Creative: Page 92

  • Buffalo Wild Wings hosts experiential sleepover for March Madness
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    Permission granted by Buffalo Wild Wings
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    Buffalo Wild Wings nixes experiential sleepover for March Madness

    Dubbed BnB-Dubs, the activation would have let basketball fans enter to win an Airbnb-style sleepover in a Chicago location.

    By Dianna Christie , • Updated March 17, 2020
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    Raysonho @ Open Grid Scheduler / Grid Engine
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    Godiva launches women empowerment program honoring its namesake

    The Belgian brand asks chocolatiers to nominate their favorite charities that support women's empowerment and is giving away gifts to fans who tweet about inspiring women.

    By Dianna Christie • March 5, 2020
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Jaguar launches live-action, CGI ads
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    Courtesy of Jaguar
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    Jaguar taps James Bond credits director for new ad campaign

    A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats. 

    By Dianna Christie • March 4, 2020
  • Lay's taps football stars Lionel Messi, Paul Pogba & Lieke Martens for new video, packaging
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    Courtesy of PepsiCo
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    Lay's calls on Lionel Messi, Lieke Martens for soccer tournament spot

    The players star in a 60-second spot, behind-the-scenes footage and special-edition packaging ahead of the UEFA Champions League final.

    By Dianna Christie • March 4, 2020
  • Victory Brewing kicks off comedy tour and marketing campaign
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    Courtesy of Victory Brewing Company
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    Victory Brewing promotes laughter amid tense times with comedy tour

    The craft beer brand wants to connect with fans​ in a contentious election year and encourage good times with lighthearted fun and a cold brew.

    By Dianna Christie • March 3, 2020
  • Reynolds taps World’s Strongest Man for first sustainability-focused ad campaign
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    Courtesy of Periscope
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    Hefty taps world's strongest man for 1st sustainability-focused campaign

    Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.

    By Dianna Christie , • March 3, 2020
  • An Allbirds storefront on Newbury Street in Boston.
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    Cara Salpini/Marketing Dive
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    Nonprofits and consumer brands borrow from each other's playbook to engage millennials

    Just as marketers are employing cause-focused efforts, charitable organizations are tapping tactics espoused by deep-pocketed brands.

    By • March 3, 2020
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    Elijah O'Donell / Unsplash
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    Gen Z relies on influencers for purchase decisions, Kantar says

    Almost half of young adults have made a purchase decision based on an influencer's recommendation.

    By • March 2, 2020
  • Callaway's new Jaws MD5 wedges
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    Courtesy of Callaway
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    Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate

    Targeted audiences were divided into baby boomer/Gen X and millennial/Gen Z​ cohorts to gather data about product interest by age group and club category.

    By Dianna Christie • March 2, 2020
  • Sonic Drive-In refreshes brand identity to focus on real families
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    Courtesy of Sonic Drive-In
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    Sonic Drive-In shifts away from '2 Guys' to showcase real families

    The chain's first work with new agency Mother includes a brand identity refresh that focuses on real people.

    By Dianna Christie • March 2, 2020
  • Kawhi Leonard stars in New Balance's new video series
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    Courtesy of New Balance
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    New Balance debuts Kawhi Leonard-starring ads to support new NBA partnership

    A campaign profiling athletes launches as the apparel brand strikes a multiyear deal to become an official global marketing partner of the league.

    By Dianna Christie • Feb. 28, 2020
  • Laughing cow's Times Square ad
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    Courtesy of Laughing Cow
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    The Laughing Cow wants to inspire laughter in new cross-channel push

    The campaign is based on a poll of American consumers that found that 59% would like to laugh more frequently.

    By Dianna Christie • Feb. 28, 2020
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    John Hazard/Marketing Dive
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    Column

    Comic Dive: Bye Bye, Brandless

    As marketers grapple with digital transformation, the DTC darling's downfall highlights the challenges of building private label brands.

    By John Hazard • Feb. 28, 2020
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    corona
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    Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash

    The company said its loyal consumers understand there isn't a link between the deadly virus and its brand.

    By • Feb. 28, 2020
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    Megan Poinski
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    SodaStream names 1st US CMO as PepsiCo amplifies sustainability mission

    Matt Kahn previously served as VP of marketing at Heineken, where he helped develop Dos Equis' famous "Most Interesting Man" campaign.

    By • Feb. 27, 2020
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    Courtesy of Skyy Vodka
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    Skyy Vodka pilots Mindshare's private LGBTQ ad marketplace

    The new platform is designed to address biases that can result from brand safety tools in media buying.

    By Dianna Christie • Feb. 27, 2020
  • Dove addresses teen body image issues with mobile video series
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    Permission granted by Dove
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    Dove addresses teen body image issues with mobile video series

    Helmed by Lena Waithe, the "Girls Room" effort supports Unilever's recent plans to ramp up investments in purpose-driven marketing.

    By Dianna Christie • Feb. 27, 2020
  • A shot from a "No Is Beautiful" campaign from PepsiCo's Pure Leaf line featuring Amy Poehler. The campaign launched on Feb. 26
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    Courtesy of PepsiCo, Inc.
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    PepsiCo's Pure Leaf tea subverts classic fairy tales with Amy Poehler

    A digital content series narrated by the "Parks and Recreation" star comes as part of a larger campaign encouraging women to say "no."

    By • Feb. 26, 2020
  • Trade Desk explains programmatic offering in humorous campaign
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    Permission granted by The Trade Desk
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    The Trade Desk explains programmatic offering in humorous campaign

    Directed by comedian Neal Brennan, two short films highlight the limitations of walled gardens.

    By • Feb. 26, 2020
  • Nutella jars on a store shelf
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    Christopher Doering/Marketing Dive
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    Nutella swaps syrup for hazelnut spread at NYC pop-up

    To celebrate National Pancake Day and position itself as a breakfast staple, the Ferrero brand is hosting an experiential event.

    By Dianna Christie • Feb. 26, 2020
  • Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning
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    Courtesy of Noosa
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    Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning

    The brand's first campaign with its new agency and parent company uses "luscious food photography" to maintain a sense of playfulness.

    By Dianna Christie • Feb. 26, 2020
  • Lay's teams with 'The Voice' on weekly trivia, new flavors
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    Courtesy of Frito-Lay North America
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    Lay's teams with 'The Voice' on weekly trivia, new flavors

    The effort to weave in trivia suggests that marketers still have a desire to reach consumers in this way despite HQ Trivia's recent closure.

    By Dianna Christie • Feb. 25, 2020
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    Permission granted by Ruby Love
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    Ruby Love's 'Period Pal' aims to tackle taboo in debut campaign

    Debuting ahead of Women's History Month, the effort is well-timed to boost brand awareness while working to normalize conversations about menstruation.

    By • Feb. 25, 2020
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    National Geographic
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    Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

    An in-store sleepover, Giphy content and a sweepstakes with Fooji are part of the latest extension to the retailer's sleep-themed marketing.

    By Dianna Christie • Feb. 25, 2020
  • gatorade goat camp
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    Courtesy of PepsiCo
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    Gatorade taps sports legends for global 'GOAT Camp' campaign

    PepsiCo is following through on plans to put more marketing muscle into its "classic brands" with an effort featuring Michael Jordan, Serena Williams, Lionel Messi and Usain Bolt.

    By • Feb. 25, 2020