Creative: Page 91
-
Courtesy of Noosa
Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning
The brand's first campaign with its new agency and parent company uses "luscious food photography" to maintain a sense of playfulness.
By Dianna Christie • Feb. 26, 2020 -
Courtesy of Frito-Lay North America
Lay's teams with 'The Voice' on weekly trivia, new flavors
The effort to weave in trivia suggests that marketers still have a desire to reach consumers in this way despite HQ Trivia's recent closure.
By Dianna Christie • Feb. 25, 2020 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Permission granted by Ruby Love
Ruby Love's 'Period Pal' aims to tackle taboo in debut campaign
Debuting ahead of Women's History Month, the effort is well-timed to boost brand awareness while working to normalize conversations about menstruation.
By Natalie Black (Koltun) • Feb. 25, 2020 -
Ikea pushes Swedish dreams in National Sleep Awareness Month promotion
An in-store sleepover, Giphy content and a sweepstakes with Fooji are part of the latest extension to the retailer's sleep-themed marketing.
By Dianna Christie • Feb. 25, 2020 -
Courtesy of PepsiCo
Gatorade taps sports legends for global 'GOAT Camp' campaign
PepsiCo is following through on plans to put more marketing muscle into its "classic brands" with an effort featuring Michael Jordan, Serena Williams, Lionel Messi and Usain Bolt.
By Robert Williams • Feb. 25, 2020 -
Opinion
Dodging the pitfalls of meme-inspired branding
With an intuitive and aesthetic understanding of online subcultures, marketers can create anchors for their brand that leave room for growth, writes CBX's Jaime Klein Daley.
By Jaime Klein Daley • Feb. 25, 2020 -
Burger King's moldy Whopper ad sparks visceral reactions, but scores on subversion
An analysis found the gross-out concept underperformed in areas such as stoking desire, but successfully captured attention above category benchmarks.
By Peter Adams • Feb. 24, 2020 -
Liquid Death water promotes recyclable packaging with demons in hell
The water brand pushes an alternative to plastic bottles in an edgy new campaign that lands in advance of its national Whole Foods rollout.
By Dianna Christie • Feb. 24, 2020 -
Jack Daniel's documentary hits 850 theaters in May
"Chasing Whiskey: The Untold Story of Jack Daniel's" was filmed in five countries to show the brand's global appeal and will run for one night only.
By Robert Williams • Feb. 24, 2020 -
Deep Dive
Why marketers must evolve their outlook on gender — or lose out
From consumer campaigns to product design, the adoption of less narrow, binary definitions of gender could be critical to growth and winning over audiences like Gen Z.
By Peter Adams • Feb. 24, 2020 -
Tecate shifts focus to Mexican-American heritage, leaving macho messaging in rearview
To position itself as culturally relevant, the brand is launching an extensive campaign and dropping its boxing sponsorships to focus on soccer and music.
By Peter Adams • Feb. 21, 2020 -
McDonald's beefs up branded merch with Quarter Pounder products, including scented candles
Quarter Pounder Fan Club merchandise, which includes T-shirts, mittens and a heart-shaped locket, will be unveiled on Instagram as it becomes available.
By Dianna Christie • Feb. 21, 2020 -
Wayfair taps Kelly Clarkson as brand ambassador for fresh campaign
In a series of ads, the former "American Idol" star and "The Voice" coach will unpack boxes and demonstrate the ease of online furniture shopping.
By Dianna Christie • Feb. 21, 2020 -
Column
Campaign Trail: McDonald's type-only ads illustrate the power of visual identity
Omitting the golden arches and recognizable burger imagery, the minimalist creative flexes the fast-food behemoth's iconic status.
By Natalie Black (Koltun) • Feb. 21, 2020 -
Pepsi links gamified AR to packaging, social as part of global soccer push
Users who scan QR codes can activate virtual versions of stars like Lionel Messi and Paul Pogba and pit them in a game of keepie uppie.
By Peter Adams • Feb. 20, 2020 -
Puma brings targeted hologram ads to car roofs for NBA All-Star game
Virtual Sky Dreamer sneakers and 3D basketballs floated atop vehicles near Chicago landmarks last weekend.
By Dianna Christie • Feb. 20, 2020 -
What the Aflac Duck can teach marketers about taking creative risks
After 20 years, the mascot still holds lessons around experimentation, brand evolution and launching a company into the zeitgeist after struggling for recognition.
By Chris Kelly • Feb. 20, 2020 -
Buffalo Wild Wings rebrands Bone Thugs-N-Harmony as Boneless Thugs-N-Harmony
Through the name change, a behind-the-scenes video and related merch, the effort builds a story around a menu item and a legendary hip-hop group.
By Dianna Christie • Feb. 20, 2020 -
Burger King promotes moldy Whopper as part of 'real food' push
A subversive video celebrating the removal of artificial preservatives from the Whopper shows a time-lapse of a burger rotting.
By Peter Adams • Feb. 19, 2020 -
Chili's wants you to 'laugh so hard you pee a little' with new campaign
Focusing on its on-premise experience, the Brinker International chain dabbles in ASMR, experiential marketing and more.
By Dianna Christie • Feb. 19, 2020 -
Subaru accelerates storytelling for Outback with BuzzFeed, YouTube mini-series
Digital content integrations, including an interactive video quiz, extend a TV campaign focused on emotional storytelling.
By Dianna Christie • Feb. 18, 2020 -
How Unilever can change CPG marketing by shifting Wall's ice cream ads away from kids
Adopting more responsible advertising and marketing principles for foods and beverages designed for children could be a game-changer for the CPG giant and its competitors.
By Cathy Siegner • Feb. 18, 2020 -
Domino's taps Norm from 'Cheers' to promote new pickup feature
An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names.
By Dianna Christie • Feb. 18, 2020 -
Kraft Heinz to boost media spending by 30% while cutting agencies
A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter.
By Robert Williams • Feb. 14, 2020 -
Starbucks names new CMO focused on bridging physical, digital experience
In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.
By Peter Adams • Feb. 14, 2020
Previous
