Creative: Page 91
-
Starbucks ad inspired by transgender people testing out new names
The coffee chain discovered transgender YouTubers sharing stories of trialing their new names on its cups.
By Dianna Christie • Feb. 3, 2020 -
Chobani leans on master brand in new campaign for oat milk
With "Almost Milk," the dairy heavyweight looks to leverage brand equity it's earned over the past decade as it expands into plant-based products.
By Natalie Black (Koltun) • Feb. 3, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Unilever increases spend on purpose-driven marketing
The company is making purpose one of its pillars of growth and says internal data shows that the approach drives short- and long-term results.
By Dianna Christie • Jan. 31, 2020 -
Coke extends Super Bowl ad with Alexa tie-in, energy drink giveaway
Amazon Treasure Trucks will hand out free energy drinks to encourage people to "show up" to work the Monday after the big game.
By Dianna Christie • Jan. 31, 2020 -
Column
Comic Dive: Super Bowl Product Blitz
Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products.
By John Hazard • Jan. 31, 2020 -
Kobe Bryant's death casts long shadow over Super Bowl LIV marketing
Planters paused its #RIPeanut campaign while Hard Rock Cafe and Genesis are making last-minute edits to their ads in a potentially unprecedented shake-up ahead of the big game.
By Peter Adams • Jan. 31, 2020 -
Audi's green Super Bowl ad launches broader brand rejuvenation
At this year's game, the carmaker is doubling down on its sustainability focus and promoting its electric fleet via a "Game of Thrones" celebrity connection.
By Dianna Christie • Jan. 30, 2020 -
Walmart's 1st Super Bowl ad touts pickup service with famous aliens
The 60-second spot stars iconic characters in their unusual modes of transport picking up groceries at Walmart.
By Dianna Christie • Jan. 30, 2020 -
Popeyes sells athleisure inspired by Beyoncé's Ivy Park line
New limited-edition apparel comes after some fans noticed the similarities between the singer's sold-out Adidas collection and the QSR chain's uniforms.
By Dianna Christie • Jan. 29, 2020 -
How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl
In a broader campaign, the Kellogg marketer is pushing into new areas like San Diego Comic-Con and integrating with a "Pocket Morty" mobile app.
By Peter Adams • Jan. 29, 2020 -
Planters halts #RIPeanut campaign after Kobe Bryant's death
As sports fans mourn the loss of a celebrated athlete, consumers may have felt it in poor taste for the snack brand to playfully mourn its 104-year-old mascot.
By Dianna Christie • Jan. 28, 2020 -
How Super Bowl regular Avocados From Mexico keeps its strategy fresh
With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald.
By Peter Adams • Jan. 27, 2020 -
Doritos rebrands Post Malone as Post Limón for new product push
After the spot debuted at last night's Grammy Awards, the rapper changed his name on social media to support the campaign.
By Dianna Christie • Jan. 27, 2020 -
Fox adds commercial time to Super Bowl amid strong marketer demand
Flexible "floater" slots will appear during unplanned breaks in gameplay to provide organic interruptions in the biggest live event of the year.
By Robert Williams • Jan. 27, 2020 -
Banana Republic celebrates artistic visionaries in campaign for Black History Month
The "Color-Full" campaign is the first to come out of Gap Inc.'s Color Proud Council, which attempts to bring a range of voices to its teams and productions.
By Dianna Christie • Jan. 24, 2020 -
Column
Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads
The creative, developed by agency VMLY&R, spans 13 languages, a dozen partners and focuses on multicultural outreach to urge participation in the 2020 census.
By Natalie Black (Koltun) • Jan. 24, 2020 -
Aerie expands 'real' role model push with social contest, 8 new ambassadors
This year, a social media contest will dish out $400,000 in grants to 20 women to make positive changes in their local communities.
By Dianna Christie • Jan. 24, 2020 -
Planters kills off Mr. Peanut, plans Super Bowl funeral ad
The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot.
By Dianna Christie • Jan. 23, 2020 -
Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign
In an ad that targets younger audiences, the iconic brand character "Old Spice Guy" is back as an embarrassing dad.
By Dianna Christie • Jan. 23, 2020 -
Ford focuses on black women with 'Built Phenomenally' campaign
Created by and for black women, the new campaign illustrates the carmaker's commitment to inclusive representation in its advertising.
By Dianna Christie • Jan. 22, 2020 -
Smirnoff splashes into seltzer sector with 'The Bachelor' tie-up
The "Will You Accept This Rosé?" campaign is timed to run alongside the hit reality show's current season, where the drinks will appear on screen.
By Dianna Christie • Jan. 22, 2020 -
Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push
This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game.
By Dianna Christie • Jan. 21, 2020 -
Volvo ties car sweepstakes to a safety happening during the Super Bowl
The automaker says both its own safety features and a two-point play taking place during the match can be game-changing.
By Dianna Christie • Jan. 21, 2020 -
Cheetos kicks off 2020 master brand campaign with Super Bowl spot
MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name.
By Dianna Christie • Jan. 17, 2020 -
Saucony buys digital Super Bowl spot focused on sustainability
During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.
By Dianna Christie • Jan. 17, 2020
Previous
