SXSW cancels conference on coronavirus fears

The cancelation is another sign of how the virus and associated illness are disrupting event sponsorships, conferences, exhibitions and experiential marketing efforts.

By Robert Williams • March 9, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Volkswagen taps 'Succession,' 'Billions' stars for ad series on excess

Starring Paul Giamatti and Kieran Culkin, a new campaign highlights the Atlas Cross Sport SUV as a reasonable purchase among outlandish buys.

By Dianna Christie • March 9, 2020

Gen Z prefers influencers who could fit into their 'social bubble,' study says

Most young consumers said it's important for the influencers they follow to be nice and not come off as salespeople.

By Robert Williams • March 6, 2020

ANA: Marketing's data-driven potential at risk if educational skills gap persists

Students pursuing a career in the field are not developing the type of mathematical background necessary to master consumer data.

By Peter Adams • March 6, 2020

Ancestry opens archives to celebrate the history of women's suffrage

In a bid to register new users, the site is giving away thousands of historical documents around the 19th Amendment's centennial.

By Dianna Christie • March 6, 2020

P&G's SK-II, Simone Biles battle online trolls in epic animated series

A Times Square takeover promoted the effort that draws on Japanese culture to depict fantastical recreations of six Olympic athletes' experiences.

By Peter Adams • March 5, 2020

Buffalo Wild Wings nixes experiential sleepover for March Madness

Dubbed BnB-Dubs, the activation would have let basketball fans enter to win an Airbnb-style sleepover in a Chicago location.

By Dianna Christie , Natalie Black (Koltun) • Updated March 17, 2020

Godiva launches women empowerment program honoring its namesake

The Belgian brand asks chocolatiers to nominate their favorite charities that support women's empowerment and is giving away gifts to fans who tweet about inspiring women.

By Dianna Christie • March 5, 2020

Jaguar taps James Bond credits director for new ad campaign

A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats. 

By Dianna Christie • March 4, 2020

Lay's calls on Lionel Messi, Lieke Martens for soccer tournament spot

The players star in a 60-second spot, behind-the-scenes footage and special-edition packaging ahead of the UEFA Champions League final.

By Dianna Christie • March 4, 2020

Victory Brewing promotes laughter amid tense times with comedy tour

The craft beer brand wants to connect with fans​ in a contentious election year and encourage good times with lighthearted fun and a cold brew.

By Dianna Christie • March 3, 2020

Hefty taps world's strongest man for 1st sustainability-focused campaign

Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.

By Dianna Christie , Natalie Black (Koltun) • March 3, 2020

Nonprofits and consumer brands borrow from each other's playbook to engage millennials

Just as marketers are employing cause-focused efforts, charitable organizations are tapping tactics espoused by deep-pocketed brands.

By Natalie Black (Koltun) • March 3, 2020

Gen Z relies on influencers for purchase decisions, Kantar says

Almost half of young adults have made a purchase decision based on an influencer's recommendation.

By Robert Williams • March 2, 2020

Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate

Targeted audiences were divided into baby boomer/Gen X and millennial/Gen Z​ cohorts to gather data about product interest by age group and club category.

By Dianna Christie • March 2, 2020

Sonic Drive-In shifts away from '2 Guys' to showcase real families

The chain's first work with new agency Mother includes a brand identity refresh that focuses on real people.

By Dianna Christie • March 2, 2020

New Balance debuts Kawhi Leonard-starring ads to support new NBA partnership

A campaign profiling athletes launches as the apparel brand strikes a multiyear deal to become an official global marketing partner of the league.

By Dianna Christie • Feb. 28, 2020

The Laughing Cow wants to inspire laughter in new cross-channel push

The campaign is based on a poll of American consumers that found that 59% would like to laugh more frequently.

By Dianna Christie • Feb. 28, 2020

Comic Dive: Bye Bye, Brandless

As marketers grapple with digital transformation, the DTC darling's downfall highlights the challenges of building private label brands.

By John Hazard • Feb. 28, 2020

Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash

The company said its loyal consumers understand there isn't a link between the deadly virus and its brand.

By Robert Williams • Feb. 28, 2020

SodaStream names 1st US CMO as PepsiCo amplifies sustainability mission

Matt Kahn previously served as VP of marketing at Heineken, where he helped develop Dos Equis' famous "Most Interesting Man" campaign.

By Peter Adams • Feb. 27, 2020

Skyy Vodka pilots Mindshare's private LGBTQ ad marketplace

The new platform is designed to address biases that can result from brand safety tools in media buying.

By Dianna Christie • Feb. 27, 2020

Dove addresses teen body image issues with mobile video series

Helmed by Lena Waithe, the "Girls Room" effort supports Unilever's recent plans to ramp up investments in purpose-driven marketing.

By Dianna Christie • Feb. 27, 2020

PepsiCo's Pure Leaf tea subverts classic fairy tales with Amy Poehler

A digital content series narrated by the "Parks and Recreation" star comes as part of a larger campaign encouraging women to say "no."

By Peter Adams • Feb. 26, 2020