Creative: Page 89
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Courtesy of HP
HP eyes WFH creatives with 1st global campaign for Z computers
A cross-channel effort targets designers and architects with behind-the-scenes videos, digital magazine, social activations and new "Rightbrainers" podcast.
By Dianna Christie • July 23, 2020 -
Retrieved from American Eagle Outfitters on July 22, 2020
American Eagle channels TikTok culture for virtually produced back-to-school campaign
Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform.
By Peter Adams • July 22, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Wingstop Restaurants Inc.
Wingstop preps 24-hour virtual DJ party for National Chicken Wing Day
At a time when most summer festivals are canceled, the brand is tapping into the demand for live entertainment with a virtual event.
By Dianna Christie • July 22, 2020 -
Courtesy of Coca-Cola
Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
The beverage giant's plans include eliminating "zombie brands," ramping up advertising investment and scaling e-commerce and digital efforts.
By Robert Williams • July 22, 2020 -
Retrieved from Quaker on July 22, 2020
Quaker Chewy creates online summer camp site
To create a source of entertainment for families struggling to balance work and home life this summer, the PepsiCo brand teamed with actor-singer Taye Diggs to share his favorite summer camp activities.
By Dianna Christie • July 22, 2020 -
Permission granted by Kind
Kind deploys birds, drones, hot air balloons to send out new frozen bars
"Queer Eye" star Antoni Porowski will help the health-focused brand for a product launch that leans into the surge in delivery under the pandemic.
By Peter Adams • July 21, 2020 -
Courtesy of Kia Motors America
Kia Motors gears up blockbuster-like video ad to flaunt vehicles
Hollywood-inspired "The Features Film" debuts as summer blockbusters are on hiatus due to the pandemic and suggests a return to more normal advertising.
By Dianna Christie • July 21, 2020 -
Opinion
Offensive brands are exiting stage left. What took so long?
The more valuable the brand equity, the greater the temptation to preserve longstanding labels such as Aunt Jemima, Uncle Ben's and Eskimo Pie, decade after decade, writes CBX's Gregg S. Lipman.
By Gregg S. Lipman • July 21, 2020 -
Courtesy of TNT
TNT teams with iconic NYC businesses to promote 'The Alienist'
Co-branded efforts with Delmonico's, Bergdorf Goodman, Old Forester and D.S. & Durga key into the show's setting of New York's 19th century Gilded Age.
By Dianna Christie • July 20, 2020 -
Courtesy of PepsiCo
Mtn Dew creates stimulus package to support hunting and fishing
The $100,000 Mtn Dew Outdoor Stimulus is a nod to government programs designed to help citizens and businesses stay afloat during the current economic downturn.
By Dianna Christie • July 20, 2020 -
Retrieved from NBC on July 16, 2020
NBC spoofs its own ad pitch with '30 Rock' primetime special
Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings.
By Chris Kelly • July 17, 2020 -
Courtesy of Old Spice
Old Spice embraces shaggy quarantine hair with humorous videos, influencers
A new "Hats are Dumb. Hair is Awesome." campaign comes as many men have grown out their hair during pandemic-related barbershop closures.
By Dianna Christie • July 17, 2020 -
Retrieved from Trolli on July 17, 2020
Trolli builds on 190% gain in e-commerce with new monster spots
Following a 2019 effort, the Ferrara brand spurred $12.8 million in new sales and a 100% lift in social media engagement.
By Robert Williams • July 17, 2020 -
Retrieved from Audible on July 16, 2020
ColumnCampaign Trail: Audible responds to canceled summer trips with dreamy airline ads
Styled to mimic vintage creative, new spots by the Amazon-owned audiobook platform transport listeners to Mars, Hogwarts and Gilead.
By Natalie Black (Koltun) • July 17, 2020 -
Dunkin' commits to P&G cleaning products to lure customers back inside
Co-branded stickers will appear on front doors, drive-thrus and in restrooms of participating locations to indicate frequent cleaning with brands like Comet.
By Dianna Christie • July 16, 2020 -
Courtesy of Frito-Lay
Doritos kicks off football's return with UGC compilation ad
In its first ad since the pandemic hit, the Frito-Lay brand will splice together fan submissions in a video during NFL Sunday Night Football on Sept. 13.
By Dianna Christie • July 16, 2020 -
Cheez-It Snap'd ties snack rewards program to binge-watching on Amazon
Users who view a specified amount of themed content each month will receive Amazon credits that can be put toward snacks.
By Peter Adams • July 15, 2020 -
Retrieved from Ace Metrix on July 15, 2020
NBA, Sprite find more reward than risk with BLM ads, study says
As more brands wade in with messaging related to the racial justice movement, new research shows ads can be empowering without being exploitative.
By Dianna Christie • July 15, 2020 -
Courtesy of Kraft Heinz
Country Time offers stimulus checks to closed lemonade stand owners
The Kraft Heinz brand builds on a history of supporting kids with lemonade stands at a time when the pandemic has undercut the summer tradition.
By Dianna Christie • July 15, 2020 -
Retrieved from Burger King on July 14, 2020
Burger King explains dangers of cow farts in video starring viral yodeling kid
An educational spot promotes new low-methane emission beef burgers from the chain that's steadily introduced more meatless options.
By Peter Adams • July 14, 2020 -
Courtesy of Busch
Busch pays homage to tech keynotes to promote apple-flavored beer
Donning a flannel turtleneck, spokesperson Busch Guy debuts the apple-flavored beer in a video that parodies an Apple presentation.
By Dianna Christie • July 14, 2020 -
The image by Ted Eytan is licensed under CC BY-SA 2.0
Consumer habits rapidly evolved in H1 2020. Here's what could stick
Several trends accelerated by the pandemic, including e-commerce, are becoming integral to marketing strategies, but there may be deeper psychological shifts to consider.
July 13, 2020 -
Retrieved from Procter & Gamble on June 11, 2020
Deep Dive9 pivotal campaigns that show how marketing transformed in H1
Rocked by disruption, marketers were pressed to address both a pandemic and racial injustice amid slashed budgets. Some efforts stood out with fresh creative, a hopeful tone or tangible action.
By Peter Adams , Chris Kelly , Chantal Tode • July 13, 2020 -
Retrieved from @Nike on Twitter on June 02, 2020
Key marketing stats that define the 1st half of 2020
Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.
By Marketing Dive • July 13, 2020 -
Courtesy of Impossible Foods
Impossible Foods teams with Colin Kaepernick's nonprofit
At a time when brands are becoming more vocal about support for social justice, the partnership aims to fight food insecurity in communities of color.
By Dianna Christie • July 13, 2020
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