Creative: Page 90
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"Protest against police violence in Minneapolis, Minnesota" by Lorie Shaull is licensed under CC BY-SA 2.0
Study: Most Americans say brands should respond to Black Lives Matter movement
One-fifth of Americans said they would stop buying from a brand perceived to have behaved hypocritically on the issues of racial injustice and police brutality.
By Robert Williams • July 10, 2020 -
Retrieved from Truly Hard Seltzer on July 10, 2020
Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots
New colorful and upbeat creative suggests some brands are returning to more normal, non-coronavirus messaging.
By Dianna Christie • July 10, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Tampax
Tampax taps Amy Schumer for 'edu-tainment' videos about periods
The P&G brand is restarting its marketing efforts after a pause "to shift focus to support more urgent needs."
By Dianna Christie • July 9, 2020 -
Courtesy of Anheuser-Busch
Stella Artois' dreamy new spot embraces summer personas
The campaign includes a TripAdvisor partnership offering staycation giveaways for people to rediscover their local cities.
By Dianna Christie • July 9, 2020 -
Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says
With high expectations for digital experiences, 82% of the cohort say they trust a company more if it uses images of real customers in its advertising.
By Robert Williams • July 8, 2020 -
WPP's GroupM launches multicultural marketplace with 300 vetted publishers
By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers.
By Dianna Christie • July 8, 2020 -
'Surprised' emotions in video ads drive conversions during pandemic, study says
Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products.
By Robert Williams • July 7, 2020 -
Courtesy of Activia
Activia uncaps fresh brand image with diverse campaign on gut health
A new direction for the Danone brand targeting millennials and Gen Z comes as Google searches for digestive health spiked 400% in the past few years.
By Dianna Christie • July 7, 2020 -
Permission granted by Frito-Lay
Ads for purpose, product topped Q2's most empowering ranking
Frito-Lay and Tide generated emotional responses from viewers around when the pandemic kicked into full force, Ace Metrix found.
By Dianna Christie • July 6, 2020 -
Courtesy of Ford
Ford's Bronco lineup returns with custom video play across Disney networks
The automaker described the effort as the first prime-time product reveal leveraging Disney's cable, digital and streaming networks, including Hulu.
By Robert Williams • July 6, 2020 -
Courtesy of Walmart
Walmart hosts virtual summer camp, drive-in movies to keep families entertained
Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.
By Dianna Christie • July 6, 2020 -
Courtesy of Krispy Kreme
Q&AKrispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic
Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.
By Chris Kelly • July 6, 2020 -
Report: Nike drops digital media agency Razorfish
The athletic-gear brand could be taking its digital media responsibilities in-house as it plans to double down on digital.
By Dianna Christie • July 2, 2020 -
Courtesy of Coca-Cola
Coca-Cola encourages shared meals in 1st ad since pandemic pause
New creative comes one month after the beverage giant pledged to shift its digital strategy away from social media and toward real-time content.
By Dianna Christie • July 2, 2020 -
Courtesy of New Balance
New Balance celebrates soccer subcultures in YouTube docuseries
The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.
By Dianna Christie • July 1, 2020 -
Yujin Kim/Marketing Dive
Amazon's brand value tops $400B, while TikTok debuts on top 100
Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.
By Dianna Christie • June 30, 2020 -
Courtesy of Budweiser
Bud Light teams with fashion stylist Darryl Brown's Midwest Kids brand for capsule collection
By partnering with Kayne West's former stylist, the AB InBev beer is creating a new lure to draw consumers to its e-commerce site.
By Dianna Christie • June 30, 2020 -
P&G's Pritchard outlines 4-point plan to dismantle racial inequality
During a virtual Cannes Lions event, the executive said P&G is considering cutting off spending to platforms that support hate, which raised questions over whether the CPG giant will join the current Facebook ad boycott.
By Peter Adams • June 26, 2020 -
Retrieved from YouTube on June 26, 2020
Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now'
While the ad promotes following safety regulations, it comes as coronavirus cases continue to rise across the country, and could be perceived as tone deaf.
By Dianna Christie • June 26, 2020 -
Courtesy of Domino's
Domino's creates Rain Check Registry for couples whose weddings were cancelled
The pizza chain joins a growing list of brands reaching out to couples and their friends as they try to make the best of postponed celebrations.
By Dianna Christie • June 25, 2020 -
"School is Closed sign, John Burroughs High, Burbank, California, USA" by Cory Doctorow is licensed under CC BY-SA 2.0
Back to school? Maybe
As summer rolls on, the COVID-19 pandemic promises to interfere with one of retail's most important annual shopping seasons.
By Daphne Howland • June 24, 2020 -
Courtesy of FCA
Chrysler uses parenting humor, remote filming in new Pacifica video ad
A humorous campaign may appeal to stir-crazy parents juggling many hats in lockdown, and hints at what productions will look like throughout the year.
By Dianna Christie • June 24, 2020 -
OpinionWhat's your purpose? How brands must adapt in the face of COVID-19
If brands fail to take a clear and purposeful stand, they could face harsh consumer scrutiny that places lingering effects on business, write Mark Curtis and Bill Theofilou of Accenture.
By Mark Curtis and Bill Theofilou • June 24, 2020 -
Deep DiveSome CPG brands face no easy way forward amid historic reckoning with race
Remaking Aunt Jemima or Uncle Ben, where the characters are baked into brand identity, will require heavy investments. A pandemic-related windfall could help.
By Peter Adams • June 24, 2020 -
Eskimo Pie will rebrand to be 'part of the solution on racial equality'
The near century-old ice cream bars will have a new name and change packaging by the end of 2020, parent company Dreyer's Grand Ice Cream said.
By Megan Poinski • June 23, 2020
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