Oreo's Most Stuf cookies return with pop-ups, TikTok challenge

A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.

By Robert Williams • Jan. 14, 2020

Alaska Airlines ties airfare discounts to northern lights

In its latest effort to integrate scientific data with flight discounts, the airline will cut prices based on forecasts for the aurora borealis.

By Robert Williams • Jan. 14, 2020

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad

The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.

By Dianna Christie • Jan. 14, 2020

Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich

The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.

By Dianna Christie • Jan. 14, 2020

Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends

The debut campaign for Bud Light Seltzer launches around the NFL playoffs with ads taking place in a new setting of Seltzer, Pennsylvania.

By Peter Adams • Jan. 10, 2020

Planet Fitness' 2020 spot takes the 'bullfit' out of exercise

A new ad counters the fitness industry's competitiveness and aims to appeal to people focused on their New Year's resolutions.

By Dianna Christie • Jan. 10, 2020

Campaign Trail: Equinox finds purpose by subverting Narcissus myth

The New Year's spot appears to romanticize vanity, but its creators hope the underlying message has some muscle.

By Natalie Black (Koltun) • Jan. 10, 2020

P&G sponsors launch of Seneca Women's female-focused podcast network

As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.

By Dianna Christie • Jan. 10, 2020

Lululemon names Nike veteran 1st ever chief brand officer

Nikki Neuburger spent 14 years at the global sportswear giant and oversaw the Nike Membership division, among other things.

By Cara Salpini • Jan. 9, 2020

Heinz uncaps new HoneyRacha condiment as part of Super Bowl play

The sweet and spicy blend is part of a campaign that includes a 30-second in-game spot and specially marked packaging that unlocks prizes.

By Dianna Christie • Jan. 9, 2020

What were the most empowering, funniest and coolest video ads of 2019?

Nike, Pandora and Allstate are among the brands most successfully appealing to consumers with purpose, humor or style, according to Ace Metrix.

By Dianna Christie • Jan. 9, 2020

Ex-Taco Bell brand chief Marisa Thalberg lands at Lowe's

In a statement, the retailer's CEO Marvin Ellison called out Thalberg's expertise in building "culturally resonant brands."

By Peter Adams • Jan. 8, 2020

Mastercard adds brand melody to original pop song

The full-length single, which debuts today during a performance at CES, will appear on a "Priceless" album slated for later this year.

By Dianna Christie • Jan. 8, 2020

Why USA Today's Ad Meter will get the Super Bowl wrong — again

The system is an outlier in a comparison of different Super Bowl advertiser performance metrics that also highlights the need to assess offline buzz.

By Ed Keller • Jan. 8, 2020

Olay's 2nd go at Super Bowl advertising looks to close game's gender gap

Procter & Gamble's skincare brand is running a spot with an all-female cast that was developed with a women-owned agency.

By Peter Adams • Jan. 7, 2020

Oscar Mayer seeks 'Hotdogger' brand ambassadors for national Wienermobile tour

Thousands of applicants last year point to the potential for building awareness and buzz as these brand enthusiasts discuss the job on social media.

By Dianna Christie • Jan. 7, 2020

VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase

Charmin, Pampers and Oral-B are on the ground in Las Vegas with flashy mobile tech as part of the CPG giant's second year as an exhibitor.

By Peter Adams • Jan. 6, 2020

Secret's Golden Globe spot extends female empowerment theme with original music

The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women.

By Dianna Christie • Jan. 6, 2020

7 trends that show 2020 will be a make-or-break year for marketers

Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020

Atkins extends Rob Lowe deal with 'Any Questions?' series

A video campaign answers user-submitted queries and aims to attract New Year's resolution dieters.

By Dianna Christie • Jan. 3, 2020

Pepsi uncaps 1st permanent US tagline in 2 decades

"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.

By Peter Adams • Jan. 2, 2020

Volkswagen bids farewell to Beetle with #TheLastMile campaign

An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.

By Robert Williams • Jan. 2, 2020

Booking.com campaign pushes New Year's resolution-themed travel

The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.

By Dianna Christie • Jan. 2, 2020

How QSRs are leading the way on personalized, omnichannel experiences

Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.

By Chris Kelly • Jan. 2, 2020

Bud Light Seltzer arrives early in Seltzer, PA

Anheuser-Busch is giving people from the small town an early taste of the new beverage before it launches next year.

By Dianna Christie • Dec. 23, 2019