Creative: Page 93

  • Mazda brings playable concept car to PlayStation, esports series
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    Courtesy of Mazda
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    Mazda brings playable concept car to PlayStation, esports series

    By bringing the high-tech model to "Gran Turismo Sport," Mazda is looking to get homebound folks to virtually test drive its vehicles and connect online.

    By Dianna Christie • May 22, 2020
  • Muscle Milk flexes mental resilience under PepsiCo banner
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    Courtesy of Muscle Milk
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    Column

    Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner

    "Own Your Strength" is the protein beverage's first effort since being acquired in 2019 and aims to connect with fitness buffs stuck at home during the pandemic.

    By • May 22, 2020
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Skittles Pride Packs honor LGBTQ pride month for 2020, photo retrieved by Marketing Dive on May 21, 2020
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    Courtesy of Mars, Incorporated
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    Skittles returns to controversial colorless packaging in honor of LGBTQ Pride

    The rainbow-free design drew criticism for its past pure white iteration, but a more muted gray bag could read as appropriate this year given the pandemic.

    By • May 21, 2020
  • Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match
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    Courtesy of Michelob Ultra
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    Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match

    As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit. 

    By Dianna Christie • May 21, 2020
  • Bodyarmor debuts largest advertising campaign
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    Courtesy of Bodyarmor
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    Bodyarmor's new campaign may signal a return to OOH post-pandemic

    This is the largest campaign by the fitness beverage, which is partially owned by Coca-Cola, and may appeal to sports-starved fans looking for empowering messages.

    By Dianna Christie • May 21, 2020
  • Still form General Motors CLEAN program to sanitize dealerships and cars, retrieved by Marketing Dive on May 19, 2020
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    Courtesy of General Motors
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    General Motors CMO says speedy pivots are new marketing norm in coronavirus era

    Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization.

    By • May 21, 2020
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    Pexels
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    75% of ANA members have diversity plans, but only 40% apply them to marketing

    COVID-19 could hurt suppliers hired as part of diversity programs, as companies cut ad spend due to the crisis.

    By Dianna Christie • May 20, 2020
  • Mastercard brings its Priceless program online, including yoga with experts
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    Retrieved from Mastercard on May 20, 2020
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    Mastercard brings Priceless experiences lineup online

    A library of content features everything from cooking shows to live concerts with brand ambassador Camila Cabello.

    By Dianna Christie • May 20, 2020
  • Mask litter caught on a branch outside Michigan hospital
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    "Pandemic" by Dan Gaken is licensed under CC BY 2.0
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    Deep Dive

    Coronavirus brings thorny issue of worker treatment to the marketing fore

    Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions.

    By • May 20, 2020
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    Getty Images
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    Sameness, exploitation sets in for COVID-19 ads, study says

    Pandemic-related ads can still be effective, but brands must be creative in order to connect with consumers who are tiring of this messaging.

    By Dianna Christie • May 19, 2020
  • Chex Mix updates '90s branded video game
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    Retrieved from General Mills on May 19, 2020
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    Chex Mix reboots branded video game from the '90s

    Leaning into nostalgia and a recent uptick in gaming, the General Mills brand lets players unlock game content through codes on packaging and Instagram.

    By Dianna Christie , • May 19, 2020
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    John Hazard and Lisa Burdige
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    Deep Dive

    Why QSRs must move past competitive sparring in the COVID-19 era

    After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model.

    By • May 18, 2020
  • Lowe's hardware, home improvement
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    Courtesy of Lowe's
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    Lowe's helps 'American Idol' singers build home stages for season finale

    A TV integration and social media campaign lets the brand organically connect with home owners while extending its messaging to fans of the show.

    By Dianna Christie • May 18, 2020
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    Wikimedia Commons
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    M&M's crowdsources next TV spot via virtual coloring book

    The commercial airing in June will weave user-generated creations together to share a message of unity.

    By Dianna Christie • May 15, 2020
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    Alisa Anton
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    1-800-Flowers debuts social support group portal

    Connection Communities is on-brand for the e-commerce retailer, as flowers are often exchanged at times of crisis to cheer people up.

    By Dianna Christie • May 14, 2020
  • Pennsylvania Guard Members test medical equipment before Montgomery County residents arrive at a a coronavirus testing site in Upper Dublin Township
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    The image by The National Guard is licensed under CC BY 2.0
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    PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty

    Research undertaken by the company found 86% of consumers agreed it's "critical" for brands to show empathy now if they want to grow loyalty.

    By • Updated May 14, 2020
  • A McDonald's in Vancouver, Canada, closed its outdoor seating during the novel coronavirus pandemic in 2020.
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    "The Image" by Rod Raglin is licensed under CC BY-SA 2.0
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    McDonald's will boost US marketing $100M as dining rooms reopen

    It's unclear what future marketing promotions will look like, though the fast-food behemoth is likely to highlight safety precautions early on to address consumer concerns about eating in restaurants.

    By • May 14, 2020
  • Bud Light updates vintage ad themes in new social distancing spots
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    Courtesy of Bud Light
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    Bud Light updates vintage ads in new social distancing spots

    The new "Genius" spots on YouTube and Instagram celebrate those finding creative ways to occupy themselves while staying at home.

    By Dianna Christie • May 14, 2020
  • A promotional poster for the "Nacho Average Showdown" created by the National Restaurant Association Educational Foundation that was retrieved by Marketing Dive on May 12, 2020
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    Courtesy of National Restaurant Association Educational Foundation
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    Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray

    A star-studded Facebook Live event supporting restaurant workers also features brand partners like Uber Eats, Tito's vodka and Tyson Foods.

    By • May 12, 2020
  • Close up of a person typing on a laptop
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    Getty Images
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    52% of advertisers plan to increase spending this summer, survey finds

    Many advertisers are planning media just three months out as opposed to the typical six months as they await the economy's response to schools and businesses reopening.

    By Dianna Christie • May 12, 2020
  • Chips Ahoy, Sour Patch Kids to host virtual prom
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    Courtesy of Mondelēz International
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    Chips Ahoy, Sour Patch Kids team up to host virtual prom

    To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown.

    By Dianna Christie • May 12, 2020
  • Restaurant in New York City during the coronavirus pandemic
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    The image by Anthony Quintano is licensed under CC BY 2.0
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    Deep Dive

    Why sustainability could be more crucial — and difficult — for brands in the COVID-19 era

    Calls for public good are on the rise amid the pandemic, which has dispelled myths around cost and created higher expectations for ethical practices.

    By • May 12, 2020
  • A screengrab from "Jackson the Superhero," part of the Hormel Food's film festival, which was retrieved by Marketing Dive on May 11, 2020
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    Courtesy of Hormel Foods Corporation
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    Hormel hosts virtual festival of 6 'hope-filled' films on YouTube

    A programming slate focused on people who beat incredible odds comes as established film festivals, including Cannes, are forced to reset their plans.

    By • May 11, 2020
  • Grey Goose hires bartenders for video mixology series
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    Retrieved from YouTube on May 11, 2020
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    Grey Goose hires bartenders for video mixology series

    "House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns.

    By Dianna Christie • May 11, 2020
  • Rothy's Statement Makers campaign
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    Retrieved from Rothy's on May 07, 2020
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    Column

    Campaign Trail: Rothy's weaves sustainability into luxury's evolving definition

    Creative from the DTC brand that upcycles plastic water bottles into shoes examines how luxury increasingly centers on consumers expressing their values through style choices.

    By • May 11, 2020