builds on a history of supporting kids with lemonade stands at a time when the pandemic has undercut the summer tradition.

By Dianna Christie • July 15, 2020

Burger King explains dangers of cow farts in video starring viral yodeling kid

An educational spot promotes new low-methane emission beef burgers from the chain that's steadily introduced more meatless options.

By Peter Adams • July 14, 2020

Busch pays homage to tech keynotes to promote apple-flavored beer

Donning a flannel turtleneck, spokesperson Busch Guy debuts the apple-flavored beer in a video that parodies an Apple presentation.

By Dianna Christie • July 14, 2020

Consumer habits rapidly evolved in H1 2020. Here's what could stick

Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider.

July 13, 2020

9 pivotal campaigns that show how marketing transformed in H1

Rocked by disruption, marketers were pressed to address both a pandemic and racial injustice amid slashed budgets. Some efforts stood out with fresh creative, a hopeful tone or tangible action.

By Peter Adams , Chris Kelly , Chantal Tode • July 13, 2020

Key marketing stats that define the 1st half of 2020

Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.

By Marketing Dive • July 13, 2020

Impossible Foods teams with Colin Kaepernick's nonprofit

At a time when brands are becoming more vocal about support for social justice, the partnership aims to fight food insecurity in communities of color.

By Dianna Christie • July 13, 2020

Study: Most Americans say brands should respond to Black Lives Matter movement

One-fifth of Americans said they would stop buying from a brand perceived to have behaved hypocritically on the issues of racial injustice and police brutality.

By Robert Williams • July 10, 2020

Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots

New colorful and upbeat creative suggests some brands are returning to more normal, non-coronavirus messaging.

By Dianna Christie • July 10, 2020

Tampax taps Amy Schumer for 'edu-tainment' videos about periods

The P&G brand is restarting its marketing efforts after a pause "to shift focus to support more urgent needs."

By Dianna Christie • July 9, 2020

Stella Artois' dreamy new spot embraces summer personas

The campaign includes a TripAdvisor partnership offering staycation giveaways for people to rediscover their local cities.

By Dianna Christie • July 9, 2020

Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says

With high expectations for digital experiences, 82% of the cohort say they trust a company more if it uses images of real customers in its advertising.

By Robert Williams • July 8, 2020

WPP's GroupM launches multicultural marketplace with 300 vetted publishers

By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers.

By Dianna Christie • July 8, 2020

'Surprised' emotions in video ads drive conversions during pandemic, study says

Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products. 

By Robert Williams • July 7, 2020

Activia uncaps fresh brand image with diverse campaign on gut health

A new direction for the Danone brand targeting millennials and Gen Z comes as Google searches for digestive health spiked 400% in the past few years.

By Dianna Christie • July 7, 2020

Ads for purpose, product topped Q2's most empowering ranking

Frito-Lay and Tide generated emotional responses from viewers around when the pandemic kicked into full force, Ace Metrix found.

By Dianna Christie • July 6, 2020

Ford's Bronco lineup returns with custom video play across Disney networks

The automaker described the effort as the first prime-time product reveal leveraging Disney's cable, digital and streaming networks, including Hulu.

By Robert Williams • July 6, 2020

Walmart hosts virtual summer camp, drive-in movies to keep families entertained

Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.

By Dianna Christie • July 6, 2020