Creative: Page 88
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Retrieved from Blockbuster/Airbnb on August 12, 2020
Last Blockbuster location will host '90s-themed sleepover through Airbnb
The return of branded rentals signals that experiential marketing could see a resurgence as the world reopens from the pandemic.
By Dianna Christie • Aug. 12, 2020 -
Buffalo Wild Wings names Target brand manager as new marketing chief
Rita Patel steps into the role as the largest sports bar brand in the U.S. faces uncertainty around restaurant reopenings and the fall sports season.
By Peter Adams • Aug. 11, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Adobe
Adobe spotlights, supports diverse creative voices across digital and film
Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.
By Dianna Christie • Aug. 11, 2020 -
Courtesy of Dunkin'
Dunkin' offers up branded RV in social media sweepstakes
The brand is capitalizing on the popularity of recreational vehicle travel during the pandemic to promote a new line of cold teas.
By Dianna Christie • Aug. 11, 2020 -
Courtesy of Hot Docs
LG showcases new Velvet 5G phone in documentary film series
Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.
By Dianna Christie • Aug. 10, 2020 -
Courtesy of Subaru
Subaru shows real California wildfire footage in new cause marketing ad
By pledging to replant 500,000 trees, the car brand's latest effort follows its ongoing work supporting National Parks and the outdoors.
By Dianna Christie • Aug. 10, 2020 -
Courtesy of Bagel Bites
Bagel Bites' first ad campaign in decades stirs pop cultural debates
Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."
By Dianna Christie • Aug. 7, 2020 -
Courtesy of Procter & Gamble
Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'
Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.
By Robert Williams • Aug. 5, 2020 -
Courtesy of The Kraft Heinz Company
Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents
A new ad, limited-edition packaging and sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months.
By Dianna Christie • Aug. 5, 2020 -
Courtesy of Chipotle
Chipotle debuts branded apparel dyed with recycled avocados
Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.
By Dianna Christie • Aug. 4, 2020 -
Courtesy of Klarna
ColumnCampaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk
The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration.
By Natalie Black (Koltun) • July 31, 2020 -
Kraft Heinz, Kellogg to rev up marketing substantially in H2 as pandemic windfall continues
To retain the interest of new customers, Kraft Heinz will increase its working media dollars by 40% in H2, while Kellogg is pursuing a similar playbook.
By Peter Adams • July 31, 2020 -
Courtesy of Fresh Del Monte Produce
Q&AHow Del Monte's Elana Gold handled being named CMO during the pandemic
The first CMO for Fresh Del Monte Produce explains how the role is evolving and details the brand's first campaign under her leadership.
By Chris Kelly • July 30, 2020 -
Permission granted by Wix
Wix admits its ads annoy with campaign centered on outlandish viewer complaints
Shot in-house and with Wix employees, the website builder brand's latest marketing effort acts as a mea culpa to win back online haters.
By Peter Adams • Updated July 29, 2020 -
Courtesy of Honda
Honda evokes Disney memories with 'Enchanted Odyssey' digital campaign
The Odyssey minivan is popular with millennial parents, so the carmaker is targeting the group with a Pinterest microsite and custom Disney playlist for road trips.
By Robert Williams • July 29, 2020 -
Retrieved from Popsugar on July 28, 2020
Old Navy partners with Popsugar on retailer's 1st tween collection
To reflect tweens' social awareness, the gender-inclusive line has graphic T-shirts with optimistic phrases like "Make the World a Better Place" and "We're Gonna Be Alright."
By Robert Williams • July 28, 2020 -
62% of agencies will ramp up video production after readjusting to WFH demands
A report reviews how four large creative agencies pivoted to a remote workflow during the pandemic and what changes might persist.
By Dianna Christie • July 28, 2020 -
1st certified brand safety officers quickly put to the test
Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters.
By Graham Vyse • July 28, 2020 -
Retrieved from Domino's Pizza, Inc. on July 27, 2020
Domino's sets up virtual film festival rewarding fans for making home videos
While lighthearted, the concept recognizes that the pandemic may keep people cooped up for several more months, driving demand for creative outlets.
By Peter Adams • July 27, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra gives NBA fans a way to virtually attend live games
A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.
By Robert Williams • July 27, 2020 -
"Medical disposable masks on wooden background" by Marco Verch Professional Photographer and Speaker is licensed under CC BY 2.0
Face masks in ads viewed favorably by consumers, study says
When ads have subtle mentions of masks, 48% of viewers expressed positive sentiment toward a brand, while 33% reacted negatively and 19% had neutral or mixed feelings.
By Robert Williams • July 27, 2020 -
Retrieved from JanSport on July 09, 2020
Deep DiveBack-to-school marketing is more somber under COVID-19, but carries silver linings
Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens.
By Peter Adams • July 27, 2020 -
Permission granted by FedEx Office
Sponsored by FedEx OfficeWhat gets you through market challenges? Your brand.
In an uncertain market, give consumers something to be certain about.
July 27, 2020 -
Courtesy of Burger King
Burger King celebrates Christmas in July in new campaign
At a time when sales are beginning to rebound after a pandemic-related slowdown, the QSR brand is pushing two sandwiches for $5 that are enclosed in Christmas-themed wrappers.
By Dianna Christie • July 24, 2020 -
Unilever to invest heavily in marketing, brand innovation after keeping 'powder dry' amid pandemic
E-commerce sales grew 49% in the first half as labels like Knorr adjusted to pandemic trends — an indication of where the CPG giant could focus its dollars in H2.
By Peter Adams • July 23, 2020
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