Creative: Page 97
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Budweiser helps women's soccer league score future sponsors
A short film for the campaign aired on ESPN on Sunday and has raked in more than 1.4 million views on YouTube.
By Dianna Christe • Oct. 28, 2019 -
Gap adopts sentimental tone for digital-focused holiday campaign
The effort is notable for being a clear departure from the recent past, when the brand focused heavily on TV and music in Q4.
By Dianna Christe • Oct. 28, 2019 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Deep Dive
Solving OOH's attribution problem takes on new urgency amid a renaissance
OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.
By Dianna Christe • Oct. 28, 2019 -
Brita, Kohl's deliver greenest ads by inspiring action on climate change, study says
The ads show how the brands are being more sustainable while suggesting ways for consumers to be more environmentally friendly.
By Dianna Christe • Oct. 25, 2019 -
Spotify's Halloween pop-up helps costume fans of Madonna, Britney Spears
Along with handing out accessories inspired by musicians' iconic looks, the "Stay Scary" campaign includes short films and OOH elements.
By Dianna Christe • Oct. 25, 2019 -
Column
Campaign Trail: Samsung's space selfie contest launches UGC to new heights
Weather conditions cut short the influencer-led effort after the device landed on a Michigan property last weekend.
By Natalie Black (Koltun) • Updated Oct. 29, 2019 -
Budweiser reimagines Halloween mugshots for 'Drink Wiser' campaign
To encourage responsible drinking, the AB InBev brand is also giving out $5 Lyft gift cards to people who buy the beer on Drizly.
By Dianna Christe • Oct. 24, 2019 -
In fifth year of #OptOutside, REI urges members to 'opt to act'
"It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.
By Cara Salpini • Oct. 23, 2019 -
P&G nixes Venus symbol from Always in latest inclusivity bid
The change recognizes transgender and nonbinary individuals, though it's unclear when it will go into effect.
By Peter Adams • Oct. 23, 2019 -
Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp
The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of the brand's Instagram followers.
By Dianna Christe • Oct. 23, 2019 -
Deep Dive
9 recent CMO departures that point to the radical transformation of marketing
Dunkin's Tony Weisman announcing plans to exit capped off a remarkable few months that also saw leadership changes at McDonald's, Taco Bell and Johnson & Johnson.
By Peter Adams • Oct. 23, 2019 -
Burger King lets spirits taste test new Ghost Whopper at seance
In a creative stunt, a medium invited spirits to inhabit his body and try the brand's new Halloween burger.
By Barry Levine • Oct. 22, 2019 -
Deep Dive
How retro candy brands are hitting the nostalgia sweet spot
Just in time for Halloween, Russell Stover and others are rethinking their marketing and positioning. Will consumers bite?
By Shane Schick • Oct. 22, 2019 -
Natural Light Seltzer kicks off ad blitz amid reported White Claw pullback
A recent Kantar analysis indicated that category leader White Claw cut media spending 30% due to product shortages.
By Peter Adams • Oct. 21, 2019 -
Barbie's Malibu Dreamhouse listed on Airbnb for doll's 60th birthday
The mid-century modern house can be booked for a one-time, two-night stay for up to four guests.
By Dianna Christe • Oct. 21, 2019 -
Q&A
Chili's new CMO dishes on brand DNA and marketing's role within the organization
Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.
By Chris Kelly • Oct. 21, 2019 -
Hyundai taps agency exec as CMO following Dean Evans' departure
Angela Zepeda was SVP and managing director at Innocean, the automaker's agency of record, and is known for her expertise in marketing to women.
By Robert Williams • Updated Oct. 21, 2019 -
AB InBev claims MillerCoors stole secret beer recipes
A counterclaim in the lawsuit about a Super Bowl ad said MillerCoors' C-suite asked a former Bud Light employee about the ingredients, processes and alcohol volumes of the beverage.
By Cathy Siegner • Oct. 21, 2019 -
Amazon agency specialist breaks down the platform's opportunities and challenges
At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.
By Peter Adams • Oct. 18, 2019 -
KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours
Buyers will receive the $75 tickets in the mail, entitling them to order 48 wings every week for 10 weeks through Jan. 15.
By Barry Levine • Oct. 18, 2019 -
Brands can boost sales by depicting women of all ages in ads, per AARP
Most Gen X and baby boomer women feel ignored by the beauty and personal grooming products industry, leaving an opening for savvy brands.
By Barry Levine • Oct. 17, 2019 -
Dove, Comcast detail divergent paths to culturally relevant marketing
At the 4A's StratFest conference, the companies shared how they leveraged purpose and fandom, respectively, to engage consumers.
By Peter Adams • Oct. 17, 2019 -
Jose Cuervo sponsors short documentary about Mexico's Day of the Dead
The brand allies itself with the culture of its country of origin through a film depicting festivities in the town of Lake Pátzcuaro.
By Barry Levine • Oct. 17, 2019 -
Burger King splices doorbell footage into video ad for Uber Eats delivery
The King visited hundreds of homes that had Amazon Ring doorbell cameras, from which agency MullenLowe assembled footage into an ad.
By Robert Williams • Oct. 16, 2019 -
Tiny house made for Fiskars DIY projects goes on tour
Millennials are big on do-it-yourself projects and tiny houses, trends Fiskars taps into with its new cross-channel campaign.
By Dianna Christe • Oct. 16, 2019
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